Ivey Lecture Global Strategy Short

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A lecture given to an MBA class on global strategy and innovation.

A lecture given to an MBA class on global strategy and innovation.

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  • 1. A lecture at the Ivey School of Business Dec 09 GLOBAL STRATEGY 
 AND INNOVATION Idris Mootee CEO idea couture inc.
  • 2. LOOK AROUND US TODAY ©
Confiden)al
and
Proprietary
2009
Idea
Couture
Inc.

  • 3. THE YEAR WHEN EVERYTHING FAILS ©
Confiden)al
and
Proprietary
2009
Idea
Couture
Inc.

  • 4. THE YEAR OF GLOBAL HYPER CONNECTIVITY ©
Confiden)al
and
Proprietary
2009
Idea
Couture
Inc.

  • 5. THE YEAR WHEN INDUSTRIES CONVERGE ©
Confiden)al
and
Proprietary
2009
Idea
Couture
Inc.

  • 6. THE YEAR WHEN DEMAND WINS OVER SUPPLY ©
Confiden)al
and
Proprietary
2009
Idea
Couture
Inc.

  • 7. THE YEAR WHEN EVERY GLOBAL INDUSTRY WILL SOON BE RESTRUCTURED ©
Confiden)al
and
Proprietary
2009
Idea
Couture
Inc.

  • 8. WHERE DO WE GO NEXT?
  • 9. Strategic Insights Radical Innovation Current Emerging Future Businesses Businesses Businesses Innovation within our Evolutionary core businesses Innovation Strategic Foresights New Global ©
Confiden)al
and
Proprietary
2009
Idea
Couture
Inc.

  • 10. WHERE DO WE FIND GROWTH? ©
Confiden)al
and
Proprietary
2009
Idea
Couture
Inc.

  • 11. WHY GLOBAL? ©
Confiden)al
and
Proprietary
2009
Idea
Couture
Inc.

  • 12. 80% OF THE WORLD'S POPULATION AND 40% OF THE WORLD'S ECONOMY CONSTITUTES JUST 10% OF REVENUES FOR S&P 500 COMPANIES.
 (ADJUSTING FOR PURCHASING POWER PARITY) ©
Confiden)al
and
Proprietary
2009
Idea
Couture
Inc.

  • 13. Demographics Matter: Key Markets in 2008 Population GDP per Capita Real GDP Growth GDP ($Billions) (Millions) ($) (%) China 4,326 1,328 3,258 9.0 India 1,223 1,186 1,031 6.0 Brazil 1,574 195 8,062 5.1 Mexico 1,086 106 10,203 1.4 Russia 1,677 142 11,826 5.6 Turkey 726 76 9,575 1.1 U.S. 14,265 305 46,713 0.4 Future U.S. Trade Patterns Will Be Influenced By Trade Partner Growth Capacity
  • 14. ONLY 2 COUNTRIES IN THE WORLD WHERE ALL 3 ELEMENTS (MEGA MARKETS, LOW COST PLATFORMS, CONSUMER OPENNESS AND LAUNCH OF NEW GLOBAL COMPETITORS) ARE EMERGING AT SUCH A SPEED. ©
Confiden)al
and
Proprietary
2009
Idea
Couture
Inc.

  • 15. MY PARENTS USED TO SAY “CLEAN YOUR PLATES BECAUSE THERE ARE MANY CHILDREN IN CHINA WHO ARE STARVING” ©
Confiden)al
and
Proprietary
2009
Idea
Couture
Inc.

  • 16. I AM NOW TELLING MY KIDS “STUDY HARD BECAUSE MANY PEOPLE IN CHINA AND INDIA ARE STARVING FOR YOUR JOBS” ©
Confiden)al
and
Proprietary
2009
Idea
Couture
Inc.

  • 17. INNOVATION MEANS DIFFERENT THINGS IN EMERGING MARKETS 18
 ©
Confiden)al
and
Proprietary
2009
Idea
Couture
Inc.

  • 18. ACQUISITIONS ARE COMPLICATED. THE HUIYUAN PURCHASE WOULD HAVE BEEN COKE'S LARGEST EVER FOREIGN ACQUISITION ©
Confiden)al
and
Proprietary
2009
Idea
Couture
Inc.

  • 19. WINNING IN EMERGING MARKETS ISN'T JUST ABOUT MAKING CHEAPER PRODUCTS. IT'S ABOUT CONSIDERING BROADER BUSINESS MODEL LEVERS ©
Confiden)al
and
Proprietary
2009
Idea
Couture
Inc.

  • 20. GOING GLOBAL AND GOING GLOBAL SUCCESSFULLY IS NOT THE SAME THING ©
Confiden)al
and
Proprietary
2009
Idea
Couture
Inc.

  • 21. HOW TO COMBINE DEEP MARKET UNDERSTANDING WITH INNOVATIVE APPROACHES TO CREATE, DELIVER, AND CAPTURE VALUE? ©
Confiden)al
and
Proprietary
2009
Idea
Couture
Inc.

  • 22. INNOVATION REQUIRE SCANNING FOR WEAK SIGNALS
 ©
Confiden)al
and
Proprietary
2009
Idea
Couture
Inc.

  • 23. GLOBALIZATION REQUIRES US TO REINVENT EVERYTHING - TO THINK OF OURSELVES AS COMPARED TO OTHERS - NICOLAS SARKOZY
  • 24. THINK GLOBAL ACT LOCAL THINK LOCAL ACT GLOBAL ©
Confiden)al
and
Proprietary
2009
Idea
Couture
Inc.

  • 25. Global Integration Local Responsiveness - firms coordinate their - firms try to meet the value-chain activities specific needs of local globally to maximize customers as well as economics of scale and adapt to the local scope. competitive environment Global Citizenship -firms that operate in a global market to make profits entails a responsibility of being engaged in society ©
Confiden)al
and
Proprietary
2009
Idea
Couture
Inc.
 26

  • 26. Recognizing when a company's competitive advantage can be leveraged more effectively Determining the extent GLOBAL Evaluating which to which the company STRATEGY strategic activities to should be (globally) own and which to diversified in its execute through businesses and STRATEGIC alliances or outsourcing markets INNOVATION Deciding how the organization design and incentive system can best support the global strategy ©
Confiden)al
and
Proprietary
2009
Idea
Couture
Inc.

  • 27. Social Innovation Service Experience Business Innovation Innovation Model Innovation Product Innovation ©
Confiden)al
and
Proprietary
2009
Idea
Couture
Inc.

  • 28. LOW LOCAL RESPONSIVENESS HIGH HIGH COKE P&G NOKIA
 IBM
 DISNEY GE SONY LVMH APPLE INTEGRATION SAM SUNG UNILEVER NINTENDO PHILIPS KRAFT CITIBANK LOW ©
Confiden)al
and
Proprietary
2009
Idea
Couture
Inc.

  • 29. THANK YOU WWW.IDEACOUTURE.COM
 WWW.MOOTEE.TYPEPAD.COM
 ©
Confiden)al
and
Proprietary
2009
Idea
Couture
Inc.