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Turkcell Application Portal By Kokteyl

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Turkcell Application Portal By Kokteyl

  1. 1. Turkcell Application Portal “Uygulama Pazarı” www.uygulamapazari.com October 2008 Turkcell Application Portal October 2008
  2. 2. Application Portal • The idea brought up in 2006 by Turkcell Business Development. • Waited for market to be ready. • Development started on June 2008. Launched on October 7th, during CeBIT Eurasia by Turkcell Management. • The aim is to enrich the handsets of customers and create loyalty. Turkcell Application Portal October 2008
  3. 3. Uygulama Pazari • The portal is called “Uygulama Pazarı”. It means “application market” in Turkish. • Content categories span from business (finance, document processing) to personal (hobbies). Professional Health Religion Hobbies Database Development Tools Finance Travel Communication Utilities Educational Multimedia& Fun Dictionaries Documents Security Sports • Currently 130 applications in 12 categories. • Charging is made over mobile bill. • Prices range from 3 to 20 €. • Serves only Turkcell customers • First application portal launched by a Turkish GSM operator Turkcell Application Portal October 2008
  4. 4. Supported OS All mobile Operating Systems such as : • Windows Mobile software • Symbian software • Mobile phone Software (J2me) • BlackBerry Software Next step: • Pocket PC software • Palm Software Turkcell Application Portal October 2008
  5. 5. Responsibilities Product Development Content Procurement Negotiating Contracting Revenue Sharing Maintenance Operations Marketing Billing Customer Support Turkcell Application Portal October 2008
  6. 6. Market Potential • 35 million Turkcell subscribers • 19 million Java enabled handsets • 15 million Symbian handsets • 340K smart phones • 75K Blackberry • 50K iPhone The only operator supported application portal in Turkey. Turkcell Application Portal October 2008
  7. 7. Roadmap • Sms based promotions • TV- marketing campaign planning • Catalog plug-in for Turkcell Master Client • Extension to Turkcell subsidaries Turkcell Application Portal October 2008

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