Ps095 - London College of Fashion
by Ian Jindal on Oct 23, 2009
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Presentation at the London College of Fashion's conference on "On-Line Retail for the small fashion business". ...
Presentation at the London College of Fashion's conference on "On-Line Retail for the small fashion business".
Looking at the future for internet retailing - not so much from the perspective of retailer 'push' to customers, but from the perspective of a savvy, sophisticated customer who's using mobile, data, augmented reality - in short every capability available to them at zero cost - in order to manage their interaction with brands and retailers.
The presentation builds on previous work (also available on Slideshare.net/ikj ) on epiphenomenology, mcommerce and the Obama-Preedy Pricing Principle.
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