You have to choose solution. In order to do that in an orderly way you need clear priorities.The difference beteweensucessful and unsucessful projects are clear priorities
THE PRODUCT OWNERS DILLEMA & HOW TO SOLVE IT
The Product Owner:s Dilemma1. How to PRIORITIZE all requirements and suggestions from the different stakeholders on one hand and how to react on the teams suggestions for priorities at the other hand2. How to be able to give the team the right description of the requirements, so that the DESIGN meets the intentions and how to react to the presented results?
How do you solve it? Who shall we please to get there?
The solution : UX designer 1. Priorities Grounded in the Effect Map and with good understanding of Usage Goals 2. Design skills Design before build Answering detail questions in build Evaluating design suggestions
Effect Management (Effektstyrning ®)= Ensure that the solution createsexpected business values (EBV) 1. Describe the EBV 2. Design for use 3. Measure sucess and adapt
Ensure that the solution createsexpected business values (EBV) 1. Describe the EBV Effect Goals Usage Goals 2. Design for use (koncept -> detail=sprints) Based on target groups needs + priorities Qualities that meets Usage Goals 3. Measure sucess and adapt (sprint + maintenance) Usage testing Log analysis
3. Measure sucess and adapt A/B or Multivariate testing Weblogs for KPI:s
Quick tips – a summary 1. UX designer is the PO´s right hand 2. UX designer can make decisions for the PO in the team 3. UX design spec is requirements 4. DoD must contain a GO from the UX designer 5. UX design takes time! The design must be well gruounded before the story appears in current sprint. Grooming is the answer.