E-Commerce in the Philippines: Opportunities and Challenges

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Gave this talk at the MSME Seminar on E-Commerce organized by the Philippine Chamber of Commerce and Industry (PCCI) last February 15, 2013.

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  • my friend was requiring UN P.11 a few days ago and encountered a website with lots of fillable forms . If people want UN P.11 too , here's a http://pdf.ac/2KDpGX
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E-Commerce in the Philippines: Opportunities and Challenges

  1. 1. E-­‐Commerce  in  the   Philippines:   Opportuni5es  &   Challenges   Jane:e  Toral   @digitalfilipino   h:p://digitalfilipino.com  
  2. 2. @digitalfilipino  
  3. 3. Published  4  (PRINTED  Edi5on)  books:  • DigitalFilipino:  An  E-­‐Commerce  Guide  for  the  eFilipino  (2000)  • DigitalFilipino  E-­‐Commerce  Workshop  E-­‐Book  (2004)  • Philippine  Internet  Review:  10  years  of  Internet  History  (2004)  • Blogging  from  Home  (2008)   (To  be  released  -­‐  2013):   • 2  to  4  books   @digitalfilipino  
  4. 4. @digitalfilipino  
  5. 5. Be  a  trusted  solu,on.  Build  a  community.  Get  “100”  fans.  
  6. 6. Despite  this  stability,  overall  engagement  is  on  the  rise.  Social  networking  now  dominates…   Select  Monthly  Online  Ac,vi,es  (%)     2009   2010   2011   Visi5ng  Social  Networking  sites     51*   53   82   Search       58   76   80   Instant  messaging     63   68   69   Internet  Portal     54   73   67   Visi5ng  public  chat  rooms   54   67   65   Email     63   65   64   Played  games  online     53   45   54   Listen  to  songs  in  music  websites   -­‐   -­‐   45   Downloaded  or  uploaded  music  files  online     25   37   37   Shared/posted  something  online  that  you  created   15   24   36   Ac5vi5es  showing  significant  increase  at  95%  confidence  levels  between  2009  and  2011   *  Note.  The  2009  figure  for  social  networking  includes  community  groups  /forums   Base:  Past  month  Internet  users  aged  10+  across  Na5onal  Urban  Philippines   Source:  Yahoo!-­‐Nielsen  Net  Index  2010,  2011  
  7. 7. Follow  the  rules   •  E-­‐Commerce  Law   •  Data  Privacy   •  Adver5sing  regula5ons   •  Consumer  protec5on  @digitalfilipino  
  8. 8. h:p:/mul5ply.com/marketplace  
  9. 9. Only  registered  business  can  open  a  shop  here.  
  10. 10. h:p://www.ebay.ph  
  11. 11. h:p://www.cashsense.com  
  12. 12. Sell  via  Facebook  page  using  h:p://apps.facebook.com/cashsense  
  13. 13. h:p://www.xend.com.ph  
  14. 14. We  need  new  business  models.   A:uned  to  economic  situa5on  and   needs  of  rising  genera5on.  
  15. 15. Shopinstallment.com  ErickKalugdan09178943492erick@kalugdan.com
  16. 16. Lenddo.com  Credit  score  based  on  quality  of  social  network  connec5ons.  
  17. 17. h:p://bit.ly/streejoodtycoon  
  18. 18. Opportuni5es  &  Challenges  
  19. 19. Source:  Nick  Fontanilla   C O N T AWARENESS   E FAMILIARITY   OPINION/IMAGERY   X CONSIDERATION   T   PREFERENCE   SHOPPING  @digitalfilipino   PURCHASE  urchase  Funnel     GFK  P
  20. 20. About  Purchase   Peer  reviews  Behavior   Mixed  sources   Percep5ve  reference     Crowd   Cogni5ve  fluency   Product  visualiza5on   Social  media   Emo5onal  decision   Subconscious  decision  Source:  Nick  Fontanilla   Source:  Peep  Laja,  Markitekt   h:p://conversionxl.com/9-­‐things-­‐to-­‐know-­‐about-­‐influencing-­‐purchasing-­‐decisions/  
  21. 21. The  backdrop  to  e-­‐commerce  in  Philippines   Tradi,onal   Presence  of   High  reliance  on   IT  and  Banking   counterfeits  and   inter-­‐personal   infrastructure   trade  legacy   knock-­‐offs   rela,onships   “evolving”   Lack  of   ‘accredita5on  and   Buyers  need   Buyers  feel   Low  levels  of   guarantees…by   to  ensure   the  comfort,   confidence/ default  modern   trade  actually   quality  by   dealing  with   trust  in   encourages   physical   known   transac5ng   des5na5on   inspec5on   vendors   online   shopping   There  is  an  inherent  reluctance   to  “trade”  through  the  Internet  Source: Yahoo!-Nielsen Net Index 2011
  22. 22. Online  transac,ng  remains  in  it’s  infancy   Online  Transac,ons  (%)   3 1 2010 2011 Ques5on:  Have  you  purchased  products  online  in  the  past  12  months…  payment  could  be  online  or  offline?   Base: Past month Internet users aged 10+ across National Urban Philippines Source: Yahoo!-Nielsen Net Index 2011
  23. 23. Projected  e-­‐commerce  revenue  in  the  Philippines  is  at  P5  billion  pesos  excluding  airline  bookings.  If  online  booking  included,  that  will  be  an  addi5on  of  es5mated  P17  billion.  (factoring  50%  of  Cebu  Pacific  sales  which  is  online)   Source: Jack Madrid
  24. 24. We  need  a  data  revolu5on!  Philippine  Informa5on  Society     Data  Index   Data  a:uned  to  current  5mes..   Accessible  to  everyone  online…  Data  providers  as  alliance  partners…  
  25. 25. Resolving  inaccurate  data  
  26. 26. #1  specialist,  expert  claims   verifica5on  
  27. 27. Data  privacy  
  28. 28. E-­‐Payment  in  Government  
  29. 29. Moving  Forward  
  30. 30. Join:   E-­‐Commerce  Boot  Camp   h:p://digitalfilipino.com/@digitalfilipino   ecom/  
  31. 31. Join:   Digital  Influencer  Boot  Camp   h:p://influencerbootcamp.digitalfilipino.com  @digitalfilipino  
  32. 32. Join  the  4th   DigitalFilipino  E-­‐Commerce  Summit   on   February  22.   h:p://ecomsummit.digitalfilipino.com  
  33. 33. h:p://slideshare.net/jane:etoral   Let’s  chat  at  h:p://twi:er.com/digitalfilipino  

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