1.
<ul><li>Social Shopping: Trends in eCommerce </li></ul><ul><li>Ubifrance/FrenchTrade Commission </li></ul><ul><li>London, December 2009 </li></ul><ul><li>www.ianjindal.com www.internetretailing.net </li></ul>

4.
More than Facebook (in a nice way)

5.
Twitter Twitter.com. 291st site in UK. 974% growth yoy. 4.5% of traffic goes to retailers... http://twitterfacts.blogspot.com/2009/01/twitter-traffic-according-to-hitwise.html

6.
Twitter

7.
Twitter

8.
Twitter

9.
Twitter

10.
<ul><li>Reviews becoming standard </li></ul><ul><li>User “stories”, not just ratings </li></ul><ul><li>78%: “customer recommendations are the most credible form of advertising” (Nielsen) </li></ul>Reviews

11.
<ul><li>Top style-setters become “Mavens” </li></ul><ul><li>Based on page views AND product clicks </li></ul><ul><li>Customers become sales-people </li></ul><ul><li>Social networks become retailers </li></ul>Co-shoppers as retailers (ThisNext) Social Shopping and “co-retailing” or C2C

12.
Mobile shopping

13.
Mobile shopping

14.
Shopping: present, yet elsewhere http://redlaser.com/

15.
Elswhere, yet present http://www.oasis-stores.com/

16.
Any sufficiently advanced technology is indistinguishable from magic

17.
Enabling epiphenomenology: device integration <ul><li>With us everywhere </li></ul><ul><li>Accesses data </li></ul><ul><li>Interlinking </li></ul><ul><li>Connected </li></ul><ul><li>Visualisation </li></ul><ul><li>Touch interface... </li></ul><ul><li>Location (GPS) </li></ul><ul><li>Direction (compass) </li></ul><ul><li>Image processing... </li></ul>

18.
Augmented Reality... Layar.eu - overlay ‘realtor’ data on street scenes

19.
Augmented Reality

20.
Augmented Reality - brands and interaction http://www.metroparisiphone.com/index_en.html

21.
Augmented Reality - “the outernet” - gaming and marking space http://www.junaio.com /

22.
Augmented Reality - “the outernet” - gaming and marking space http://www.junaio.com / <ul><li>Mobile device </li></ul><ul><li>Screen </li></ul><ul><li>GPS </li></ul><ul><li>Gameplay overlays </li></ul><ul><li>Personal scores </li></ul><ul><li>Network scores </li></ul><ul><li>Network-invoked events </li></ul><ul><li>‘ hearts’ and ‘kisses’ left for others... </li></ul><ul><li>Oh, and SMS </li></ul>

23.
Augmented Reality University of Washington, 2008: http://uwnews.org/article.asp?Search=contact+lens&articleid=39094 <ul><li>Easy to dismiss as hacked-up geekery... </li></ul><ul><li>But - contact lenses with LEDs being developed </li></ul><ul><li>Even without 3D AR, even coloured ‘confirmation lights’ could have impact. </li></ul>

24.
<ul><li>Nearly 2 years old </li></ul><ul><li>All components now exist and are free </li></ul><ul><li>Copyright Icon Nicholson - http://www.iconnicholson.com/nrf07/ </li></ul>Yesterday’s future looks more prescient

25.
Challenges - some provocations

26.
<ul><li>“ Concept Store” – taking control of the brand image, ambiance and merchandising </li></ul><ul><li>Training the customer </li></ul><ul><li>Vendor Relationship Management and live prototyping opportunities </li></ul><ul><li>Direct brand engagement - what about the retailer? What’s their value? </li></ul>What’s the point of a store?

27.
<ul><li>Nappies - should be a subscription product. Draw for supermarkets, but can’t be great for Pampers... </li></ul><ul><li>Razors - POS an “experience shave” or “info point” </li></ul><ul><li>Configuring a sofa: the resulting bar code is an augmented reality image of the sofa, with embedded voucher and tracking code </li></ul><ul><li>Service point - think “Collect+”: delivered, tested, accepted or returned... from 0700-2300 7 days a week </li></ul>What’s the point of a store?

28.
Obama-Preedy Pricing Principle <ul><li>“ It’s been a long time coming, but tonight, because of what we did </li></ul><ul><li>on this day, </li></ul><ul><li>2. in this election, </li></ul><ul><li>3. at this defining moment </li></ul><ul><li>Change has come to America” </li></ul><ul><li>President-Elect Obama, Victory Speech, November 2008 </li></ul><ul><li>http://news.bbc.co.uk/1/hi/world/americas/7434843.stm </li></ul>

29.
Obama-Preedy Pricing Principle <ul><li>“ It’s been a long time coming, but today, thanks to profit-algorithms and data, </li></ul><ul><li>on this day, </li></ul><ul><li>in this location, </li></ul><ul><li>for this defining product </li></ul><ul><li>for this individual customer </li></ul><ul><li>Fixed pricing has ended in retail” </li></ul>

30.
Obama-Preedy Pricing Principle <ul><li>Vouchers - expire when stock reaches 10 or fewer (eg buy it now) </li></ul><ul><li>Stacked discounts: sale, cashback, card-holder, end of sale, channel... Why? </li></ul><ul><li>According to availability </li></ul><ul><li>Proximity of alternatives (time and space) </li></ul><ul><li>Time limited: premium for first (eg 3GS), nephew’s birthday </li></ul><ul><li>Extent to which has shopped around </li></ul>

31.
Interaction, and monetising interaction

32.
Interaction and monetising interaction <ul><li>Unprecedented data, integration and access: challenges our notions of ‘shop’, brand and of activity: “time” is the new “place”. “Doing” is the new ‘brand’. </li></ul><ul><li>Use of the basics is free: now need retail ‘sparkle’, brand leadership, creativity - ie credible personality </li></ul><ul><li>For the sophisticated digital customer, it’s about getting it right - at this time, in every place, for this product! </li></ul>

33.
<ul><li>Social Shopping: Trends in eCommerce </li></ul><ul><li>Ubifrance/French Trade Commission </li></ul><ul><li>London, December 2009 </li></ul><ul><li>www.ianjindal.com www.internetretailing.net </li></ul>Thank you