Google Inc

Slide 1: , Inc. Ida Krisnawati Research Assistant Widia Research Center

Slide 3: 70% service on Search

Slide 4: Google Products & Evolution 1995 1998 2000 2003 2004 2005 2006 ? Core Search Ads Monetization Communications Collaboration ? 4

Slide 5: Google Languages Availability

Slide 6: Google History Larry Page Co-Founder & President, Products Sergey Brin Co-Founder & President, Technology

Slide 7: CTR&CPM (Clickthrough Rate&Cost Per Thousand)

Slide 8: Monetization Sponsored Links or Paid Listings

Slide 9: Competitors • Yahoo! Search • Altavista • AskJeeves • MSN Search

Slide 10: Differentiation • Speed • Accuracy • Objectivity • Ease of use • Less Popup • Less Spam • Huge Storage

Slide 11: Google’s Positioning … is something that "understands exactly what you mean and gives you back exactly what you want". (Larry Page)

Slide 12: Technology PageRank ™ Algorithm Hypertext- matching Analysis Cloud Computing

Slide 13: Ten Things 1 Focus on the user and all else will follow. 2 It's best to do one thing really, really well. 3 Fast is better than slow. 4 Democracy on the web works. 5 You don't need to be at your desk to need an answer. 6 You can make money without doing evil. 7 There's always more information out there. 8 The need for information crosses all borders. 9 You can be serious without a suit. 10 Great just isn't good enough.