Be the first to like this
In the digital world, it has long been said that ‘Content is King’
The debate then moved onto whether ‘Control of Distribution’ was more important…
The reality is that value propositions in the Digital arena are more complex than just ‘Content or Distribution’
To help guide the way, KPMG has created a checklist of 20 ways – “the 20Cs” in which a company might provide value through a digital model.
This we have called the Digital Convergence Equalizer.