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Nmdl Final Project

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Published in: Technology, Business

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Transcript

  • 1. Kevin Jackson
  • 2. Agenda
    • Challenges
    • Goals
    • Marketing Strategy
    • Twitter
    • Facebook
    • Google
    • Youtube
    • Timeline
    • How to measure success
  • 3. Challenges
    • No strong social media presence
    • Moderate business traffic
    • Strong local competition
  • 4. Goals
    • To increase awareness of Motor City Casino/Hotel
    • Increase social media presence and fan base to attract more customers
    • Create more traffic
  • 5. Marketing Strategy
    • Product- Motor City Casino and Hotel
    • Place – Use social medias
    • Promotion- Promote upcoming events, and hotel/casino deals
    • Price- Hire a social media specialist
  • 6.
    • Increase twitter presence
    • Make more promotional tweets
    • - Users will retweet and expose others to the twitter page
    • Use hash tags
    • Use links to main website
    • Continue to retweet to maintain Public Relations
    • Get more followers
  • 7.
    • Post more promotional videos and post
    • Add links to post directing users to main site
    • Increase fan base
    • Continue to interact with customers
  • 8.
    • Take advantage of AdWords
    • Use Google Analytics
    • Purchase online advertisments spots
  • 9.
    • Continue to post new videos of events
    • Post promotional videos
    • Increase subscribers
  • 10. Timeline
    • Increase post on social media sites close to major events taking place at the casino, restaurant, or hotel
    • Create new post once a day
    • Create new campaigns every 2 months
  • 11. How to measure Success
    • Determine success from the amount of traffic to casino/hotel
    • The rate at which people are checking into the hotel
    • Increase of number of events
    • Use Google analytics to track the traffic to the website
      • See how/what customers are searching for
  • 12. Conclusion
    • Tweaking social medias will increase the social media presence
    • The strength of the social media presence will increase traffic and business