Steven andrada improved questions kotler's 22 chapters

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Steven andrada improved questions kotler's 22 chapters

  1. 1. Top Learning Questions for Kotler’s 22 Chapters <ul><li>Steven Michael Y. Andrada </li></ul><ul><li>April 29, 2011 </li></ul>stevenandrada.blogspot.com
  2. 2. TOP 10 Learning Questions for Chapter 1: Defining Marketing for the 21 st Century Ria Abendan / Steven Y. Andrada April 2011
  3. 3. 8. Which is true about new consumer capabilities? <ul><li>Consumers now have an amplified voice to influence public opinion. </li></ul><ul><li>Consumers now have greater access to information compared to before. </li></ul><ul><li>Consumers have gained a substantial increase in buying power. </li></ul><ul><li>All of the above. </li></ul><ul><li>None of the above. </li></ul>
  4. 4. 8. Which is NOT true about new consumer capabilities? <ul><li>Consumers now have an amplified voice to influence public opinion. </li></ul><ul><li>Consumers now have lesser access to information compared to before. </li></ul><ul><li>Consumers have gained a substantial increase in buying power. </li></ul><ul><li>All of the above. </li></ul><ul><li>None of the above. </li></ul>
  5. 5. New Consumer Capabilities Substantial increase in buying power Greater variety of available goods & services Great amount of information Greater ease in interacting and placing & receiving orders Ability to compare notes on products & services Amplified voice to influence public opinion
  6. 6. 8. Which is NOT true about new consumer capabilities? <ul><li>Consumers now have an amplified voice to influence public opinion. </li></ul><ul><li>Consumers now have lesser access to information compared to before. </li></ul><ul><li>Consumers have gained a substantial increase in buying power. </li></ul><ul><li>All of the above. </li></ul><ul><li>None of the above. </li></ul>
  7. 7. 8. Which is true about new consumer capabilities? <ul><li>Consumers now have an amplified voice to influence public opinion. </li></ul><ul><li>Consumers now have greater access to information compared to before. </li></ul><ul><li>Consumers have gained a substantial increase in buying power. </li></ul><ul><li>All of the above. </li></ul><ul><li>None of the above. </li></ul>
  8. 8. TOP 10 Learning Questions Ch 3: Gathering Information and Scanning the Environment Ma. Katrina S. Avellana / Steven Y. Andrada April 2011 http://kavellana.blogspot.com
  9. 9. 1. Marketing Information System (MIS) consists of the following except: http://kavellana.blogspot.com <ul><li>People </li></ul><ul><li>Equipment </li></ul><ul><li>Information </li></ul><ul><li>Procedures </li></ul><ul><li>All of the above </li></ul>
  10. 10. 1. What are the 3 elements of marketing information system (MIS) http://kavellana.blogspot.com <ul><li>People, equipment & price </li></ul><ul><li>People, enterprise & procedures </li></ul><ul><li>People, events & procedures </li></ul><ul><li>People, equipment & procedures </li></ul><ul><li>None of the above </li></ul>
  11. 11. Marketing Information System (MIS) http://kavellana.blogspot.com <ul><li>Consists of people, equipment and procedures to gather, sort, analyze, evaluate and distribute needed, timely and accurate information to marketing decision makers. </li></ul>
  12. 12. 1. What are the 3 elements of marketing information system (MIS) http://kavellana.blogspot.com <ul><li>People, equipment & price </li></ul><ul><li>People, enterprise & procedures </li></ul><ul><li>People, events & procedures </li></ul><ul><li>People, equipment & procedures </li></ul><ul><li>None of the above </li></ul>
  13. 13. TOP 10 Learning Questions for Chapter 4: Conducting Marketing Research and Forecasting Demand Megha Behani / Steven Y. Andrada 15th April ’2011
  14. 14. #3: Which amongst the following contact methods is the most versatile and require more administrative planning and supervision? <ul><li>A. Telephone interview </li></ul><ul><li>B. Online Interview </li></ul><ul><li>C. Personal Interview </li></ul><ul><li>D. Mail Questionnaire </li></ul><ul><li>E. Both A and B </li></ul>
  15. 15. #3: What is the most versatile contact methods that require more administrative planning and supervision? <ul><li>A. Telephone interview </li></ul><ul><li>B. Online Interview </li></ul><ul><li>C. Personal Interview </li></ul><ul><li>D. Mail Questionnaire </li></ul><ul><li>E. Both A and B </li></ul>
  16. 16. Concept: what are the Contact Methods to reach the desired customers? <ul><li>Mail Questionnaire </li></ul><ul><li>Telephonic Interview </li></ul><ul><li>Personal Interview </li></ul><ul><li>Online Interview </li></ul>
  17. 17. Personal Interview is the most expensive versatile method and requires higher supervision <ul><li>Arranged interviews: </li></ul><ul><li>Based on an appointment </li></ul><ul><li>and incentives </li></ul><ul><li>Intercept interviews: </li></ul><ul><li>Based on quick , on the spot interviews </li></ul>
  18. 18. #3: What is the most versatile contact methods that require more administrative planning and supervision? <ul><li>A. Telephone interview </li></ul><ul><li>B. Online Interview </li></ul><ul><li>C. Personal Interview </li></ul><ul><li>D. Mail Questionnaire </li></ul><ul><li>E. Both A and B </li></ul>
  19. 19. TOP 10 Learning Questions for Chapter 5: Creating Customer Value, Satisfaction, and Loyalty Cabunilas, Michelle M. / Steven Y. Andrada 15 April 2011 http://cabunilasmichelle.blogspot.com Kotler, Keller, Marketing Management, 13th ed.
  20. 20. 8. It is a collection of information about customers that is current, accessible, and actionable for marketing purposes. <ul><li>Database Marketing </li></ul><ul><li>Customer Database </li></ul><ul><li>Marketing </li></ul><ul><li>Retention </li></ul><ul><li>None of the Above </li></ul>http://cabunilasmichelle.blogspot.com Kotler, Keller, Marketing Management, 13th ed.
  21. 21. 8. Customer database is a collection of information about customers that is ________, _________, and ____________ for marketing purposes. <ul><li>Current, accessible, actionable </li></ul><ul><li>Current, alternative, approachable </li></ul><ul><li>Current, alternative, actionable </li></ul><ul><li>Cost, accessible, approachable </li></ul><ul><li>Cost, alternative, approachable </li></ul>http://cabunilasmichelle.blogspot.com Kotler, Keller, Marketing Management, 13th ed.
  22. 22. Concept 9: Database Marketing http://cabunilasmichelle.blogspot.com Kotler, Keller, Marketing Management, 13th ed. Collection of information about customers that is current, accessible, and actionable for marketing purposes. Process of building, maintaining, and using customer databases to contact, transact, and build customer relationships.
  23. 23. 8. Customer database is a collection of information about customers that is ________, _________, and ____________ for marketing purposes. <ul><li>Current, accessible, actionable </li></ul><ul><li>Current, alternative, approachable </li></ul><ul><li>Current, alternative, actionable </li></ul><ul><li>Cost, accessible, approachable </li></ul><ul><li>Cost, alternative, approachable </li></ul>http://cabunilasmichelle.blogspot.com Kotler, Keller, Marketing Management, 13th ed.
  24. 24. TOP 10 Learning Questions for Ch6: Analyzing Consumer Markets Roleigh “Rolly” Tuazon / Steven Y. Andrada 15 April 2011
  25. 25. 1. What three factors influence consumer behavior? <ul><li>A. Educational, Emotional, Cultural </li></ul><ul><li>B. Physical, Emotional, Cultural </li></ul><ul><li>C. Cultural, Personal, Physical </li></ul><ul><li>D. Cultural, Social, Personal </li></ul><ul><li>E. None of the Above </li></ul>
  26. 26. 1. What are the three factors influences consumer behavior? <ul><li>A. Cultural, Strategy, Physical </li></ul><ul><li>B. Competition, Strategy, Personal </li></ul><ul><li>C. Competition, Service, Physical </li></ul><ul><li>D. Cultural, Social, Personal </li></ul><ul><li>E. None of the Above </li></ul>
  27. 27. Factors Influencing Consumer Behavior <ul><li>Three Factors: </li></ul>Cultural Social Personal Concept 1:
  28. 28. Factors Influencing Consumer Behavior <ul><li>These factors affect consumer behavior: </li></ul>Cultural Social Personal Concept 1:
  29. 29. 1. What are the three factors influences consumer behavior? <ul><li>A. Cultural, Strategy, Physical </li></ul><ul><li>B. Competition, Strategy, Personal </li></ul><ul><li>C. Competition, Service, Physical </li></ul><ul><li>D. Cultural, Social, Personal </li></ul><ul><li>E. None of the Above </li></ul>
  30. 30. Analyzing Consumer Markets Rustie M. Fidel / Steven Y. Andrada April 15, 2011 Top 10 Learning Questions for Chapter 06 : http://rustie27.blogspot.com/
  31. 31. 5. There are 5 Brands of Personality. Sincerity, Sophistication, Excitement, Ruggedness and _____ . <ul><li>Integrity </li></ul><ul><li>Honesty </li></ul><ul><li>Hope </li></ul><ul><li>Competence </li></ul><ul><li>None of the Above </li></ul>http://rustie27.blogspot.com/
  32. 32. 5. What are 5 Brands of Personality? <ul><li>Sincerity, Sophistication, Excitement, Ruggedness & Competence </li></ul><ul><li>Service, Sincerity, Exclusivity, Respect & Competition </li></ul><ul><li>Sincerity, Service, Excitement, Respect & Competition </li></ul><ul><li>Service, Spirituality, Excitement, Ruggedness & Competence </li></ul><ul><li>None of the Above </li></ul>http://rustie27.blogspot.com/
  33. 33. Concept # 5 Brand Personality Sincerity Excitement Sophistication Competence Ruggedness http://rustie27.blogspot.com/
  34. 34. 5. What are 5 Brands of Personality? <ul><li>Sincerity, Sophistication, Excitement, Ruggedness & Competence </li></ul><ul><li>Service, Sincerity, Exclusivity, Respect & Competition </li></ul><ul><li>Sincerity, Service, Excitement, Respect & Competition </li></ul><ul><li>Service, Spirituality, Excitement, Ruggedness & Competence </li></ul><ul><li>None of the Above </li></ul>http://rustie27.blogspot.com/
  35. 35. http://sheilanorturingan.blogspot.com Chapter 8 Identifying Market Segments &Targets Sheilanor C. Turingan / Steven Y. Andrada April 14, 2011 TOP 10 Learning Questions for
  36. 36. 2. The following are levels of target marketing, except? <ul><li>Individual </li></ul><ul><li>Segment </li></ul><ul><li>Local </li></ul><ul><li>Niche </li></ul><ul><li>Mass </li></ul>http://sheilanorturingan.blogspot.com
  37. 37. 2. The following are levels of target marketing? <ul><li>Individual, Strategy, Local & Niche </li></ul><ul><li>Individual, Segment, Local & Niche </li></ul><ul><li>International, Segmented, Leaders & Nothing </li></ul><ul><li>International, Strategy, Livelihood & Naval </li></ul><ul><li>None of the above </li></ul>http://sheilanorturingan.blogspot.com
  38. 38. 4 Levels of Target Marketing http://sheilanorturingan.blogspot.com Segment Marketing Local Marketing Individual Marketing Niche Marketing
  39. 39. 4 Levels of Target Marketing <ul><li>1. Individual – one-to-one/customized marketing </li></ul><ul><li>2. Segment – customers with similar needs </li></ul><ul><li>3. Local – tailored to needs of customers in trading areas, neighborhoods </li></ul><ul><li>4. Niche – customers with distinct set of needs </li></ul>http://sheilanorturingan.blogspot.com
  40. 40. 2. What are the four levels of target marketing? <ul><li>Individual, Strategy, Local & Niche </li></ul><ul><li>Individual, Segment, Local & Niche </li></ul><ul><li>International, Segmented, Leaders & Nothing </li></ul><ul><li>International, Strategy, Livelihood & Naval </li></ul><ul><li>None of the above </li></ul>http://sheilanorturingan.blogspot.com
  41. 41. TOP 10 Learning Questions for Ch 9: Creating Brand Equity Soleil Gan / Steven Y. Andrada April 2011 http://taeyangxinyi.blogspot.com
  42. 42. 1. Which of the following is NOT a component of Brand Equity? <ul><li>Relevance </li></ul><ul><li>Energy </li></ul><ul><li>Esteem </li></ul><ul><li>Individuality </li></ul><ul><li>Knowledge </li></ul>http://taeyangxinyi.blogspot.com 2
  43. 43. 1. What are the component of brand equity? <ul><li>Differentiation, Energy, Relevance, Esteem & Knowledge </li></ul><ul><li>Differentiation, Equality, Relevance, Energy & Knowledge </li></ul><ul><li>Determination, Equality, Respect, External component & knowledge </li></ul><ul><li>Determination, Energy, Respect, External Component & knowledge </li></ul><ul><li>None of the above </li></ul>http://taeyangxinyi.blogspot.com 2
  44. 44. Brand Asset Valuators Components of Brand Equity 3 http://taeyangxinyi.blogspot.com From Philip Kotler’s, Marketing Management, 13 th ed. BRAND EQUITY Differentiation Energy Relevance Esteem Knowledge CALCI-N
  45. 45. 1. What are the component of brand equity? <ul><li>Differentiation, Energy, Relevance, Esteem & Knowledge </li></ul><ul><li>Differentiation, Equality, Relevance, Energy & Knowledge </li></ul><ul><li>Determination, Equality, Respect, External component & knowledge </li></ul><ul><li>Determination, Energy, Respect, External Component & knowledge </li></ul><ul><li>None of the above </li></ul>http://taeyangxinyi.blogspot.com 2
  46. 46. TOP 10 Learning Questions for Chapter 10 Crafting the Brand Positioning Pearl Hazelle S. Velasco / Steven Y. Andrada April 14, 2011
  47. 47. 3. The Product Life Cycle is composed of the following except <ul><li>Introduction </li></ul><ul><li>Decline </li></ul><ul><li>Growth </li></ul><ul><li>Maturity </li></ul><ul><li>Development </li></ul>
  48. 48. 3. What s the 4 stages of product life cycle? <ul><li>Introduction, Growth, Maturity & Decline </li></ul><ul><li>Intensity, Growth, Maturity & Decline </li></ul><ul><li>Introduction, Growth, Maintenance & Decline </li></ul><ul><li>Introduction, Guidance, Maturity & Decline </li></ul><ul><li>None of the above </li></ul>
  49. 49. The Product Life Cycle has four stages… <ul><li>Introduction – slow sales growth and product is introduced in the market </li></ul><ul><li>Growth – rapid market acceptance and substantial profit improvement </li></ul><ul><li>Maturity – slowdown in sales growth </li></ul><ul><li>Decline – sales show a downward drift and profits erode </li></ul>
  50. 50. The graph shows the PRODUCT LIFE CYCLE.
  51. 51. 3. What s the 4 stages of product life cycle? <ul><li>Introduction, Growth, Maturity & Decline </li></ul><ul><li>Intensity, Growth, Maturity & Decline </li></ul><ul><li>Introduction, Growth, Maintenance & Decline </li></ul><ul><li>Introduction, Guidance, Maturity & Decline </li></ul><ul><li>None of the above </li></ul>
  52. 52. TOP 10 Learning Concepts for Chapter 11: Dealing with Competition Lady Charmayne Hao / Steven Y. Andrada April 2011
  53. 53. 8. Which of the following is true? <ul><li>An imitator takes the leader’s product and adapts or improves them. </li></ul><ul><li>A cloner emulates the leader’s products, name, and packaging but is costs less than the leader’s product. </li></ul><ul><li>An adapter duplicates the leader’s product and packages and sells it to the black market. </li></ul><ul><li>A cloner copies some aspects of the leader’s products but maintains a few differentiation. </li></ul><ul><li>None of the above </li></ul>
  54. 54. 8. What are the strategy of market follower? <ul><li>counterfeit, cloner, initiator & adapter </li></ul><ul><li>cost reduction, cloner, increase market awareness & adapter </li></ul><ul><li>counterfeit, cloner, imitator & adapter </li></ul><ul><li>counterfeit, cost reduction, imitator & activity based cost </li></ul><ul><li>None of the above </li></ul>
  55. 55. How do market followers strategize? Counterfeiter Cloner Imitator Adapter
  56. 56. “ COUNTERFEITER” duplicates a leader’s product <ul><li>Where? </li></ul><ul><li>Why? </li></ul><ul><li>How? </li></ul><ul><li>Packages and sells product on the black market through disreputable dealers for financial gain! </li></ul>
  57. 57. “ CLONER” emulates the leader’s products with slight variations <ul><li>What? </li></ul><ul><li>How? </li></ul><ul><li>Product, name, and packaging are almost identical but cost less than the leader’s product! </li></ul>
  58. 58. “ IMITATOR” copies few things but maintains differentiation <ul><li>What? </li></ul><ul><li>How? </li></ul><ul><li>Packaging, advertising, pricing, or location differs from the leader! </li></ul>
  59. 59. “ ADAPTER” adapts or improves leader’s product <ul><li>What? </li></ul><ul><li>How? </li></ul><ul><li>Why? </li></ul><ul><li>Products might be sold to different markets but often grows into a future challenger! </li></ul>
  60. 60. 8. What are the strategy of market follower? <ul><li>counterfeit, cloner, initiator & adapter </li></ul><ul><li>cost reduction, cloner, increase market awareness & adapter </li></ul><ul><li>counterfeit, cloner, imitator & adapter </li></ul><ul><li>counterfeit, cost reduction, imitator & activity based cost </li></ul><ul><li>None of the above </li></ul>
  61. 61. TOP 10 Learning Questions for Chapter 12 Setting Product Strategy #28 Ivy Villamor / Steven Y. Andrada April 14, 2011 A Downloadable Template For use in the Marketing Management Class of Prof. Remigio Joseph De Ungria
  62. 62. 9. ___ is a distinct unit within a brand or product line distinguishable by size, price, appearance, or some other attribute. <ul><li>Need family </li></ul><ul><li>Product family </li></ul><ul><li>Product line </li></ul><ul><li>Product type </li></ul><ul><li>Item </li></ul><ul><li>None of the above </li></ul>
  63. 63. 9.What is a unit within a brand or a product distinguishable by size, price, appearance, or some other attribute. <ul><li>Product demand </li></ul><ul><li>Product family </li></ul><ul><li>Product line </li></ul><ul><li>Product type </li></ul><ul><li>Item </li></ul><ul><li>None of the above </li></ul>
  64. 64. Concept 6: Product Hierarchy Leads you to Specific Desired Product
  65. 65. Concept 6: Product Hierarchy Leads you to Specific Desired Product http://www.slideshare.net/ivyvillamor Hierarchy Sample Need family Product family Product class Product line Product type Item (Brand/Item)
  66. 66. Concept 6: Product Hierarchy Leads you to Specific Desired Product http://www.slideshare.net/ivyvillamor Hierarchy Sample Need family   Personal Care Product family Product class Product line Product type Item (Brand/Item)
  67. 67. Concept 6: Product Hierarchy Leads you to Specific Desired Product http://www.slideshare.net/ivyvillamor Hierarchy Sample Need family   Personal Care Product family   Cosmetics, skin creams, shampoo, conditioner, soap, etc Product class Product line Product type Item (Brand/Item)
  68. 68. Concept 6: Product Hierarchy Leads you to Specific Desired Product http://www.slideshare.net/ivyvillamor Hierarchy Sample Need family   Personal Care Product family   Cosmetics, skin creams, shampoo, conditioner, soap, etc Product class   Hair Cleaning Agent Product line Product type Item (Brand/Item)
  69. 69. Concept 6: Product Hierarchy Leads you to Specific Desired Product http://www.slideshare.net/ivyvillamor Hierarchy Sample Need family   Personal Care Product family   Cosmetics, skin creams, shampoo, conditioner, soap, etc Product class   Hair Cleaning Agent Product line   Shampoo Product type Item (Brand/Item)
  70. 70. Concept 6: Product Hierarchy Leads you to Specific Desired Product http://www.slideshare.net/ivyvillamor Hierarchy Sample Need family   Personal Care Product family   Cosmetics, skin creams, shampoo, conditioner, soap, etc Product class   Hair Cleaning Agent Product line   Shampoo Product type   Hair Fall Control Shampoo Item (Brand/Item)
  71. 71. Concept 6: Product Hierarchy Leads you to Specific Desired Product http://www.slideshare.net/ivyvillamor Hierarchy Sample Need family   Personal Care Product family   Cosmetics, skin creams, shampoo, conditioner, soap, etc Product class   Hair Cleaning Agent Product line   Shampoo Product type   Hair Fall Control Shampoo Item (Brand/Item) Pantene Hair Fall Solution bottle
  72. 72. 9.What is a unit within a brand or a product distinguishable by size, price, appearance, or some other attribute. <ul><li>Product demand </li></ul><ul><li>Product family </li></ul><ul><li>Product line </li></ul><ul><li>Product type </li></ul><ul><li>Item </li></ul><ul><li>None of the above </li></ul>
  73. 73. TOP 10 Learning Questions Ch 13 Designing and Managing Services Ronald Patrick G. Wenceslao / Steven Y. Andrada April 2011 rgwenceslao.blogspot.com
  74. 74. 4. Which of the following is a characteristic of a service? 4 <ul><li>Adaptability </li></ul><ul><li>Flexibility </li></ul><ul><li>Perishability </li></ul><ul><li>None of the above </li></ul><ul><li>All of the above </li></ul>
  75. 75. 4. What are the charateristics of a service? 4 <ul><li>Intensified, Inseparability, variability & perishability </li></ul><ul><li>Intangibility, Inequality, variability & perishability </li></ul><ul><li>Intangibility, Inseparability, vulnerability & perishability </li></ul><ul><li>None of the above </li></ul><ul><li>Intangibility, Inseparability, variability & perishability </li></ul>
  76. 76. Characteristics of Services 6 Intangibility Inseparability Variability Perishability
  77. 77. 4. What are the charateristics of a service? 4 <ul><li>Intensified, Inseparability, variability & perishability </li></ul><ul><li>Intangibility, Inequality, variability & perishability </li></ul><ul><li>Intangibility, Inseparability, vulnerability & perishability </li></ul><ul><li>None of the above </li></ul><ul><li>Intangibility, Inseparability, variability & perishability </li></ul>
  78. 78. TOP 10 Learning Questions for Ch 14 Developing Pricing Strategies and Programs Zaragoza / Steven Y. Andrada April 15, 2011 meghanngettingthere.blogspot.com
  79. 79. 1. Consumers use PRICE as an indicator of _____________. <ul><li>Product Comparability </li></ul><ul><li>Product Quantity </li></ul><ul><li>Product Superiority </li></ul><ul><li>Product Quality </li></ul><ul><li>None of the Above </li></ul>meghanngettingthere.blogspot.com
  80. 80. 1. What are the 4 key points of consumer price perceptions? <ul><li>Reference prices, price-quality interference, price beginnings, price cues </li></ul><ul><li>Reference prices, price-quality interference, price endings, price standard </li></ul><ul><li>Reference prices, price-quality interference, price endings, price cues </li></ul><ul><li>None of the Above </li></ul>meghanngettingthere.blogspot.com
  81. 81. Consumers arrive at Price Perceptions via 4 Key Points meghanngettingthere.blogspot.com Reference Prices Price – quality Inferences Price Endings Price Cues
  82. 82. 1. What are the 4 key points of consumer price perceptions? <ul><li>Reference prices, price-quality interference, price beginnings, price cues </li></ul><ul><li>Reference prices, price-quality interference, price endings, price standard </li></ul><ul><li>Reference prices, price-quality interference, price endings, price cues </li></ul><ul><li>None of the Above </li></ul>meghanngettingthere.blogspot.com
  83. 83. TOP 10 Learning Questions for Chapter 15: Designing and Managing Integrated Marketing Channels Medina, Anna Liza O. / Steven Y. Andrada April 15,2011 http://annalimedina.blogspot.com
  84. 84. 10. All are alternatives to identifying a channel except: <ul><li>Type of intermediaries </li></ul><ul><li>Number of intermediaries </li></ul><ul><li>Terms & Responsibilities </li></ul><ul><li>Intermediaries dependence on the manufacturer </li></ul>http://annalimedina.blogspot.com Answer
  85. 85. 10. What are the alternatives for identifying a channel? <ul><li>Type of intermediaries, Number of intermediaries, Terms & Responsibilities </li></ul><ul><li>Intermediaries dependence on the manufacturer, Terms & Responsibilities , Warranty </li></ul><ul><li>Type of intermediaries, Number of customers, Terms & Responsibilities </li></ul><ul><li>Cost of a channel, Number of intermediaries, Terms & Responsibilities </li></ul><ul><li>None of the above </li></ul>http://annalimedina.blogspot.com
  86. 86. 10. What are the alternatives for identifying a channel? <ul><li>Type of intermediaries, Number of intermediaries, Terms & Responsibilities </li></ul><ul><li>Intermediaries dependence on the manufacturer, Terms & Responsibilities , Warranty </li></ul><ul><li>Type of intermediaries, Number of customers, Terms & Responsibilities </li></ul><ul><li>Cost of a channel, Number of intermediaries, Terms & Responsibilities </li></ul><ul><li>None of the above </li></ul>http://annalimedina.blogspot.com
  87. 87. TOP 10 Learning Questions for Chapter 16 – Managing Retailing, Wholesaling, and Logistics Joseph Gabriel N. Morales / Steven Y. Andrada April 14, 2011
  88. 88. Which of the following is not a major type of wholesaler? <ul><li>Full Service </li></ul><ul><li>Brokers / Agents </li></ul><ul><li>Merchant </li></ul><ul><li>Limited Service </li></ul><ul><li>Specialized Service </li></ul>Question 3
  89. 89. What are the major types of wholesaler? <ul><li>Full Service, Brokers / Agents, Merchant, Limited Service, Specialized System & Manufacturers </li></ul><ul><li>Self service, Brokers / Agents, Merchant, Limited Service, Specialized Service & Manufacturers </li></ul><ul><li>Full Service, Brokers / Agents, Merchant, Unlimited Service, Specialized Service & Manufacturers </li></ul><ul><li>Full Service, Brokers / Agents, Merchant, Limited Service, Specialized Service & Manufacturers </li></ul><ul><li>None of the above </li></ul>Question 3
  90. 90. The Major Types of Wholesalers <ul><li>Merchant </li></ul><ul><ul><li>Independently owned; take title to the merchandise they handle </li></ul></ul><ul><ul><li>Ex: jobbers, distributors, mill supply houses </li></ul></ul><ul><li>Full Service </li></ul><ul><ul><li>Carry stock, maintain sales force, offer credit, make deliveries, provide management assistance </li></ul></ul><ul><li>Limited Service </li></ul><ul><ul><li>Cater to specific type of service / merchandise </li></ul></ul>Source: Marketing Management 13 th Ed by Philip Kotler
  91. 91. The Major Types of Wholesalers (cont’d) <ul><li>Brokers / Agents </li></ul><ul><ul><li>Facilitate buying and selling on a commission of 2%-6% </li></ul></ul><ul><li>Manufacturers </li></ul><ul><ul><li>Operations conducted by own company </li></ul></ul><ul><li>Specialized wholesalers </li></ul><ul><ul><li>Ex auction companies, agricultural assemblers, </li></ul></ul>Source: Marketing Management 13 th Ed by Philip Kotler
  92. 92. What are the major types of wholesaler? <ul><li>Full Service, Brokers / Agents, Merchant, Limited Service, Specialized System & Manufacturers </li></ul><ul><li>Self service, Brokers / Agents, Merchant, Limited Service, Specialized Service & Manufacturers </li></ul><ul><li>Full Service, Brokers / Agents, Merchant, Unlimited Service, Specialized Service & Manufacturers </li></ul><ul><li>Full Service, Brokers / Agents, Merchant, Limited Service, Specialized Service & Manufacturers </li></ul><ul><li>None of the above </li></ul>Question 3
  93. 93. Chapter 17 Designing and Managing Integrated Marketing Yang Zhao / Steven Y. Andrada April. 2011 http://zhaointote.blogspot.com/ TOP 10 Learning Question for
  94. 94. 1.How many modes of marketing communication mix? <ul><li>A. 2 </li></ul><ul><li>B. 4 </li></ul><ul><li>C. 6 </li></ul><ul><li>D. 8 </li></ul><ul><li>E. 10 </li></ul>http://zhaointote.blogspot.com/
  95. 95. 1. What are the modes of marketing communication? <ul><li>advertising, sales promotion, events, public relations & publicity, direct marketing, interactive marketing, word of mouth & personal selling </li></ul><ul><li>sales promotion, events & experience, public relations & publicity, direct marketing, interactive marketing, word of mouth & personal selling </li></ul><ul><li>advertising, sales promotion, events & experience, public relations & publicity, direct marketing, interactive marketing, & personal selling </li></ul><ul><li>advertising, sales promotion, events & experience, public relations & publicity, direct marketing, interactive marketing, word of mouth & personal selling </li></ul><ul><li>None of the above </li></ul>http://zhaointote.blogspot.com/
  96. 96. Marketing Communication mix (8 major models of Communication) <ul><li>Advertising </li></ul><ul><li>Any paid form of non-personal and promotion of ideas, goods, or services by an identified sponsor. </li></ul><ul><li>Sales Promotion </li></ul><ul><li>A variety of short-term incentives to encourage trial or purchase of a product or service </li></ul><ul><li>Events and experience </li></ul><ul><li>Company-sponsored activities and programs designed to create daily or special brand-related interactions </li></ul><ul><li>Public relations and publicity </li></ul><ul><li>A program designed to promote or protect a company's image or its individual products </li></ul>http://zhaointote.blogspot.com/
  97. 97. Marketing Communication mix (8 major models of Communication) <ul><li>Direct Marketing </li></ul><ul><li>User of mail, Tel, fax, e-mail, or Internet to communicate directly with or solicit response or dialogue from specific, customers and prospects. </li></ul><ul><li>Interactive Marketing </li></ul><ul><li>Online activities and programs designed to engaged customers or prospects and directly or indirectly raise awareness, improve image, or elicit sales of products and services </li></ul><ul><li>Word- of - Mouth Marketing </li></ul><ul><li>People-to-people oral, written, or electronic communications that related to merits or experiences of purchasing or using products or services. </li></ul><ul><li>Personal Selling </li></ul><ul><li>Face-to-face interaction with one or more prospective purchasers for the purpose of making presentations, answering questions, and procuring orders. </li></ul>http://zhaointote.blogspot.com/
  98. 98. 1. What are the modes of marketing communication? <ul><li>advertising, sales promotion, events, public relations & publicity, direct marketing, interactive marketing, word of mouth & personal selling </li></ul><ul><li>sales promotion, events & experience, public relations & publicity, direct marketing, interactive marketing, word of mouth & personal selling </li></ul><ul><li>advertising, sales promotion, events & experience, public relations & publicity, direct marketing, interactive marketing, & personal selling </li></ul><ul><li>advertising, sales promotion, events & experience, public relations & publicity, direct marketing, interactive marketing, word of mouth & personal selling </li></ul><ul><li>None of the above </li></ul>http://zhaointote.blogspot.com/
  99. 99. TOP 10 Learning Questions for Ch18: Managing Mass Communications Ira A. Ong / Steven Y. Andrada April 2011
  100. 100. 1. Which of the 5Ms refers to the evaluation of advertising impact on sales? <ul><li>Money </li></ul><ul><li>Mission </li></ul><ul><li>Media </li></ul><ul><li>Message </li></ul><ul><li>None of the above </li></ul>
  101. 101. 1. What are the 5 M’s in developing marketing program? <ul><li>Mission, Management, Message, Media & Measurement </li></ul><ul><li>Mission, Money, Message, Media & Measurement </li></ul><ul><li>Mission, Money, Message, Man & Measurement </li></ul><ul><li>Mission, Money, Maintenance, Media & Measurement </li></ul><ul><li>Mission, Mentoring, Message, Media & Measurement </li></ul>
  102. 102. It helps to answer the following questions… Reference: Philip Kotler’s Marketing Management, 13 th edition
  103. 103. 1. What are the 5 M’s in developing marketing program? <ul><li>Mission, Management, Message, Media & Measurement </li></ul><ul><li>Mission, Money, Message, Media & Measurement </li></ul><ul><li>Mission, Money, Message, Man & Measurement </li></ul><ul><li>Mission, Money, Maintenance, Media & Measurement </li></ul><ul><li>Mission, Mentoring, Message, Media & Measurement </li></ul>
  104. 104. TOP 10 Learning Questions for Ch 19: Managing Personal Communications Caroline P. Quarte / Steven Y. Andrada April 2011 http://carolinequarte.blogspot.com/
  105. 105. <ul><li>Direct mail </li></ul><ul><li>Direct interaction </li></ul><ul><li>Direct selling </li></ul><ul><li>Direct communication </li></ul>Answer 2. Direct marketing channels include _________, catalogs, and telemarketing ? http://carolinequarte.blogspot.com/
  106. 106. <ul><li>Direct communications </li></ul><ul><li>Direct selling </li></ul><ul><li>Direct marketing </li></ul><ul><li>Direct interaction </li></ul>Answer 2. Direct mail, catalogs, and telemarketing are example of what type of channel? http://carolinequarte.blogspot.com/
  107. 107. Direct Marketing is the use of consumer-direct channels to reach and deliver goods and services to customers without using marketing middlemen. http://carolinequarte.blogspot.com/ http://carolinequarte.blogspot.com/ Direct Mail Catalogs Telemarketing
  108. 108. <ul><li>Direct communications </li></ul><ul><li>Direct selling </li></ul><ul><li>Direct marketing </li></ul><ul><li>Direct interaction </li></ul>Answer 2. Direct mail, catalogs, and telemarketing are example of what type of channel? http://carolinequarte.blogspot.com/
  109. 109. TOP 10 Learning Questions for Chapter 20 Introducing New Market Offerings Louie Mark Quizon / Steven Y. Andrada April 15, 2011 http://louiemarkquizon.blogspot.com
  110. 110. 7. ________ is an individual’s decision to become a regular user of the product <ul><li>Awareness </li></ul><ul><li>Interest </li></ul><ul><li>Evaluation </li></ul><ul><li>Trial </li></ul><ul><li>Adoption </li></ul>http://louiemarkquizon.blogspot.com
  111. 111. 7. Arrange in chronological order, on how does a consumer adopt to a new product or service? <ul><li>Awareness </li></ul><ul><li>Adoption </li></ul><ul><li>Trial </li></ul><ul><li>Interest </li></ul><ul><li>Evaluation </li></ul><ul><li>a. 1,2,4,3,5 b. 1,4,5,3,2 </li></ul><ul><li>c. 1,2,3,4,5, d. 5,4,3,2,1, </li></ul>http://louiemarkquizon.blogspot.com
  112. 112. http://louiemarkquizon.blogspot.com How does a Consumer Adopt to a New Product and Service?
  113. 113. 7. Arrange in chronological order, on how does a consumer adopt to a new product or service? <ul><li>Awareness </li></ul><ul><li>Adoption </li></ul><ul><li>Trial </li></ul><ul><li>Interest </li></ul><ul><li>Evaluation </li></ul><ul><li>a. 1,2,4,3,5 b. 1,4,5,3,2 </li></ul><ul><li>c. 1,2,3,4,5, d. 5,4,3,2,1, </li></ul>http://louiemarkquizon.blogspot.com
  114. 114. TOP 10 Learning Questions for Tapping into Global Markets 21 Sandel, Lee Aizabel L. / Steven Y. Andrada April 14, 2011 www.leeaizabelsandel.blogspot.com
  115. 115. 2. NAFTA is an acronym for ____________. <ul><li>North American Foreign Trade Association </li></ul><ul><li>North American Foreign Trade Agreement </li></ul><ul><li>North American Free Trade Association </li></ul><ul><li>North American Free Trade Agreement </li></ul><ul><li>None of the above. </li></ul>www.leeaizabelsandel.blogspot.com
  116. 116. 2. What are the Regional Free Trade Zones? <ul><li>European Union, NAFTA, MERCOSUL, APEC & ASEAN </li></ul><ul><li>African Union, NAFTA, USSR, APEC & ASEAN </li></ul><ul><li>European Union, NAFTA, African Union, APEC & ASEAN </li></ul><ul><li>ENRPE, NAFTA, MERCOSUL, APEC & ASEAN </li></ul><ul><li>European Union, NAFTA, MERCOSUL, APEC & ASEAN </li></ul>www.leeaizabelsandel.blogspot.com
  117. 117. Regional Free Trade Zones www.leeaizabelsandel.blogspot.com <ul><li>European Union </li></ul><ul><li>NAFTA </li></ul><ul><li>MERCOSUL </li></ul><ul><li>APEC </li></ul><ul><li>ASEAN </li></ul>
  118. 118. 2. What are the Regional Free Trade Zones? <ul><li>European Union, NAFTA, MERCOSUL, APEC & ASEAN </li></ul><ul><li>African Union, NAFTA, USSR, APEC & ASEAN </li></ul><ul><li>European Union, NAFTA, African Union, APEC & ASEAN </li></ul><ul><li>ENRPE, NAFTA, MERCOSUL, APEC & ASEAN </li></ul><ul><li>European Union, NAFTA, MERCOSUL, APEC & ASEAN </li></ul>www.leeaizabelsandel.blogspot.com
  119. 119. TOP 10 Learning Questions for Chapter 22: Managing A Holistic Marketing Organization For The Long Run Mira Lynn Serrano / Steven Y. Andrada April 14, 2011 miralynnserrano.blogspot.com
  120. 120. 6. The following are different types of Marketing Control, except: <ul><li>Annual Plan Control </li></ul><ul><li>Efficiency Control </li></ul><ul><li>Cost Control </li></ul><ul><li>Profitability Control </li></ul><ul><li>Strategic Control </li></ul>miralynnserrano.blogspot.com
  121. 121. 6. What are the different types of marketing control? <ul><li>Cost Control, Profitability Control, Efficiency Control & Strategic Control </li></ul><ul><li>Annual Plan Control, Sustainability Control, Efficiency Control & Strategic Control </li></ul><ul><li>Bi-annual Plan Control, Profitability Control, Efficiency Control & Strategic Control </li></ul><ul><li>Semi-annual Plan Control, Profitability Control, Efficiency Control & Tactical Control </li></ul><ul><li>Annual Plan Control, Profitability Control, Efficiency Control & Strategic Control </li></ul>miralynnserrano.blogspot.com
  122. 122. Different Types of MARKETING CONTROL miralynnserrano.blogspot.com
  123. 123. Different Types of MARKETING CONTROL miralynnserrano.blogspot.com To examine whether the PLANNED RESULTS are being achieved
  124. 124. Different Types of MARKETING CONTROL miralynnserrano.blogspot.com To examine where the company is making and losing MONEY
  125. 125. Different Types of MARKETING CONTROL miralynnserrano.blogspot.com To evaluate and improve the spending efficiency and impact of marketing EXPENDITURES
  126. 126. Different Types of MARKETING CONTROL miralynnserrano.blogspot.com To examine whether the Company is pursuing its best OPPORTUNITIES
  127. 127. 6. What are the different types of marketing control? <ul><li>Cost Control, Profitability Control, Efficiency Control & Strategic Control </li></ul><ul><li>Annual Plan Control, Sustainability Control, Efficiency Control & Strategic Control </li></ul><ul><li>Bi-annual Plan Control, Profitability Control, Efficiency Control & Strategic Control </li></ul><ul><li>Semi-annual Plan Control, Profitability Control, Efficiency Control & Tactical Control </li></ul><ul><li>Annual Plan Control, Profitability Control, Efficiency Control & Strategic Control </li></ul>miralynnserrano.blogspot.com

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