Bata Shoes
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Bata (also known as Bata Shoe Organization) is a family-owned global footwear and fashion accessory manufacturer and retailer with acting headquarters located in Lausanne, Switzerland. Organized into three business units: Bata Europe, based in Italy; Bata Emerging Market (Asia, Pacific, Africa and La tin America), based in Singapore, and Bata Protective (worldwide B2B operations), based in the Netherlands, the organization has a retail presence of over 5200 retail stores in more than 70 countries and production facilities in 18 countries.
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Bata Shoes
- 2. Type Private company Industry Retail and Manufacturing Founded Zlín, Czech Republic (1894) Founder(s) Tomáš Baťa Headquarters Lausanne, Switzerland Area served Worldwide Products Footwear, Clothing and Fashio n accessory Owner(s) Bata Family Website www.bata.com Introduction Our success is built on our legacy of values and beliefs "Thomas G. Bata, Chairman and Grandson of Founder"
- 3. It has secured 27th rank in Brand Equity’s Most Trusted Brands 2012 moving up from last year’s rank at 35; while being the No. 1 footwear brand in India. India is the world's second largest producer of footwear after China. Accounting for some 14% of global annual footwear production of 14.52 billion pairs, India, however, is still driven largely by the unorganized sector. India's exports comprise about 115 million pairs – that's barely 5% of its total production; the rest being consumed domestically (Source: fMM&T). According to a study, the domestic footwear industry is expected to grow to Rs.38,500 (US$ 7 billion) crore by 2015 versus about Rs. 22,000 crore (US$ 4 billion) at present (Source: ASSOCHAM). Market
- 4. 1 MILLION CUSTOMERS PER DAY EMPLOYING OVER 30,000 PEOPLE MORE THAN 5,000 RETAIL STORES 27 PRODUCTION FACILITIES PRESENCE IN OVER 90 COUNTRIES
- 5. Achievements I. Bata India was awarded the Most Admired Large Format Multi-Brand Footwear Retailer of the Year award. I. Customer Loyalty award by Shoes & Accessories and the loyalty award for a wide product range and excellent customer service. I. Brand Equity, acknowledged Bata to be amongst the 50 Most Trusted Brands in a 2010 study. I. In its history the Bata has sold more than 14 billion pairs of shoes and was awarded the Guinness World Record as the "Largest Shoe Retailer and Manufacturer".
- 6. Logo
- 7. History Its first mass product, the “Batovky” The company was founded under the name A. Baťa in 1894 in Zlín Czech Republic by Tomáš Baťa. In 1914, with the outbreak of World War I, the company had a significant development due to military orders. 1931 Bata India Limited the Company was incorporated at Calcutta.
- 9. Promotion
- 10. Brand Value Bata has held a unique place in the hearts and minds of Indians for nearly 80 years. Excellent relationship with employees as well as the customers. Eg. Establishment of small towns such as Batanagar Bataganj in India, Batawa in Canada. Believe in serving people and not in profit making.
- 11. Brand Building Strategy Bata brands •Bata (Baťa in the Czech Republic) •Bata Comfit (Comfort Shoes) •Ambassador (Classic Men Shoes) •North Star (Urban Shoes) •Weinbrenner (Premium Outdoor Shoes) •Marie Claire (Women Shoes) •SunDrops (Women Shoes) •Bubblegummers (Children Shoes) •Baby Bubbles (Children Shoes) •Safari (Desert Shoes) •Power (Athletic Shoes) •Patapata (Flip Flops) •Toughees (School Shoes) •Verlon (School Shoes) •Teener (School Shoes) •Bata Industrials (Work & Safety Footwear)
- 12. Founder, Thomas Bata, was a ninth generation shoemaker. This explains why the numeral ‘9’ appears in all Bata pricing – not as is commonly believed to be a psychological sales ploy.
Editor's Notes
- 1931 - Bata India Limited the Company was incorporated at Calcutta. The Company Manufacture and market of all types of footwear, footwear components, leather and products allied to footwear trade.- Bata was originally promoted as Bata Shoe Co Pvt Ltd by Leader AG, Switzerland, a member of the Toronto-based multinational, Bata Shoe Organisation (BSO). It became a public limited company in 1973 and the name was changed to Bata India Ltd.1937 - Tanning was introduced at the new factory at Batanagar, along with the introduction of leather products towards the end of the year.1942- In addition to the footwear manufacturing plant, a machinery department was set up which produced the first Indian-made major shoe machine. A leather footwear factory was established at Patna, Bihar, which is known today as Bataganj.1952 - In Mokamehgat, a tannery was established and a hide purchasing centre was also set up there. Another factory was constructed at Faridabad.1973 - With the public issue of capital in June, Leader A.G. St. Moritz, Switzerland offered for sale 5,00,000 shares out of their holdings at a premium of Rs 20 per share (2,00,000 shares each to LIC and UTI and 1,00,000 shares to the public).1977 - Leader A.G. St. Moritz, Switzerland offered for sale 8,00,000 shares at a premium of Rs 8 per share to resident Indian nationals thereby reducing their holdings to 12,00,000 shares or 40% of the issue capital.- Another 47,14,000 No. of equity shares of Rs 10 each at a premium of Rs 25 per share were issued to Bata (BN) B.V., Amsterdam, a wholly owned subsidiary of Leader A.G. St. Moritz, Switzerland, in order to raise their holding in the Company from 40% to 51%.1979- 7,50,000 bonus shares issued in prop. 1:4.1984 - 15,00,000 bonus shares issued in prop. 2:5 in April.1987 - The Company privately placed with financial institutions (UTI, LIC, GIC & its subsidiary) 15% debentures worth Rs 5 crores. The Company also allotted debentures worth Rs 1.75 crores to the Army Group Insurance Fund.- The Bata Shoe Organisation consists of 96 independently run companies in 90 countries throughout the world.- 52,50,000 bonus shares issued in prop. 1:1.1988 - Agreement was arrived at with Adidas of West Germany for manufacture and marketing of sports and special application footwear, spots goods and sports wear in India and the products were expected to be launched in December, 1989.- Marketing of `Star' clothings designed by Murjani International, New York, U.S.A. and sourced through Inmark Brands Pvt. Ltd., was launched.- A new brand of shoe, `Tigre' was introduced during the year for sales through wholesalers and independent retailers.1989 - The Company sucessfully launched `Adidas' collection of hi-tech sports footwear.- As a result of the R&D activities, special leather board was developed as a substitute for insole leather.1990- A highly versatile sample 18-station bicolour injection moulding plant was installed in the Bangalore factory for production of `State-of-the-art' injection moulded shoes with synthetic and textile uppers and specially developed PVC compounds as soleing material.- Pursuant to a Scheme of Arrangement between the Company and Bata Properties, Ltd. a wholly-owned subsidiary of the Company, certain properties constituting the real estate division of the Company were transferred to BPL for better development and management with effect from 1st July.1991 - A promotional brand `Tigre' was launched to keep the factories full at all times and thereby reduce losses due to under recovery of overheads.- The Company issued non-convertible debentures aggregating Rs 3.50 crores to SBI Mutual Fund. These debentures are redeemable in three equal instalment at the end of 6th, 7th and 8th year from the date of allotment. Negotiations were in progress for private placement of the remaining debentures.1992 - The workers at Batanagar factory went on strike from 3rd January, to 23rd May, which resulted in a substantial loss of production during the initial 6 months of the year.- The Company undertook to set up a green field export oriented unit at Hosur in Tamilnadu with the State-of-the-art technology.- Over the years, the Company with the collaboration of Bata Development, Ltd., London, U.K., and its association with Bata, Ltd., Toronto, has been building up its own well-equipped and up-to-date R&D organisation.1993 - The Company undertook to expand and modernise its existing plants for capacity optimisation to become cost efficient on a global basis. Apart from it also undertook expansion and upgradation of its retail stores. Export Oriented Unit was also to be set up at Hosur in Tamil Nadu.- During January, the Company issued 105,00,000 No. of equity shares of Rs 10 each at a premium of Rs 20 per share on rights basis in the proportion of 1:1. Allotment of 1,856 No. of equity shares was kept in abeyance since the matter was sub-judice. The balance 104,98,144 shares were allotted.1995 - 13,114,000 No. of equity shares allotted to Bata (BN) BV Amaterdown, The Northerlands the holding company.- The Long Term Agreement with the Bata Mazdoor Union representing employees of Batanagar and Calcutta Offices was signed at bipartite level satisfactorily without any disruption of work.1996 - The Company has received a notice in writing from a member of the Company under Section 257 of the Companies Act, 1956 signifying his intention to propose the appointment of MrThakur as a Director of the Company.1997 - India's largest shoe company Bata India (BIL) has performed admirably to stage a remarkable turnaround for the year ended December 1996.- Bata has entered into a marketing tie-up with Nike wherein the latter's products will be offered from select Bata outlets.- The company's debt-equity ratio is also set to improve dramatically to 0.60:1 from 1.90:1 in December 1996, and 2.06:1 in December 1996.- Bata India, a 51 per cent subsidiary of Canada based Bata Shoe Organisation, had last revalued its buildings in 1969, and the latest exercise which will cover all fixed assets is expected to substantially prop up its reserves.1998- Bata India, a subsidiary of the Canadian multinational Bata Shoe Organisation, has suspended its after-sales service.- Every Bata outlet, 1,000 owned and over 600 joint ventures were expected to sell Hush Puppies, Marie Claire and Adidas.- Bata India has proposed a dividend of 85 paise per share to its shareholders for the year ended December `98.- The shoe major had concluded long term wage agreements with the workers of its factories at Faridabad (Haryana) and Mokamehghat (Bihar) for three years up to 2001.1999- Bata needs to launch new products on a regular basis by expanding its women's range, and moving into the premium segments it had vacated.- The company will launch the `Sundrops' line at New Delhi on August 16.- The company signed seven long-term agreements and the last in Batanagar is in an advanced stage of negotiations which will be settled soon.- Bata's Faridabad factory workers' union finally reached an agreement with the company management, ending the nearly eight-month-old lock-out at the unit.- Bata India is aiming to achieve a 15 per cent growth in turnover and profits in 1999, to reach the target set out in the Vision 2001 plan drawn up by Compass, the international board of the Bata Shoe Organisation (BSO).- Shoe major Bata India, which is set to unleash a new advertisement campaign for its new ladies range `Sundrops', has signed up film actress RaniMukherjee to endorse the line.2000 - Bata India (Bata) is the largest footwear manufacturer and produces a wide range of footwear such as canvas, rubber, leather, plastic and so on.- The Company has lifted the lock-out at its Peenya factory in Karnataka. The lockout was declared on March 8th following a strike by the employees' union.2002-Withdraws lockout at Bata India's Peenya Factory on the direction of Government of Karnataka.-Creates its own insider Trading rules in an attempt to protect the rights of shareholders and prevent unscrupulous trading in the company's share by insiders.-Shareholders approve for the transfer of Tannery and Footwear division to separate companies.-Appoints MrJaswant Singh as the wholetime Director, Marketing and Commercial.2003-Shareholders pass all the major nine requisite resolutions.-Appoints GautamThapar, Vice-chairman and MD of Ballarpur Industries Ltd on the Board of the company.-Forges into a retailing alliance with Lee Cooper Shoes , to retail their shoes.-Engages Ogilvy and Mather to devise its Festive season Advertising, side stepping , JWT, its incumbent agency.-Repositions itself as the marketing firm.2004-Bata unveils new flagship store in Mumbai-de-lists equity shares from the Calcutta Stock Exchange Association Ltd.-Appoints MrConstantinSalameh, Senior VP and CFO of Bata Shoe Organization as acting Chairman-Bata India has inducted P M Sinha, former CEO of Pepsi Cola International South Asia as Chairman of the company2005 -Bata India Ltd Issues Rights in the Ratio of 1:42006- Bata India Ltd has informed that Mr. J Carbajal has been appointed as an Additional Director on the Board of Bata India Limited2007- Bata India Ltd has set up a new flagship store in Thiruvananthapuram.2010- Bata India Ltd has informed that Mr. Fadzilah Bin Mohd Hussein has been appointed as an Additional Director on the Board of the Company with effect from July 29, 2010.2011-Mr. Rajeev Gopalakrishnan has been appointed as an Additional Director of the Company -Bata India - Board recommended Dividend of Rs. 4/- per share (i.e. 40%) -Appointments of Mr. Atual Singh and Mr. Akshay N Chudasama as Additional Directors of the Company2012-Mr. Gigi Abraham has been appointed as an Additional Director of the Company-Mr. Maloy Kumar Gupta has been appointed as the Company Secretary & Compliance Officer of the Company