finally, i have completed the 22 chapters... whheeww...

1. TOP 10 Learning Questions for Chapter 1: Defining Marketing for the 21 st Century Ria Abendan / Ivy Villamor April 2011

5. There are 4 Types of Company Orientations Production Marketing Product Selling Company Orientations

11. 10 Questions Chapter 2: Developing Marketing Strategies and Plans Steven Michael Y. Andrada / Ivy Villamor April 15, 2011 www.stevenandrada.blogspot.com 1/73

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29. Ch 3: Gathering Information and Scanning the Environment Ma. Katrina S. Avellana / Ivy A. Villamor April 2011 http://kavellana.blogspot.com TOP 10 Learning Questions for

39. TOP 10 Learning Questions for Chapter 4: Conducting Marketing Research and Forecasting Demand Megha Behani / Ivy Villamor 15th April ’2011

43. Word Association: Ask subjects what words come to mind when they customer hears the brand’s name

44. Projective techniques: Give incomplete /ambiguous stimulus and ask them to make sense of it

45. Laddering: A series of more specific “why” questions to reveal consumer’s abstract goals!

46. Visualization: Creating collage from magazine to depict perceptions

47. Brand Personification: Ask subjects what kind of person they think of when the brand is mentioned..

49. In stratified random sample, the population is divided into mutually exclusive groups and random samples are drawn from each group This is a common technique when sampling population of voters, stratifying across racial or socio-economic lines.

51. TOP 10 Learning Questions for Chapter 5: Creating Customer Value, Satisfaction, and Loyalty Cabunilas, Michelle M. / Ivy A. Villamor 15 April 2011 http://cabunilasmichelle.blogspot.com Kotler, Keller, Marketing Management, 13th ed.

54. Concept 7: Increase Customer Value http://cabunilasmichelle.blogspot.com Kotler, Keller, Marketing Management, 13th ed. REDUCE RATE OF CUSTOMER DEFECTION INCREASE LONGEVITY OF CUSTOMER REL. ENHANCING GROWTH POTENTIAL THROUGH “ SHARE OF WALLET”, CROSS-SELLING, AND UP-SELLING MAKING LOW-PROFIT CUSTOMERS MORE PROFITABLE FOCUSING DISPROPORTIONATE EFFORT ON HIGH-VALUE CUSTOMER

56. Analyzing Consumer Markets Rustie M. Fidel / Ivy Villamor April 15, 2011 Top 10 Learning Questions for Chapter 06 : http://rustie27.blogspot.com/

59. Concept # 9 Consumer Buying Process Problem Recognition Information Search Evaluation Purchase Decision Post Purchase behavior http://rustie27.blogspot.com/

61. TOP 10 Learning Questions for Ch6: Analyzing Consumer Markets Roleigh “Rolly” Tuazon / Ivy Villamor 15 April 2011

64. Motivation Freud: Behavior guided by subconscious motivations Maslow: Behavior driven by lowest unmet need Herzberg: Behavior guided by motivating and hygiene factors Kotler, Keller. Marketing Management, 13 th Edition. Concept 9:

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71. http://sheilanorturingan.blogspot.com Chapter 8 Identifying Market Segments &Targets Sheilanor C. Turingan / Ivy Villamor April 14, 2011 TOP 10 Learning Questions for

76. TOP 10 Learning Questions for Ch 9: Creating Brand Equity Soleil Gan / Ivy A. Villamor April 2011 http://taeyangxinyi.blogspot.com

79. Brand Roles on a Brand Portfolio What brand type is the product? 40 http://taeyangxinyi.blogspot.com From Philip Kotler’s, Marketing Management, 13 th ed. FLANKERS CASH COWS LOW-END ENTRY LEVEL HIGH-END PRESTIGE

80. Niche is a type of market segmentation, not a role on a brand portfolio 41 http://taeyangxinyi.blogspot.com From Philip Kotler’s, Marketing Management, 13 th ed. FLANKERS Fighter brands that are positioned w/ respect to competitors’ brands so that more important (profitable) brands are able to retain their desired position CASH COWS Brands that are able to hold on to enough customers & maintain profitability w/ virtually no marketing support LOW-END ENTRY LEVEL Relatively low-priced “traffic-builder” brands that attract customers to the brand franchise in hopes to trading customers up to the higher-priced brand HIGH-END PRESTIGE Brands that add prestige and credibility to the entire portfolio

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90. http://ph.linkedin.com/in/francisbensoncabehugo Original / Ivy Villamor

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94. http://ph.linkedin.com/in/francisbensoncabehugo

96. Chapter 12: Ivy A. Villamor’s Chapter

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103. TOP 10 Learning Questions for Ch 14 Developing Pricing Strategies and Programs Zaragoza / Ivy Villamor April 15, 2011 meghanngettingthere.blogspot.com

106. Setting Price STEP 1: Companies decides its GOAL of where it wants to POSITION its MARKET OFFERING meghanngettingthere.blogspot.com From Philip Kotler’s, Marketing Management, 13 th Edition

107. In times of crisis, companies focus on one goal and resort to strategies that stabilize their business and keep them afloat. meghanngettingthere.blogspot.com From Philip Kotler’s, Marketing Management, 13 th Edition

109. TOP 10 Learning Questions for Chapter 15: Designing and Managing Integrated Marketing Channels Medina, Anna Liza O. / Ivy A. Villamor April 15,2011 http://annalimedina.blogspot.com

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121. TOP 10 Learning Questions for Ch 17: Designing and Managing Integrated Marketing Communication Jan Kenneth Obar / Ivy A. Villamor April 15, 2011 http://jankenneth-obar.blogspot.com

124. Sales Promotion: -Lead target audience to make the final step (purchase). http://jankenneth-obar.blogspot.com

125. Sales Promotion: Tools used to draw a stronger and quicker buyer response. -Coupons -Contests -Premiums http://jankenneth-obar.blogspot.com

127. Chapter 17 Designing and Managing Integrated Marketing Yang Zhao / Ivy Villamor Apr. 5.2011 http://zhaointote.blogspot.com/

133. TOP 10 Learning Questions for Chapter 18 Managing Mass Communications Francis Benson C. Hugo / Ivy Villamor April 14, 2011 http://ph.linkedin.com/in/francisbensoncabehugo

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155. TOP 10 Learning Questions for Tapping into Global Markets 21 Sandel, Lee Aizabel L. / Ivy Villamor April 14, 2011 www.leeaizabelsandel.blogspot.com

158. Cultural Dimensions www.leeaizabelsandel.blogspot.com Individualism vs. Collectivism High vs. Low Power Distance Masculine vs. Feminine Weak vs. Strong Uncertainty Avoidance

159. Cultural Dimensions www.leeaizabelsandel.blogspot.com Individualism vs. Collectivism High vs. Low Power Distance Masculine vs. Feminine Weak vs. Strong Uncertainty Avoidance A. B. D. C.

161. TOP 10 Learning Questions for Chapter 22: Managing A Holistic Marketing Organization For The Long Run Mira Lynn Serrano / Ivy Villamor April 14, 2011 miralynnserrano.blogspot.com

164. Effective Internal Marketing includes SOCIAL RESPONSIBILITY MARKETING miralynnserrano.blogspot.com Choosing the right Goal / Objective for your company is Critical

165. Effective Internal Marketing follows a SOCIAL MARKETING PLANNING PROCESS miralynnserrano.blogspot.com A ) Where are we? B ) Where do we want to go? C ) How will we get there? D ) How will we stay on course?

166. following the process will give the right SOCIAL RESPONSIBILITY MARKETING for your company miralynnserrano.blogspot.com