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20 improved questions for midterms medina
1. Improved Learning Questions for Kotler’s 22 Chapters Anna O. Medina July 2011 http://annalimedina.blogspot.com/
2. TOP Learning Questions for Kotler’s 22 Chapters Ria Abendan July 2011
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7. 10 Questions Chapter 2: Developing Marketing Strategies and Plans Steven Michael Y. Andrada April 15, 2011 www.stevenandrada.blogspot.com
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10. Examples www.stevenandrada.blogspot.com Company Product Market Cebu Pacific Air We run an Airline company It’s time everyone to flies PLDT We run a Telecommunication company We’re changing lives
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12. TOP 10 Learning Questions Ch 3: Gathering Information and Scanning the Environment Ma. Katrina S. Avellana April 2011 http://kavellana.blogspot.com
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17. TOP 10 Learning Questions for Chapter 4: Conducting Marketing Research and Forecasting Demand Megha Behani 15th April ’2011 http://meghabehani.blogspot.com
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22. TOP 10 Learning Questions for Creating Customer Value, Satisfaction & Loyalty and Ch 5 Joan Soliven April 15, 2011 http://joansoliven.blogspot.com/
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25. Five Ways in using Database To identify prospects To target offers To deepen loyalty To reactive customers To avoid mistakes http://joansoliven.blogspot.com/ Source: Marketing Management 13 th Edition by Philip Kotler
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27. Analyzing Consumer Markets Rustie M. Fidel April 15, 2011 Top 10 Learning Questions for Chapter 06 : http://rustie27.blogspot.com/
57. TOP 10 Learning Questions for Setting Product Strategy #28 Ivy Villamor April 14, 2011 A Downloadable Template For use in the Marketing Management Class of Prof. Remigio Joseph De Ungria
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62. TOP 10 Learning Questions Ch 13 Designing and Managing Services Ronald Patrick G. Wenceslao/ April 2011 rgwenceslao.blogspot.com
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67. TOP 10 Learning Questions for Ch 14 Developing Pricing Strategies and Programs Zaragoza April 15, 2011 meghanngettingthere.blogspot.com
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70. This method helps COMPANIES INCREASE SALES meghanngettingthere.blogspot.com From Philip Kotler’s, Marketing Management, 13 th Edition
71. This method also helps to increase publicity and demand meghanngettingthere.blogspot.com From Philip Kotler’s, Marketing Management, 13 th Edition
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85. Chapter 17 Designing and Managing Integrated Marketing Yang Zhao April. 2011 http://zhaointote.blogspot.com/ TOP 10 Learning Question for
90. TOP 10 Learning Questions for Chapter 18 Managing Mass Communications Francis Benson C. Hugo April 14, 2011 http://ph.linkedin.com/in/francisbensoncabehugo
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93. 5 factors to consider in setting up an advertising budget http://ph.linkedin.com/in/francisbensoncabehugo
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95. TOP 10 Learning Questions for Ch 19: Managing Personal Communications Caroline P. Quarte April 2011 http://carolinequarte.blogspot.com/
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100. TOP 10 Learning Questions for Chapter 20 Introducing New Market Offerings Louie Mark Quizon April 15, 2011 http://louiemarkquizon.blogspot.com
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105. TOP 10 Learning Questions for Tapping into Global Markets 21 Sandel, Lee Aizabel L. April 14, 2011 www.leeaizabelsandel.blogspot.com
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108. 4 Stages of Internationalization Establish sales subsidiaries No regular export activity Export via independent agents Establish production facilities abroad Stage 1 Stage 2 Stage 3 Stage 4 www.leeaizabelsandel.blogspot.com
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110. TOP 10 Learning Questions for Chapter 22: Managing A Holistic Marketing Organization For The Long Run Mira Lynn Serrano April 14, 2011 miralynnserrano.blogspot.com
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113. FUNCTIONAL ORGANIZATION 5 miralynnserrano.blogspot.com is the most COMMON form of Marketing organization and for Administrative SIMPLICITY
114. Effective Internal Marketing using FUNCTIONAL ORGANIZATION 7 miralynnserrano.blogspot.com Marketing Vice President Consists of FINGERS as Specialists or Managers with different Functions
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116. Improved Learning Questions for Kotler’s 22 Chapters Anna O. Medina July 2011 http://annalimedina.blogspot.com/
