MENA Rail Pioneer Innovative Showcase SiMobility Flow – Proximity Based Services SIEMENS AG, Geert Vanbeveren / 5th October 2015

1. © SiemensAG 2015 All rights reserved.
MENA Rail Pioneer Innovative Showcase
SiMobility Flow – Proximity Based Services
SIEMENS AG, Geert Vanbeveren / 5th October 2015

2. © SiemensAG 2015 All rights reserved.
Oct 2015Page 2 Geert Vanbeveren / Siemens AG
Realising our vision will take away
all reservations using the public transport
How much time do I
have for my
connection?
How much time do
I have for my
connection?
What transport connection
do I have at my
destination station?
On which App can I
find my
information?
Where do I need to
get off the bus?
Where can I buy a
ticket?
• Maximise the Passengers’
Journey Convenience
• By offering him proactively all
necessary information
needed in his situation and at
his location to conduct his
journey smoothly from end-to-
end.
• The Application thinks for the
passenger and knows what
comes next, based on real
time information.
Our vision

3. © SiemensAG 2015 All rights reserved.
Oct 2015Page 3 Geert Vanbeveren / Siemens AG
Exit
Proximity Based Services guide the Passenger during his entire journey
Station Platform
Entry
Connection
Mobility
Platform StationDeparture Arrival

4. © SiemensAG 2015 All rights reserved.
Oct 2015Page 4 Geert Vanbeveren / Siemens AG
Proximity-Based Services – Cornerstones of beacon technology
• iBeacon is a protocol standardized by Apple and
introduced at the Apple Worldwide Developers
Conference in 2013.
• iBeacon uses Bluetooth low energy (BLE or
Bluetooth Smart) proximity sensing to transmit a
universally unique identifier picked up by a
compatible app or operating system.
• The Bluetooth LE protocol is significantly more
power efficient than Bluetooth Classic.
• the broadcasting device (beacon) is only a 1-way
transmitter to the receiving smartphone or receiving
device and necessitates a specific app installed on
the device
• The connection range goes up to 30-50 meters.
Beacon
• Sends a unique ID
Smartphone
of the passenger
Backend
• Maps ID to place
• Provides content and services
• Analyses passenger streams

5. © SiemensAG 2015 All rights reserved.
Oct 2015Page 5 Geert Vanbeveren / Siemens AG
All stakeholders benefit from the enhanced services
• Multimodal real time information
• Proactively pushed information guides during the entire journey
• Context related content and recommendations
• Real-time timetables and vicinity information
• Automated real-time operational data
• Better data for capacity planning
• Monitoring of extraordinary events
• Basis for additional revenue stream
• Contribute to more happy citizens in a Smart City
• Location based advertisements for station shops ("digital graffiti")
• Evaluation of customer streams and pricing of shop values according to
visits
TravellerTraveller
Transport
Operator
Transport
Operator
City & its
Citizens
City & its
Citizens

6. © SiemensAG 2015 All rights reserved.
Oct 2015Page 6 Geert Vanbeveren / Siemens AG
With the same infrastructure multiple applications can be offered
Geo-tagged cityGeo-tagged city
Localization even
without GPS through
proximity
(e.g. indoors and in
rail/metro stations)
Intelligent
Journey
Assistant
Services for
disabled
citizens
Extension to additional
non-public transport
areas like Dubai Airport
Monitoring of
extraordinary
events
Real time overcrowd
indication in stations
and trains
Automated real-
time passenger
quantification
Smartphone based
access and payment
on public transport
(Smartphone BiBo )
Indoor / Outdoor
Navigation
Passenger is
receiving additional
POI information
(touristic content)

7. © SiemensAG 2015 All rights reserved.
Oct 2015Page 7 Geert Vanbeveren / Siemens AG
Let us realise this Vision !
Geert Vanbeveren
geert.vanbeveren@siemens.com
+49 174 1525037
Mohammed Rizvi
mohammed.rizvi@siemens.com
+971 55 200 3749