The New Rules of Google Dominance - Part 1
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The New Rules of Google Dominance - Part 1

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Interactivity Digital presentation by Simon Heseltine

Interactivity Digital presentation by Simon Heseltine

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The New Rules of Google Dominance - Part 1 The New Rules of Google Dominance - Part 1 Presentation Transcript

  • @simonheseltineSouth Beach, MayMay 16th 2013The new rules of GoogleDominancePresented By:
  • @simonheseltineSouth Beach, MaySimon HeseltineDirector of AudienceDevelopmentTwitter: @simonheseltineMay 16th 2013The new rules of GoogleDominancePresented By:
  • 3@simonheseltineSouth Beach, MayGoogle killed SEO?SEO
  • @simonheseltineSouth Beach, MayGoogle killed SEO?
  • @simonheseltineSouth Beach, MayGoogle killed SEO?• Looks at content quality• Design• Trustworthiness• Speed• Depth of content• Historically has run on top of thealgorithm
  • @simonheseltineSouth Beach, MayGoogle killed SEO?• Looks at site link profiles• Looks for quality of links• Looks at diversity of link anchor text
  • @simonheseltineSouth Beach, MayGoogle killed SEO?
  • @simonheseltineSouth Beach, MayHas User Behavior Changed?Search traffic to publishers hastaken a dive in the last eightmonths, with traffic fromGoogle dropping more than30% from August 2012through March 2013,according to research done byBuzzFeed. While Googlemakes up the bulk of searchtraffic to publishers, traffic fromall search engines hasdropped by 20% in the sameperiod.
  • 9@simonheseltineSouth Beach, MaySEOs Circa 2013?
  • @simonheseltineSouth Beach, MayOver to Andy
  • @simonheseltineSouth Beach, MayBack to Simon
  • @simonheseltineSouth Beach, May“To be trusted isa greatercompliment thanbeing loved.” George MacDonald“To be trusted isa greatercompliment thanbeing loved.” George MacDonaldGoogle+ and SEO
  • @simonheseltineSouth Beach, MayGoogle+ and SEO
  • @simonheseltineSouth Beach, MayGoogle+ and SEO
  • @simonheseltineSouth Beach, MayGoogle+ and SEO
  • @simonheseltineSouth Beach, MayGoogle+ and SEO
  • @simonheseltineSouth Beach, MayGoogle+ and SEO
  • @simonheseltineSouth Beach, MayGoogle+ and SEO
  • @simonheseltineSouth Beach, MaySource: AOL survey of Tablet owning Engadget ReadersEngaging with consumers –Tablets89% say tablets are theperfect TV viewingcompanionSometimes tabletsenhance TV viewingSometimes tabletsreplace TV viewing63% say they oftenuse their tablets as areplacement for TV
  • @simonheseltineSouth Beach, MayEngaging with consumers – Mobile / tablets /comments51%Tabletsas TVcompanionsSearch for info related tothe TV show they arewatching38%Research products orservices they saw in acommercial on TV33%Read what othersare saying whoare watching thesame TV show
  • @simonheseltineSouth Beach, MayEngaging with consumers – Mobile68% OF MINUTES ARE IN HOMESource: Arbitron Mobile Trends Panel™ service
  • @simonheseltineSouth Beach, MayEngaging with Influencers
  • @simonheseltineSouth Beach, MayEngaging with Influencers
  • @simonheseltineSouth Beach, MayEngaging with Influencers
  • @simonheseltineSouth Beach, MayEngaging with Influencers
  • 26@simonheseltineSouth Beach, MayProtecting your Brand
  • @simonheseltineSouth Beach, MayProtecting your Brand
  • @simonheseltineSouth Beach, MayProtecting your Brand
  • @simonheseltineSouth Beach, MayProtecting your Brand
  • @simonheseltineSouth Beach, MayProtecting your Brand71% of consumers haveended their relationshipwith a company due to poorcustomer servicehttp://blog.kissmetrics.com/retaining-customers/
  • @simonheseltineSouth Beach, MayEngagement mistakes
  • @simonheseltineSouth Beach, MayEngagement mistakes
  • @simonheseltineSouth Beach, MayEngagement mistakes - Hashjacking
  • @simonheseltineSouth Beach, MayEngagement mistakes - Hashjacking
  • @simonheseltineSouth Beach, MayEngagement mistakes - Hashjacking
  • @simonheseltineSouth Beach, MayEngagement Done Right
  • @simonheseltineSouth Beach, MayWhat Andy saidListenBuild RelationshipsUnderstand your AudienceBe ConsistentEngageUse CommonSense
  • @simonheseltineSouth Beach, MayThe future of Google and SEO
  • @simonheseltineSouth Beach, MayThe future of Google and SEOhttp://schema.org/
  • @simonheseltineSouth Beach, MayThe future of Google and SEOhttp://schema.org/
  • @simonheseltineSouth Beach, MayThe future of Google and SEOAuthors
  • @simonheseltineSouth Beach, May“All the world ismade of faith, andtrust, and pixiedust.” J.M. Barrie Peter PanThe new rules of Google Dominance“All the world ismade of faith, andtrust, and pixiedust.” J.M. Barrie Peter Pan
  • @simonheseltineSouth Beach, MaySimon HeseltineDirector of AudienceDevelopmentTwitter:@simonheseltineMay 16th 2013The new rules of GoogleDominancePresented By:Andy BealCEO, TrackurTwitter: @andybeal