A quick summary of how to suceed in Agile project by ensuring that the requirements also comprize UX design

1. THE PRODUCT OWNERS DILLEMA
& HOW TO SOLVE IT

2. The Product Owner:s Dilemma
1. How to PRIORITIZE all requirements
and suggestions from the different
stakeholders on one hand and how to
react on the teams suggestions for
priorities at the other hand
2. How to be able to give the team the right
description of the requirements, so that
the DESIGN meets the intentions and
how to react to the presented results?

3. Bad design
Good design

4. #1 consumer is king

5. #2 choices everywere

6. #3 design matters
3 miljon dollar button

7. How do you solve it?
Who shall we please to get there?

8. The solution : UX designer
1. Priorities
Grounded in the Effect Map and with good
understanding of Usage Goals
2. Design skills
Design before build
Answering detail questions in build
Evaluating design suggestions

9. Effect Management (Effektstyrning ®)
= Ensure that the solution creates
expected business values (EBV)
1. Describe the EBV
2. Design for use
3. Measure sucess and adapt

10. Ensure that the solution creates
expected business values (EBV)
1. Describe the EBV
Effect Goals
Usage Goals
2. Design for use (koncept -> detail=sprints)
Based on target groups needs + priorities
Qualities that meets Usage Goals
3. Measure sucess and adapt (sprint + maintenance)
Usage testing
Log analysis

12. 1. Describe the EBV

13. 2. Design for use

14. 3. Measure sucess and adapt
A/B or
Multivariate
testing
Weblogs
for KPI:s

16. Quick tips – a summary
1. UX designer is the PO´s right hand
2. UX designer can make decisions for the PO
in the team
3. UX design spec is requirements
4. DoD must contain a GO from the UX designer
5. UX design takes time! The design must be
well gruounded before the story appears in
current sprint. Grooming is the answer.

17. • Strategic design
• 10yrs, 4offices, +70
• Industry: Volvo, IKEA, SKF, SAAB, TetraPak
Public sector : Kgl Biblioteket, Systembolaget
Private Sector: Hemnet, Reseguiden