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The New Rules of Google Dominance - Part 1

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The document summarizes a presentation about Google's dominance and the new rules of search engine optimization (SEO). It discusses how Google now focuses on content quality, design, trustworthiness and speed over traditional SEO techniques. It also notes that search traffic to publishers has dropped by over 30% in the last eight months. Additional topics covered include how users engage with mobile/tablet devices, influencing influencers, brand protection, engagement mistakes to avoid, and how SEO may evolve with schema.org metadata standards.

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@simonheseltineSouth Beach, May May 16th 2013 The new rules of Google Dominance Presented By:
@simonheseltineSouth Beach, May Simon Heseltine Director of Audience Development Twitter: @simonheseltine May 16th 2013 The new rules of Google Dominance Presented By:
3 @simonheseltineSouth Beach, May Google killed SEO? SEO
@simonheseltineSouth Beach, May Google killed SEO?
@simonheseltineSouth Beach, May Google killed SEO? • Looks at content quality • Design • Trustworthiness • Speed • Depth of content • Historically has run on top of the algorithm
@simonheseltineSouth Beach, May Google killed SEO? • Looks at site link profiles • Looks for quality of links • Looks at diversity of link anchor text
@simonheseltineSouth Beach, May Google killed SEO?
@simonheseltineSouth Beach, May Has User Behavior Changed? Search traffic to publishers has taken a dive in the last eight months, with traffic from Google dropping more than 30% from August 2012 through March 2013, according to research done by BuzzFeed. While Google makes up the bulk of search traffic to publishers, traffic from all search engines has dropped by 20% in the same period.
9 @simonheseltineSouth Beach, May SEOs Circa 2013?
@simonheseltineSouth Beach, May Over to Andy
@simonheseltineSouth Beach, May Back to Simon
@simonheseltineSouth Beach, May “To be trusted is a greater compliment than being loved.”  George MacDonald “To be trusted is a greater compliment than being loved.”  George MacDonald Google+ and SEO
@simonheseltineSouth Beach, May Google+ and SEO
@simonheseltineSouth Beach, May Google+ and SEO
@simonheseltineSouth Beach, May Google+ and SEO
@simonheseltineSouth Beach, May Google+ and SEO
@simonheseltineSouth Beach, May Google+ and SEO
@simonheseltineSouth Beach, May Google+ and SEO
@simonheseltineSouth Beach, May Source: AOL survey of Tablet owning Engadget Readers Engaging with consumers –Tablets 89% say tablets are the perfect TV viewing companion Sometimes tablets enhance TV viewing Sometimes tablets replace TV viewing 63% say they often use their tablets as a replacement for TV
@simonheseltineSouth Beach, May Engaging with consumers – Mobile / tablets / comments 51% Tablets as TV companions Search for info related to the TV show they are watching 38% Research products or services they saw in a commercial on TV 33% Read what others are saying who are watching the same TV show
@simonheseltineSouth Beach, May Engaging with consumers – Mobile 68% OF MINUTES ARE IN HOME Source: Arbitron Mobile Trends Panel™ service
@simonheseltineSouth Beach, May Engaging with Influencers
@simonheseltineSouth Beach, May Engaging with Influencers
@simonheseltineSouth Beach, May Engaging with Influencers
@simonheseltineSouth Beach, May Engaging with Influencers
26 @simonheseltineSouth Beach, May Protecting your Brand
@simonheseltineSouth Beach, May Protecting your Brand
@simonheseltineSouth Beach, May Protecting your Brand
@simonheseltineSouth Beach, May Protecting your Brand
@simonheseltineSouth Beach, May Protecting your Brand 71% of consumers have ended their relationship with a company due to poor customer service http://blog.kissmetrics.com/retaining-customers/
@simonheseltineSouth Beach, May Engagement mistakes
@simonheseltineSouth Beach, May Engagement mistakes
@simonheseltineSouth Beach, May Engagement mistakes - Hashjacking
@simonheseltineSouth Beach, May Engagement mistakes - Hashjacking
@simonheseltineSouth Beach, May Engagement mistakes - Hashjacking
@simonheseltineSouth Beach, May Engagement Done Right
@simonheseltineSouth Beach, May What Andy said Listen Build Relationships Understand your Audience Be Consistent Engage Use Common Sense
@simonheseltineSouth Beach, May The future of Google and SEO
@simonheseltineSouth Beach, May The future of Google and SEO http://schema.org/
@simonheseltineSouth Beach, May The future of Google and SEO http://schema.org/
@simonheseltineSouth Beach, May The future of Google and SEO Authors
@simonheseltineSouth Beach, May “All the world is made of faith, and trust, and pixie dust.”  J.M. Barrie  Peter Pan The new rules of Google Dominance “All the world is made of faith, and trust, and pixie dust.”  J.M. Barrie  Peter Pan
@simonheseltineSouth Beach, May Simon Heseltine Director of Audience Development Twitter: @simonheseltine May 16th 2013 The new rules of Google Dominance Presented By: Andy Beal CEO, Trackur Twitter: @andybeal

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