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Control the Message


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What makes up a person's digital identity? Why should students control the information available about them online? What are the most popular social media outlets?

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Control the Message

  1. 1. Control the Message
  2. 2. Source: Munster, G. (2014) Taking Stock With Teens: Collaborative Consumer Insights Project. Piper Jaffray.
  3. 3. Source: instagram-snapchat-most-popular-social-network/373043/
  4. 4. Why Control the Message? • Potential Employers will search you • Friends (& non-friends) will search you • Your Competition will search you • Potential Boyfriend/Girlfriend will search you © Angela Housand, 2013
  5. 5. Digital Identity
  6. 6. Volume The amount of information there is about you on the internet
  7. 7. Relevancy The usefulness of the information that exists about you and how consistent that information is with you you say you are and what you claim to value
  8. 8. Purity The amount of information that comes up in an Internet search that is about you and not someone with a similar name or similar interests
  9. 9. Diversity The mixture of information found when you are searched online: • Do you have a website? • Are you found in real time content? • Are there images and video of you?