The Fragile Client Relationship<br />Moderator: Neil Perry<br />
Neil A. Perry<br />
Marketer Only Meetings<br />
Brand Feedback	<br />Consistent Agency / Vendor Themes<br />Looking for Strategic Thinking<br />Want Collaboration<br />Fi...
Expressed Concerns / Needs<br />Integration / Elimination of Silos<br />Managing the Increased Needs from Channel Growth<b...
Brands & Marketers<br />Generally Satisfied with Agencies / Vendors<br />Want Thought Leadership<br />Increasingly Seeking...
My Agency Rocks<br />
My Agency Rocks<br />Gets My Brand<br />Clear POV<br />Strategic Partners<br />Challenge Each Other<br />Integrated<br />I...
Ideal Partnerships<br />
Ideal Partnerships<br />Best Solutions Through Working Together<br />Honesty<br />Nimble<br />Financially Fair<br />Collab...
First Questions<br />What are the barriers to developing effective partnerships with clients, or vendors?<br />What have y...
Services, Attributes & Skills<br />
Services, Attributes & Skills<br />New Ideas / Best Ideas<br />Stake a Course<br />Walk In Our Shoes<br />Tool Selection a...
Questions<br />What skills or attributes will you need to develop to succeed in today’s marketing environment?<br />What /...
Perceived Weaknesses<br />
Perceived Weaknesses<br />“In a Rut”<br />“Test the Waters”<br />Fatigued, Too Comfortable<br />Loss of Drive<br />Tech Sa...
Questions<br />What are the perceived, or real weaknesses in your organization that gets in the way of your client relatio...
Recap<br />Agencies Do Rock!<br />The Critical Importance of Partnering<br />Enhanced Skills and Attributes to Meet Future...
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The Fragile Client Relationship

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The Fragile Client Relationship

  1. 1. The Fragile Client Relationship<br />Moderator: Neil Perry<br />
  2. 2. Neil A. Perry<br />
  3. 3. Marketer Only Meetings<br />
  4. 4. Brand Feedback <br />Consistent Agency / Vendor Themes<br />Looking for Strategic Thinking<br />Want Collaboration<br />Financial Concerns and Must See Clear ROI<br />Want New Thinking; Fresh Ideas<br />
  5. 5. Expressed Concerns / Needs<br />Integration / Elimination of Silos<br />Managing the Increased Needs from Channel Growth<br />Senior, Stable Agency Leadership<br />Best Pricing<br />
  6. 6. Brands & Marketers<br />Generally Satisfied with Agencies / Vendors<br />Want Thought Leadership<br />Increasingly Seeking “The Next Big Idea”<br />Shiny New Objects<br />Time Compressed / Overwhelmed Internal Staff<br />
  7. 7. My Agency Rocks<br />
  8. 8. My Agency Rocks<br />Gets My Brand<br />Clear POV<br />Strategic Partners<br />Challenge Each Other<br />Integrated<br />Idea Generation<br />
  9. 9. Ideal Partnerships<br />
  10. 10. Ideal Partnerships<br />Best Solutions Through Working Together<br />Honesty<br />Nimble<br />Financially Fair<br />Collaborating Partner<br />
  11. 11. First Questions<br />What are the barriers to developing effective partnerships with clients, or vendors?<br />What have you done to overcome these barriers, and create a Collaborative Partnership?<br />
  12. 12. Services, Attributes & Skills<br />
  13. 13. Services, Attributes & Skills<br />New Ideas / Best Ideas<br />Stake a Course<br />Walk In Our Shoes<br />Tool Selection and Matches<br />Technical Innovators<br />“Smart Creative”<br />Thought Leadership<br />
  14. 14. Questions<br />What skills or attributes will you need to develop to succeed in today’s marketing environment?<br />What / How can you make those changes happen?<br />
  15. 15. Perceived Weaknesses<br />
  16. 16. Perceived Weaknesses<br />“In a Rut”<br />“Test the Waters”<br />Fatigued, Too Comfortable<br />Loss of Drive<br />Tech Savvy<br />Disconnected<br />ROI / Results<br />
  17. 17. Questions<br />What are the perceived, or real weaknesses in your organization that gets in the way of your client relationship?<br />What can or are you doing to shore up those weaknesses and improve your partnership?<br />
  18. 18. Recap<br />Agencies Do Rock!<br />The Critical Importance of Partnering<br />Enhanced Skills and Attributes to Meet Future Needs<br />Address and Correct Weaknesses<br />It is a Fragile Client Relationship<br />Let’s Redesign Ourselves!<br />

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