13. Processing the visual image
Feature detection
Separate neural systems exist for processing information about specific aspects of the visual world
Integration
44. Motion Perception
Apparent moving: perception that a stationary object is moving -
different areas of the retina are quickly stimulated, leading us to
interpret motion
movement of an object across the retina (vs. stable background)
image on the retina expands in size
48. Which of the two red lines is shorter?
Müller-Lyer illusion
49. Müller-Lyer illusion
One explanation:
eye movements are greater when the arrow tips point inward, making us perceive the
line as longer than it is when the arrow tips face outward
50. Müller-Lyer illusion
Another explanation:
we unconsciously attribute particular significance to each of the lines
relatively more distant inside
corner
relatively more close outside
corner
These lines provide cues
for depth
82. When looking directly at a ring, our brains notice the motion of the spots anticlockwise.
When looking at a ring in the peripheral vision, our brains notice motion of stripes clockwise
116. Subliminal perception
(priming)
• Perception of messages about which we have no
awareness
• Stimulus is not intense enough for you to report having
experienced it
• Can influence behavior in subtle ways
• Little evidence that it can lead to major changes in
attitudes or behavior