The document discusses the evolution of advertising for various brands over the past 70 years, highlighting changes in presentation and focus in their advertising strategies. It notes that today's ads prioritize central objects, emotions, and visual appeal over detailed explanations, with many brands emphasizing the atmosphere or lifestyle associated with their products. Additionally, it provides information about the marketing agency's accreditation and services offered in various sectors.

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The evolution of advertising …
in pictures

2. • Brands among TOP 50 (according
to Forbes’ ranking)
• Focus on brands more than 70
years old
• Comparaison of same product
line when possible
• The ad selection is based on
order of appearance
Methodology

3. Coca-Cola
TODAY: The bottle has become the central object of attention in the ad.

4. Louis Vuitton
Today : Everything is suggested rather than explained

5. BMW
Today : the car has changed but the layout hasn’t.

6. Mercedes-Benz
Today : A massive and powerful image has replaced a leaflet-like ad.

7. Gillette
Today : Beckham has replace Kojak but the Man is still central to the ad.

8. Pepsi
Today : The product has gained in size and centrality, but the star is still
the woman

9. Nestlé
Today : No more blabla. The color identity is the central piece of the
advertising message.

10. L’Oréal
Today : except the b&w colors, the message hasn’t evolved much in its
form. Still short and the woman is the star rather than the product.

11. Audi
Today : Emotions and visual power have replaced technical explanations.

12. Ford
Today : Everything is suggested rather than explained

13. Danone
Today : Like in the past , the product is king. The message conveyed
today is more subtle and words have disappeared

14. Hermes
Today : No more words. The specialties of the house Hermes are not
mentioned anymore. It’s the Hermes universe which is evoked.

15. Pampers
Today : The ads are still functional and texts is there to reassure on the
actual “performances” of the product. The baby is nowadays the star.

16. • Marketing agency accredited by
Belgium’s federal authorities
• 50% B2B / 50% B2C
• 80% SME / 20% Large corporations
• Expertise :
– Satisfaction & Loyalty
– Market research and marketing
strategy
– Profitability analysis
• Sectors served : Hospitality, Logistics,
Retail, Fashion, IT
IntoTheMinds