O:\ignition\igniting times\2010\may\ignition five 17.05.10

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O:\ignition\igniting times\2010\may\ignition five 17.05.10

  1. 1. 5 17 th May 2010
  2. 2. 1. Strong dog food The objective was to present a new line of dog food with full vitamins, so the advertisers searched for places where owners and their dogs spent a lot of time and they came up with The idea to put a few dogs in There. they attached a human arm to their neck to prove how storng the dogs become with the new dog food. Quirky!
  3. 3. 1. Unusual campaign of the week
  4. 4. 2. Google a job Alec Brownstein needed a job, so he did something just a little different to get himself an interview. He ran a Google Adwords campaign for the names of some of the worlds best creative directory in Gerry Graf, David Droga, Tony Granger, Ian Reichenthal and Scott Vitrone. The PPC campaign had a message: “Hey, David Droga, Gooogling yourself is a lot of fun. Hiring me is fun, too.” with a link to his website to let the creative directors contact him. An ingenious way to get yourself noticed in a serious tough industry to to crack. Alec landed a job at Y&R New York
  5. 5. 2. The Google Job experiment
  6. 6. 3. Coupon billboards in USA Trying to help consumers through the recession, James Ready beer and Leo Burnett in Toronto made deals with local retailers to offer "billboard coupons." The idea was: You could snap photos of the coupons, redeem them at the local businesses and have lots of money left over—which you should then not spend wisely like a responsible impoverished person but piss away on cheap beer. Presumably, if your financial situation gets even bleaker, you could always move on to the hard liquor.
  7. 7. 3.Billboard coupons
  8. 8. 4. Cut out the middle man Fishermen in Tokyo Bay have been actively using Fuud TV , a new website built by a Japanese start-up aiming to develop solutions supporting businesses in agriculture and the fishery business. The site is geared towards connecting fishermen directly with seafood buyers. The primary content is videos and photos of the morning’s catches and prices. There is an added value in that fishermen have been giving cooking and nutritional recommendations, creating a more engaging commercial environment. Additionally, similar to a local farmer’s market, the website enables fisherman to circumnavigate fish brokers and the auctioneers making it cheaper for buyers. The website also enables visitors to place orders before 9am to get fresh fish delivered to their homes within 12 hours.
  9. 9. 4. Tokyo fish site
  10. 10. 5. Don’t tell ashton Students from the Berghs School of Communication in Sweden have launched a social experiment that is perfectly themed to attract some serious attention! They are creating a live piece of artwork at Don’t Tell Ashton , a new website that holds the profile images of people who re-tweeted the campaign page in scale to their twitter following, the more followers, the bigger your profile picture features in the artwork. And according to the students, the only person who could fill the entire frame is Ashton himself.
  11. 11. 5. Twitter Art
  12. 12. 6.Doritos King of Ads ROI entries

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