18. 1. Is the tagline “sense and simplicity” bears
with it, ‘A good strategy’ or ‘A risk’ ?
2. Is Philips ready to compete with Japanese
electronics companies ? If not , then how
should it strategize ?
19.
20. Summary of PHILIPS : A Case Study
•Target market and positioning
•Sectors in which they serve
•Branding trend
•Wide range of products
•Competitor analysis
•PODs and POPs
•Perceptual map & Brand positioning bull’s eye
•The slogan “Sense and Simplicity”
•Print &TV ads
Credits- Google Images , Flickr.com ,Wikipedia , www.usa.philips.com
21. DISCLAIMER
Created by Ronak Pani , NIT Raipur ,
During a Marketing Internship by
Prof. Sameer Mathur , IIM Lucknow.