This document provides an overview of Google's history and evolution from 1995 to 2006. It discusses Google's core search functionality and monetization through ads, as well as its competitors, positioning, and PageRank algorithm. The document also lists ten principles that have guided Google's approach.

1. Ida Krisnawati Research Assistant Widia Research Center , Inc.

3. 70% service on Search

4. G o o g l e Products & Evolution 1995 1998 2000 2003 2005 2004 2006 ? Core Search Ads Monetization Communications Collaboration ?

5. G o o g l e Languages Availability

6. Larry Page Co-Founder & President, Products Sergey Brin Co-Founder & President, Technology G o o g l e History

7. CTR&CPM (Clickthrough Rate&Cost Per Thousand)

8. Monetization Sponsored Links or Paid Listings

9. Competitors Yahoo! Search Altavista AskJeeves MSN Search

10. Differentiation Speed Accuracy Objectivity Ease of use Less Popup Less Spam Huge Storage

11. G o o g l e’ s Positioning … is something that "understands exactly what you mean and gives you back exactly what you want". (Larry Page)

12. P a g e R a n k ™ Algorithm H y p e r t e x t - m a t c h i n g Analysis C l o u d Computing Technology

13. Ten Things 1 Focus on the user and all else will follow. 2 It's best to do one thing really, really well. 3 Fast is better than slow. 4 Democracy on the web works. 5 You don't need to be at your desk to need an answer. 6 You can make money without doing evil. 7 There's always more information out there. 8 The need for information crosses all borders. 9 You can be serious without a suit. 10 Great just isn't good enough.