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Measurement Panel: "GRPs, KPIs, Oh My!"
- 1. Measurement Panel:
“GRPs, KPIs, Oh My!”
Cheryl Idell
EVP
Client Solutions
Nielsen
@cidell
Reggie Panaligan
Analytical Lead
Media & Entertainment
Google
@reggiepanaligan
Moderator: Julie Rieger
EVP, Media
& Marketing Planning
Fox Domestic Theatrical
@FOXBroadcasting
Ben Carlson
Co-Creator
President
Fizziology
@swevenben
- 2. “GRPs, KPIs, Oh My!”
Measurement Panel:
Ben Carlson
Co-Creator
President
Fizziology
@swevenben
- 4. “GRPs, KPIs, Oh My!”
Measurement Panel:
Cheryl Idell
EVP
Client Solutions
Nielsen
@cidell
- 6. “GRPs, KPIs, Oh My!”
Measurement Panel:
Reggie Panaligan
Analytical Lead
Media & Entertainment
Google
@reggiepanaligan