This presentation talks about the public sector players in the footwear industry.

1. FOOTWEAR INDUSTRY IN
INDIA

2. Footwear production
is over 22 billion pairs
annually.
Employs over 1.1
million workers
Men’s footwear-
Nearly 58% of the
total retail market
Only about 10% of the
footwear production is
shipped overseas
Women’s footwear
segment projected to
grow at CAGR of20%
70% unorganized
sector, 30% organized
sector.
ABOUT THE INDUSTRY…

3. Branded footwear
players in India
face immense
competition from
the large number
of unorganized
and unbranded
footwear offerings
Rising fitness and
fashion trend
influences
footwear styling
and growth
Online channel
increasing its
footprint in the
Indian footwear
landscape.
RECENT TRENDS…

4. MARKET PLAYERS
Bata India Ltd.
Liberty shoes Ltd.
Khadim India Ltd.
Mirza International Ltd.
Relaxo Footwear Ltd.

5. MARKET CAPITALIZATION
COMPANY NAME MARKET CAPITALISATION (Cr)
Bata India Ltd. 10,195.45
Liberty Shoes Ltd. 388.43
Relaxo Footwear Ltd. 8,422.95

6. BATA INDIA LTD
• Bata India is the largest retailer and leading manufacturer of
footwear in India and is a part of the Bata Shoe Organization.

7. Reasonable
quality at low or
reasonable price
– the 99 magic
formula.
Advertising, sales
promotion and
segmentation
strategy followed
by Bata.
Bata is dwelling
on its
international
presence.
Aggressive retail
expansion.
COMPETITIVE STRATEGIES

8. Bata India plans
to increase its
presence in
rural areas
Footwear chain
Bata is
expanding its
accessories
segment to
quicken growth
The company
has plans to
open online
shopping
kiosks in its
major retail
stores
FUTURE PROSPECTS

9. comfort and
durability
No. 2 in the
industry
400
exclusive
showrooms
Presence in
> 25
Countries
4,000 strong
team
LIBERTY SHOES LTD

10. In house testing lab
Theory of constraints
Scrapped the forecast
model and moved to
replenishment model.
COMPETITIVE STRATEGIES

11. The company
announced
an expansion of
its distribution
network.
Targeting an
annual revenue
of Rs 1,000 crore
by 2020.
Big plans for the
accessories
segment, which
the company
entered recently.
The company
plans to open
about 50 stores
over the next one
year.
FUTURE PROSPECTS

12. RELAXO FOOTWEAR LTD
• Relaxo produces over 6 lacs pairs of footwear, every day.
Relaxo footwear’s range boasts a fine combination of comfort,
style, and quality workmanship.

13. To capitalize on the
popularity of PU footwear,
the company installed a
state-of-the art plant in
Bahadurgarh, Haryana.
Largest manufacturer of
Hawaii chappals in India.
Implemented lean
manufacturing and
Maynard Operation
Sequence Technique
(MOST)
Initiated end-to-end
distributor and retailer
programs to improve
engagement levels.
Depends on a distribution-
led model as compared
with Bata that relies heavily
on capital-intensive own
stores.
COMPETITIVE STRATEGIES

14. RELAXO
FOOTWEAR
LTD.
Relaxo to open 50
more COCO stores
this year, embrace
franchise model to
increase retail
footprint
The company
planned to rollout a
structured cost
reduction initiative
Optimize spending
and improve overall
profitability of the
Retail business.
FUTURE PROSPECTS

15. PEER COMPARISON
BATA INDIA LIBERTY SHOES RELAXO
SALES 2497.24 497.39 1,739.84
OPERATING PROFIT
MARGIN (%)
11.96 4.77 13.38
NET PROFIT
MARGIN (%)
6.36 1.31 7.07
EARNINGS PER
SHARE
12.35 3.84 10.24
PRICE EARNING
RATIO
48.36 67.68 58.23
PRICE TO BOOK
VALUE RATIO
5.50 1.83 9.87

16. THANK YOU!
NAME ROLL NUMBER
NAVDEEP SINGH DUA MFT 1720
KRUTI A SHAH MFT 1723
KRUTI D SHAH MFT 1716
URMIL PANCHAMIA MGFM 1757