Integrate and Glazier Foods came together at the Greater Houston Restaurant Association to discuss the benefits and specific tactics for social media and reputation management for restaurants.

1. EVENT PROMOTION &
REPUTATION
MANAGEMENT
Greater Houston Restaurant Association
November 17, 2014

2. Hi, I’m Allie!
@alliedanziger

3. Hi, I’m Lisa!

4. This nerdy guy…
changed the game, forever.

6. So, where
does that
leave
business
owners?
What do
we do
now?

7. STEP ONE…
who is the audience?

8. Male or Female

9. Age
65+
45%
50-64
60%
30-49
79%
18-29
84%

10. Facebook

11. Twitter

12. Instagram

13. Pinterest

14. STEP TWO…
what are the digital trends
of this audience?

15. Demand “Hyper-Transparency”

16. Lightening Speed Response

17. Dialogue is Key

18. Everyone is a member of the media

19. 47% of millenials text and tweet
while they eat

20. Angry customers want expect to be heard

21. 46% look up location and menu on phone

22. 21% use mobile coupons from social media

23. STEP THREE…
understanding the
platforms

24. Social Media is NOT broadcasting...
it's engagement.

25. FACEBOOK

26. FACEBOOK: How to Post

27. FACEBOOK: Algorithm
I + P + C + T + R
Interest
Post
Creator
Type
Recency

28. FACEBOOK:
Like vs. Comment vs. Share

29. FACEBOOK: Shared

30. FACEBOOK: Changed again!

31. TWITTER

32. TWITTER: # of Characters
120-130 characters

33. TWITTER: Links
Links 25% of the way through

34. TWITTER: Words

35. TWITTER: High Res Images

36. TWITTER: Tools

37. TWITTER: Vine Videos

38. INSTAGRAM

39. INSTAGRAM: #allaboutangles

40. INSTAGRAM: #tellastory

41. INSTAGRAM: #backgroundcheck

42. INSTAGRAM: #lightiseverything

43. INSTAGRAM: #becreative

44. INSTAGRAM: #usefilters

45. PINTERST

46. PINTEREST: Recipes

47. PINTEREST: Mapping

48. PINTEREST: Showcase Interior

49. PINTEREST: Kitchen Videos

50. PINTEREST: Brand Inspiration

51. YELP

52. YELP: Create a policy
Alerted
as
soon
as
the
review
is
posted
Screen
to
see
if
worthy
of
reply
If
3-­‐0
stars,
loop
manager
into
discussion
and
recommend
plan
of
ac=on
Reply
(privately)
and
ask
for
addi=onal
contact
informa=on
Manager
to
reach
out
directly
via
phone
or
email
Bring
into
restaurant
on
the
house
or
reimburse
for
meal

53. YELP: Respond quickly

54. YELP: Respond quickly

55. STEP FOUR…
taking the plunge!

59. January 1: Bloody Mary Day
January 1: Apple Gifting Day
January 2: National Cream Puff Day
January 3: Chocolate Covered Cherry Day
January 4: National Spaghetti Day
January 5: National Whipped Cream Day
January 6: Bean Day
January 6: Epiphany
January 6: National Shortbread Day
January 7: National Tempura Day
January 8: English Toffee Day
January 9: National Apricot Day
January 10: Bittersweet Chocolate Day
January 11: Milk Day
January 11: Hot Toddy Day
January 12: Curried Chicken Day
January 13: National Peach Melba Day
January 14: National Hot Pastrami
Sandwich Day
January 15: Strawberry Ice Cream Day
January 16: National Fig Newton Day
January 16: International Hot &
Spicy Food Day
January 17: Hot Buttered Rum Day
January 18: Peking Duck Day
January 19: National Popcorn Day
January 20: National Buttercrunch Day
January 20: National Cheese Lover’s Day
January 20: National Granola Bar Day
January 20: National Coffee Break Day
January 21: New England Clam Chowder Day
January 22: National Blonde Brownie Day
January 23: National Pie Day
January 24: National Peanut Butter Day
January 25: National Irish Coffee Day
January 25: Burns Night
January 26: National Pistachio Day
January 27: Chocolate Cake Day
January 28: Blueberry Pancake Day
January 29: National Corn Chip Day
January 30: National Croissant Day
January 31: Brandy Alexander Day

60. STEP FIVE…
Building Relationships &
Growing Sales

61. Three
types
of
events:
Ø Internal
Events
Ø External
Events
Ø Customer
Special
Events

62. Internal Events
• Grand Openings
• Soft and Regular
• New Item Launch/LTO
• Anniversary
• Restaurant
• Specialty Dish
• Loyalty Clubs

63. External Events
• Chamber of Commerce
• Community Involvement
• Spirit Nights
• 5k Runs/Walks
• Restaurant Week

64. Customer Special Events
• “Closed Door”
• Party room
• Do you advertise this?
• Catering Events
• Holidays only

65. Should my restaurant
really being doing events?
YES
Okay, so where do I start?

66. Event Planning
1. Evaluate what you can successfully execute
2. Pick 1-2 events to start
3. Create a detailed plan
a. Timelines
b. Accountability
c. Goals
d. Social Media plan and goals

67. Questions?

68. Thanks for your time!
Stay in touch!!
allie@integrateagency.com
lisa.geagan@glazierfoods.com