Consolidated Questions for Chapters 1 - 9 (except Chapter 5)

Seatwork: Consolidated Questions for Chapters 1 - 9 Roche Deluta December 30, 2011 V56 Marketing Class of Prof. Remigio Joseph De Ungria Marketing Management, Kotler 14 th ed http://www.slideshare.net/rochedeluta

TOP 10 Learning Questions for (Chapter #1) Paul Abigan December 15, 2011 Chapter 1 21 st Century Marketing, Abigan

Chapter 1: Q5. Which among the 5 needs refer to ‘customers expecting good service from the dealer/provider’? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Chapter 1: Q5. Among the 5 types of Needs, which needs refer to customers expecting good service from the dealer/provider’? ,[object Object],[object Object],[object Object],[object Object],[object Object],http://www.slideshare.net/rochedeluta IMPROVED QUESTION

The 5 types of needs: ,[object Object],[object Object],[object Object],[object Object],[object Object]

Maslow’s Hierarchy of Needs ,[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],Chapter 1: Q5. Which among the 5 needs refer to ‘customers expecting good service from the dealer/provider’?

[object Object],[object Object],[object Object],[object Object],[object Object],http://www.slideshare.net/rochedeluta IMPROVED QUESTION/ANSWER Chapter 1: Q5. Among the 5 types of Needs, which needs refer to customers expecting good service from the dealer/provider’?

Top 10 Questions (Chapter #2) Catherine Ansay December 15, 2011 Chapter 2 Marketing Management, Kotler 14 th ed

Chapter 2: Q10. The following define the major competitive spheres within which the company will operate except ______. ,[object Object],[object Object],[object Object],[object Object],[object Object]

Chapter 2: Q10. A competitive sphere that determine the type of market or customer that a company serves. ,[object Object],[object Object],[object Object],[object Object],[object Object],http://www.slideshare.net/rochedeluta IMPROVED QUESTION

10. Competitive Spheres ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],Chapter 2: Q10. The following define the major competitive spheres within which the company will operate except ______.

Chapter 2: Q10. A competitive sphere that determines the type of market or customer that a company serves. ,[object Object],[object Object],[object Object],[object Object],[object Object],http://www.slideshare.net/rochedeluta IMPROVED QUESTION / ANSWER

TOP 10 Learning Questions for Chapter 3 : Gathering Information and Scanning the Environment Nyel Berroya December 15, 2011 www.danielberroya.blogspot.com

Chapter 3: Q3. Which one is not included in the steps of improving marketing intelligence system? ,[object Object],[object Object],[object Object],[object Object],[object Object],www.danielberroya.blogspot.com

Chapter 3: Q3. Which one is the third step to improve marketing intelligence system? ,[object Object],[object Object],[object Object],[object Object],[object Object],www.danielberroya.blogspot.com http://www.slideshare.net/rochedeluta IMPROVED QUESTION

Steps to improved Marketing Intelligence ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.danielberroya.blogspot.com

A non-stop learning process and improvement to have an effective marketing intelligence… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.danielberroya.blogspot.com

[object Object],[object Object],[object Object],[object Object],[object Object],www.danielberroya.blogspot.com Chapter 3: Q3. Which one is not included in the steps of improving marketing intelligence system?

TOP 10 Learning Questions for Ch 4: Conducting Marketing Research and Forecasting Demand Ma Alexandria Bulaon December 16, 2011

Chapter 4: Q2. Potential market, available market, target market, and penetrated market are measures of _________. ,[object Object],[object Object],[object Object],[object Object],[object Object]

Chapter 4: Q2. In market demand measures, ____________ determines the set of consumers who express an interest in the product. ,[object Object],[object Object],[object Object],[object Object],[object Object],http://www.slideshare.net/rochedeluta IMPROVED QUESTION

Market Demand ,[object Object]

Market Demand ,[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],Chapter 4: Q2. Potential market, available market, target market, and penetrated market are measures of _________.

Chapter 4: Q2. In market demand measures, ____________ determines the set of consumers who express an interest in the product. http://www.slideshare.net/rochedeluta IMPROVED QUESTION / NEW ANSWER ,[object Object],[object Object],[object Object],[object Object],[object Object]

TOP 10 Learning Questions for Chapter 6: Analyzing Consumer Markets Jem Caraig December 16, 2011 For use in the Marketing Management Class of Prof. Remigio Joseph De Ungria http://jemcaraig.blogspot.com

Chapter 6: Q9. iPhone 4S has been recently launched by local telecommunications companies. Consumers are now looking for reading materials, phoning friends, going online, and visiting stores to learn about the product. This is an example of what stage of the Buying Decision Process? ,[object Object],[object Object],[object Object],[object Object],[object Object],http:// jemcaraig.blogspot.com

Chapter 6: Q9. In purchasing iPhone 4S, buyers become receptive to information about it. They are now looking for reading materials, phoning friends, going online, and visiting stores to learn about the product. This is an example of what stage of the Buying Decision Process? ,[object Object],[object Object],[object Object],[object Object],[object Object],http:// jemcaraig.blogspot.com http://www.slideshare.net/rochedeluta IMPROVED QUESTION

Buying Decision Process 29 Problem Recognition Information Search Evaluation of Alternatives Purchase Decision Postpurchase Behavior http:// jemcaraig.blogspot.com

Buying Decision Process ,[object Object],[object Object],[object Object],[object Object],30 http:// jemcaraig.blogspot.com

Buying Decision Process ,[object Object],[object Object],31 http:// jemcaraig.blogspot.com

[object Object],[object Object],[object Object],[object Object],[object Object],http:// jemcaraig.blogspot.com Chapter 6: Q9. iPhone 4S has been recently launched by local telecommunications companies. Consumers are now looking for reading materials, phoning friends, going online, and visiting stores to learn about the product. This is an example of what stage of the Buying Decision Process?

TOP 10 Learning Questions for Chapter 6 Analyzing Consumer Markets Valderas, Cristina Krastle December 15, 2011

Chapter 6: Q6. Self – development and realization is an example of: ,[object Object],[object Object],[object Object],[object Object],[object Object]

Chapter 6: Q6. In motivation theory, self-actualization is the highest needs among what theory? ,[object Object],[object Object],[object Object],[object Object],[object Object],http://www.slideshare.net/rochedeluta IMPROVED QUESTION

Theory of Motivation Freud’s Theory Behavior is guided by subconscious motivations. Maslow’s Hierarchy of Needs Behavior is driven by lowest, unmet need Herzberg’s Tow-Factor Theory Behavior is guided by motivating and hygiene factors

Chapter 6: Q6. In motivation theory, self-actualization is the highest needs among what theory? ,[object Object],[object Object],[object Object],[object Object],[object Object],http://www.slideshare.net/rochedeluta IMPROVED QUESTION / ANSWER

Top 10 Questions for (Chapter #7) Marika Chavez December 15, 2011 Chapter 7 Marketing Management, Kotler 14 th ed

Chapter 7: Q3. In the Buying Center, who are the people who define specifications and provide information for evaluating alternatives ,[object Object],[object Object],[object Object],[object Object],[object Object]

Chapter 7: Q3. In the Buying Center, these are buying people who help define specifications and provide information for evaluating alternatives. ,[object Object],[object Object],[object Object],[object Object],[object Object],http://www.slideshare.net/rochedeluta IMPROVED QUESTION

3. The Buying Center Initiators Users Influencers Deciders Approvers Buyers Gatekeepers

3. The Buying Center ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],Chapter 7: Q3. In the Buying Center, who are the people who define specifications and provide information for evaluating alternatives

Chapter 7: Q3. In the Buying Center, these are buying people who help define specifications and provide information for evaluating alternatives. ,[object Object],[object Object],[object Object],[object Object],[object Object],http://www.slideshare.net/rochedeluta IMPROVED QUESTION / ANSWER

TOP 10 Learning Questions for (Chapter 8- Identifying Market Segments and Targets) Nailah P. Cristobal December 16, 2011 Marketing Management Class of Prof. Remigio Joseph De Ungria http://nailah08.blogspot.com Colorful Me

[object Object],[object Object],[object Object],[object Object],[object Object],http://nailah08.blogspot.com Chapter 8: Q1. A ________ is a more narrowly defined customer group seeking a distinctive mix of benefits.

[object Object],[object Object],[object Object],[object Object],[object Object],http://nailah08.blogspot.com Chapter 8: Q1. In micromarketing, ___________ is a more narrowly defined customer group seeking a distinctive mix of benefits. http://www.slideshare.net/rochedeluta IMPROVED QUESTION

Four Levels of Micromarketing Segments Local Areas Niches Individuals http://nailah08.blogspot.com

What does an attractive niche look like? ,[object Object],[object Object],[object Object],http://nailah08.blogspot.com

[object Object],[object Object],[object Object],[object Object],[object Object],http://nailah08.blogspot.com Chapter 8: Q1. In micromarketing, ___________ is a more narrowly defined customer group seeking a distinctive mix of benefits. http://www.slideshare.net/rochedeluta IMPROVED QUESTION / ANSWER

Top 10 Learning Questions for Chapter 9 Creating Brand Equity Roche Deluta December 15, 2011 V56 Marketing Class of Prof. Remigio Joseph De Ungria Chapter 9 Marketing Management, Kotler 14 th ed http://www.slideshare.net/rochedeluta

Chapter 9: Q2. Which among the following are the correct combination of three pillars of brand equity that determine energized brand strength? ,[object Object],[object Object],[object Object],[object Object],[object Object],http://www.slideshare.net/rochedeluta

Chapter 9: Q2. Which of the following is the correct combination of three pillars of brand equity that determine the energized brand strength? ,[object Object],[object Object],[object Object],[object Object],[object Object],http://www.slideshare.net/rochedeluta IMPROVED QUESTION

Chapter 9: Q2. Brand Asset Valuator determines the five key pillars of brand equity http://www.slideshare.net/rochedeluta Energy Differentiation Relevance Esteem Knowledge Energized Brand Strength Brand Stature Measures the degree to which a brand is seen as different from others Measures the brand’s sense of momentum Measures the breadth of a brand’s appeal Measures how well the brand is regarded and respected Measures How familiar and intimate consumers are with the brand

[object Object],[object Object],[object Object],[object Object],[object Object],http://www.slideshare.net/rochedeluta Chapter 9: Q2. Which among the following are the correct combination of three pillars of brand equity that determine energized brand strength?

Chapter 9: Q2. Which of the following is the correct combination of three pillars of brand equity that determine the energized brand strength? ,[object Object],[object Object],[object Object],[object Object],[object Object],http://www.slideshare.net/rochedeluta IMPROVED QUESTION / ANSWER

Consolidated Questions for Chapters 1 - 9 (except Chapter 5)

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Consolidated Questions for Chapters 1 - 9 (except Chapter 5)