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Modernised rail industry
Will technology advances or business agility
drive modernisation of the rail industry?
Antoine de...
_ I can buy a trip, in minutes, at anytime, from
anywhere, pay the way I want, using my phone, my
tablet, the web as I wis...
3
©2016AmadeusITGroupSA
”You can see
the computer age
everywhere but in
the productivity
statistics.”
Robert Solow
"We'd b...
Institutional adjustment
2015-16
4
©2016AmadeusITGroupSA
Technology revolutions also build new organisational models
The i...
5
©2016AmadeusITGroupSA
The dreamed-up customer experience
Customers dream the ideal customer experience from brands they ...
6
©2016AmadeusITGroupSA
Customer centric = customer at the centre of ALL systems
At the centre of IS – IT systems and all ...
7
©2016AmadeusITGroupSA
Standardisation, customisation vs. configuration
1
Hardware
Rolling stock
Signalling
Maintenance
C...
8
©2016AmadeusITGroupSA
Don’t build a digital strategy, digitise your business strategy
1
Accelerate
Customers want a
quic...
9
©2016AmadeusITGroupSA
Buy platforms, build and integrate
@amadeusrail amadeusrailamadeusrail.net
©2016AmadeusITGroupSA
Thank you!
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Modernized rail industry - will technology advances or business agility drive modernisation of the rail industry?

Antoine de Kerviler, Director R&D, Amadeus Rail and Ground Travel, explores whether technology or business agility will be the primary driver of a modernized rail industry, and shares his opinion on what a modern rail experience looks like.

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Modernized rail industry - will technology advances or business agility drive modernisation of the rail industry?

  1. 1. Modernised rail industry Will technology advances or business agility drive modernisation of the rail industry? Antoine de Kerviler Director R&D, Amadeus Rail and Ground Travel ©2016AmadeusITGroupSA Passenger Rail Europe Conference 7th June 2016
  2. 2. _ I can buy a trip, in minutes, at anytime, from anywhere, pay the way I want, using my phone, my tablet, the web as I wish. _ I can get assistance for all my special needs in a timely and efficient manner _ On board, I have access to fast wifi, can buy food, drinks, entertainment and services, can change my seat and modify my reservation. _ I am always informed about the service. Trains are on-time and reliable, and a solution is promptly proposed in case of disruption. _ A modernised railway is profitable, safe, reinvesting in modern rolling stock and a reliable infrastructure. 2 ©2016AmadeusITGroupSA A modernised railway
  3. 3. 3 ©2016AmadeusITGroupSA ”You can see the computer age everywhere but in the productivity statistics.” Robert Solow "We'd better watch out", New York Times Book Review, July 12, 1987
  4. 4. Institutional adjustment 2015-16 4 ©2016AmadeusITGroupSA Technology revolutions also build new organisational models The information golden age TURNING POINT DEPLOYMENT PERIODINSTALLATION PERIOD Next great surge Previous great surge Big Bang 1971 – Advent of the micro-processor from Intel Crash 2000 Next Big Bang IRRUPTION FRENZY Gilded age SYNERGY Golden age MATURITY Degreeofdiffusionofthe technologicalrevolution Time Source : Carlotta Perez - ”Technological Revolutions and Financial Capital: The Dynamics of Bubbles and Golden Ages” 2002
  5. 5. 5 ©2016AmadeusITGroupSA The dreamed-up customer experience Customers dream the ideal customer experience from brands they know and like ”Customers have been spoiled. Thanks to companies such as Amazon and Apple, they now expect every organization to deliver products and services swiftly, with a seamless user experience.” – McKinsey May 2014
  6. 6. 6 ©2016AmadeusITGroupSA Customer centric = customer at the centre of ALL systems At the centre of IS – IT systems and all processes Customer Good morning, I am calling to refund my ticket Railway Good morning Madam, could I have your ticket number please? Customer Good morning, I am calling to refund my ticket Railway Good morning Madam, could I have your name please? or
  7. 7. 7 ©2016AmadeusITGroupSA Standardisation, customisation vs. configuration 1 Hardware Rolling stock Signalling Maintenance Certification Reduce time to market 2 Booking + Ticketing Ticketing Interlining Fare structures Schedules Increase sales and revenue 3 Systems & platforms Generic IT Offer management Ticketing Employee systems Concentrate on customers and B2C
  8. 8. 8 ©2016AmadeusITGroupSA Don’t build a digital strategy, digitise your business strategy 1 Accelerate Customers want a quick and seamless digital experience, and they want it now. 2 Cloud & Mobile Cloud & mobile allow to innovate fast and experiment directly with customers 3 Buy vs. Build Customers don’t care if you buy or build; Building is usually slower and more restricting 4 Platforms Use platforms and eco-systems to support processes
  9. 9. 9 ©2016AmadeusITGroupSA Buy platforms, build and integrate
  10. 10. @amadeusrail amadeusrailamadeusrail.net ©2016AmadeusITGroupSA Thank you!

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