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Hervé Prezet
Hervé Prezet
Amadeus
©2016AmadeusITGroupanditsaffiliatesandsubsidiaries
1 We need a smart guy
1 is enough (well.. plus a few engineers)
2 We need an addressable market
174 markets, 400.000 users, +500 OTAs
3 We need content critical mass
More than 400 airlines
ATPCO is a pillar to scale innovation
From an idea to a product
Boost ancillary sales in indirect channel
The Challenge for Travel Agents:
Our customers deserve the best!
We need to offer them valuable ancillary
services.
Yes, but it requires more time
and resources !
We can’t afford a long technical
implementation !
Heterogeneous airline filing still
complex
(XBAG, ABAG, PDBG,…)
And not easy to
make them change
their sales habits…
Amadeus Self Servicing Platform
The Solution:
• Offers an end-to-end experience, from inspiration to payment & reporting
• Ancillary services sales are done with no agent intervention
• Automatically notifies the travelers to complement their flight booking
• Offers a “responsive” website, accessible by the traveler via a secured URL
• “Fast & Easy” implementation for any travel seller
Step by step flow description
Self Servicing Platform
Powered by Amadeus
Available content
Seats1st / 2nd Bags
Content retrieved from airline
filing in ATPCO
Offered via a simple and
unified User Interface
Confirmed Booking
By the Travel Seller
• PNR created
• Ticket issued
Selected content is purchased
online by the traveler directly
EMDs automatically issued and reported
to BSP and Travel Agency Back Office
PNR is automatically updated:
SSR are booked and priced
Marketing email
Powered by Amadeus
Confirmation email
Powered by Amadeus
Sent :
• To the Traveler
&
• To the Travel
Agency
• Sent to travelers
directly
• Inspiration to
book additional
services
• Localized and
personalized
Come and visit the Amadeus booth !!!
Everything you want to know about our personalized merchandising
techniques and solutions
Offer Control Channel Reach Techniques Customer Offer Content Communication
Elevate 2017- Innovation Forum: Amadeus- Amadeus White Label Merchandizing Solution

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Elevate 2017- Innovation Forum: Amadeus- Amadeus White Label Merchandizing Solution

  • 3. ©2016AmadeusITGroupanditsaffiliatesandsubsidiaries 1 We need a smart guy 1 is enough (well.. plus a few engineers) 2 We need an addressable market 174 markets, 400.000 users, +500 OTAs 3 We need content critical mass More than 400 airlines ATPCO is a pillar to scale innovation From an idea to a product
  • 4. Boost ancillary sales in indirect channel The Challenge for Travel Agents: Our customers deserve the best! We need to offer them valuable ancillary services. Yes, but it requires more time and resources ! We can’t afford a long technical implementation ! Heterogeneous airline filing still complex (XBAG, ABAG, PDBG,…) And not easy to make them change their sales habits…
  • 5. Amadeus Self Servicing Platform The Solution: • Offers an end-to-end experience, from inspiration to payment & reporting • Ancillary services sales are done with no agent intervention • Automatically notifies the travelers to complement their flight booking • Offers a “responsive” website, accessible by the traveler via a secured URL • “Fast & Easy” implementation for any travel seller
  • 6. Step by step flow description Self Servicing Platform Powered by Amadeus Available content Seats1st / 2nd Bags Content retrieved from airline filing in ATPCO Offered via a simple and unified User Interface Confirmed Booking By the Travel Seller • PNR created • Ticket issued Selected content is purchased online by the traveler directly EMDs automatically issued and reported to BSP and Travel Agency Back Office PNR is automatically updated: SSR are booked and priced Marketing email Powered by Amadeus Confirmation email Powered by Amadeus Sent : • To the Traveler & • To the Travel Agency • Sent to travelers directly • Inspiration to book additional services • Localized and personalized
  • 7.
  • 8. Come and visit the Amadeus booth !!! Everything you want to know about our personalized merchandising techniques and solutions Offer Control Channel Reach Techniques Customer Offer Content Communication