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Thomas Drexler, Global Head of
Amadeus Rail & Ground Travel
Digital,
cloud-based,
open.
How is technology
changing the rai...
Technology is powering all
customers touchpoints
©2016AmadeusITGroupanditsaffiliatesandsubsidiaries
3
©2016AmadeusITGroupanditsaffiliatesandsubsidiaries
Digitalisation: a window to the world, a window to new sales
channels
4
AWARENESS
The new digitalised customer journey
CONSIDERATION
PURCHASE
SERVICE
LOYALTY
5
©2016AmadeusITGroupanditsaffiliatesandsubsidiaries
The answer
The real magic happens when brands provide a seamless cust...
6
The Internet of Things (IoT)
Cloud Based Technologies
Living Services
©2016AmadeusITGroupanditsaffiliatesandsubsidiaries...
7
©2016AmadeusITGroupanditsaffiliatesandsubsidiaries
What is it?
8
?
©2016AmadeusITGroupanditsaffiliatesandsubsidiaries
The next wave in the digitalisation of EVERYTHING
?
?
?
Exciting disruptive
opportunities for Railways
9
©2016AmadeusITGroupanditsaffiliatesandsubsidiaries
The Internet of Things...
10
©2016AmadeusITGroupanditsaffiliatesandsubsidiaries
The Internet of Things
in motion
improvement
PASSENGER
EXPERIENCE
im...
11
Cost Savings
Greater Accessibility
Better security
©2016AmadeusITGroupanditsaffiliatesandsubsidiaries
Are you in the cl...
12
©2016AmadeusITGroupanditsaffiliatesandsubsidiaries
Thinking cloud-based
Connecting devices, systems, processes and peop...
13
©2016AmadeusITGroupanditsaffiliatesandsubsidiaries
Making the move to
Cloud
improvement
PUNCTUALITY
Saving
TIME costs
S...
14
©2016AmadeusITGroupanditsaffiliatesandsubsidiaries
How will business use the IoT?
With the era of Living Services
15
©2016AmadeusITGroupanditsaffiliatesandsubsidiaries
Wearables, Hearables
Towards a more personalised journey
16
Blippar Amazon Neuro Sky
©2016AmadeusITGroupanditsaffiliatesandsubsidiaries
Who is doing it already?
Retail & Education
17
Disney World Lufthansa
©2016AmadeusITGroupanditsaffiliatesandsubsidiaries
Who is doing it already?
SNCF IDCab
Travel Wo...
How are railways embracing
technology innovation:
major trends
©2016AmadeusITGroupanditsaffiliatesandsubsidiaries
©2016AmadeusITGroupanditsaffiliatesandsubsidiaries
#1 Personalisation
Offering your customers a service when and in the wa...
20
©2016AmadeusITGroupanditsaffiliatesandsubsidiaries
#2 Artificial Intelligence (AI)
The impact on travel distribution: t...
21
©2016AmadeusITGroupanditsaffiliatesandsubsidiaries
#3 Virtual & Augmented Reality
A huge potential behind technology
22
©2016AmadeusITGroupanditsaffiliatesandsubsidiaries
#4 Open Data
Harnessing the power of collaboration to offer a more i...
23
©2016AmadeusITGroupanditsaffiliatesandsubsidiaries
#5 Collaborative Economy
The future of global travel is multimodal
How can technology increase
profitability?
©2016AmadeusITGroupanditsaffiliatesandsubsidiaries
Technology is a powerful enabler to create a
more rewarding journey, for both travellers and
railways.
25
©2016AmadeusITGr...
26
Improving customer satisfaction
Reducing costs
©2016AmadeusITGroupanditsaffiliatesandsubsidiaries
Technology, your key ...
Thank you!
©2016AmadeusITGroupanditsaffiliatesandsubsidiaries
You can follow us on:
AmadeusITgroup
amadeus.com
Amadeus.com...
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Digital, cloud-based, open. How is technology changing the rail industry?

The Rail Revenue Day held the speech of Thomas Drexler, Global Head of Amadeus Rail & Ground travel in how technology is changing the rail industry, learn how technology is the key to the profitability of the railways and is helping to boost ancillary revenue, improve customer satisfaction and reduce costs.

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Digital, cloud-based, open. How is technology changing the rail industry?

  1. 1. Thomas Drexler, Global Head of Amadeus Rail & Ground Travel Digital, cloud-based, open. How is technology changing the rail industry? ©2016AmadeusITGroupanditsaffiliatesandsubsidiaries
  2. 2. Technology is powering all customers touchpoints ©2016AmadeusITGroupanditsaffiliatesandsubsidiaries
  3. 3. 3 ©2016AmadeusITGroupanditsaffiliatesandsubsidiaries Digitalisation: a window to the world, a window to new sales channels
  4. 4. 4 AWARENESS The new digitalised customer journey CONSIDERATION PURCHASE SERVICE LOYALTY
  5. 5. 5 ©2016AmadeusITGroupanditsaffiliatesandsubsidiaries The answer The real magic happens when brands provide a seamless customer experience, anywhere, anytime by using technology
  6. 6. 6 The Internet of Things (IoT) Cloud Based Technologies Living Services ©2016AmadeusITGroupanditsaffiliatesandsubsidiaries Today’s technology, shaping the future of travel
  7. 7. 7 ©2016AmadeusITGroupanditsaffiliatesandsubsidiaries What is it?
  8. 8. 8 ? ©2016AmadeusITGroupanditsaffiliatesandsubsidiaries The next wave in the digitalisation of EVERYTHING ? ? ?
  9. 9. Exciting disruptive opportunities for Railways 9 ©2016AmadeusITGroupanditsaffiliatesandsubsidiaries The Internet of Things Connected people 4 BILLION Revenue Opportunity $4 TRILLION Apps 25+ MILLION GBs of Data 50 TRILLION Scenario 2020 Source: IDC Research, Inc.
  10. 10. 10 ©2016AmadeusITGroupanditsaffiliatesandsubsidiaries The Internet of Things in motion improvement PASSENGER EXPERIENCE improvement SAFETY efficiency OPERATIONAL
  11. 11. 11 Cost Savings Greater Accessibility Better security ©2016AmadeusITGroupanditsaffiliatesandsubsidiaries Are you in the cloud?
  12. 12. 12 ©2016AmadeusITGroupanditsaffiliatesandsubsidiaries Thinking cloud-based Connecting devices, systems, processes and people in new ways
  13. 13. 13 ©2016AmadeusITGroupanditsaffiliatesandsubsidiaries Making the move to Cloud improvement PUNCTUALITY Saving TIME costs SAVING
  14. 14. 14 ©2016AmadeusITGroupanditsaffiliatesandsubsidiaries How will business use the IoT? With the era of Living Services
  15. 15. 15 ©2016AmadeusITGroupanditsaffiliatesandsubsidiaries Wearables, Hearables Towards a more personalised journey
  16. 16. 16 Blippar Amazon Neuro Sky ©2016AmadeusITGroupanditsaffiliatesandsubsidiaries Who is doing it already? Retail & Education
  17. 17. 17 Disney World Lufthansa ©2016AmadeusITGroupanditsaffiliatesandsubsidiaries Who is doing it already? SNCF IDCab Travel World
  18. 18. How are railways embracing technology innovation: major trends ©2016AmadeusITGroupanditsaffiliatesandsubsidiaries
  19. 19. ©2016AmadeusITGroupanditsaffiliatesandsubsidiaries #1 Personalisation Offering your customers a service when and in the way they want to receive it
  20. 20. 20 ©2016AmadeusITGroupanditsaffiliatesandsubsidiaries #2 Artificial Intelligence (AI) The impact on travel distribution: the next entry point for the customer
  21. 21. 21 ©2016AmadeusITGroupanditsaffiliatesandsubsidiaries #3 Virtual & Augmented Reality A huge potential behind technology
  22. 22. 22 ©2016AmadeusITGroupanditsaffiliatesandsubsidiaries #4 Open Data Harnessing the power of collaboration to offer a more intuitive customer experience
  23. 23. 23 ©2016AmadeusITGroupanditsaffiliatesandsubsidiaries #5 Collaborative Economy The future of global travel is multimodal
  24. 24. How can technology increase profitability? ©2016AmadeusITGroupanditsaffiliatesandsubsidiaries
  25. 25. Technology is a powerful enabler to create a more rewarding journey, for both travellers and railways. 25 ©2016AmadeusITGroupanditsaffiliatesandsubsidiaries
  26. 26. 26 Improving customer satisfaction Reducing costs ©2016AmadeusITGroupanditsaffiliatesandsubsidiaries Technology, your key to profitability Boosting ancillary revenue
  27. 27. Thank you! ©2016AmadeusITGroupanditsaffiliatesandsubsidiaries You can follow us on: AmadeusITgroup amadeus.com Amadeus.com/blog

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