GLOBAL,     SOCIAL &    VALUABLEa framework for connected business
theBRAINS of trees are in the roots
we createSustainable  value through communication.
EightyPercent of what we do online today didn’t exist five years ago.
Loyalty Rules
sellRelationships     not products
IMAGE   CONTENT   PURCHASE
QuickTime™ and a        decompressorare needed to see this picture.
valuetime
Eighty Eight  Percent of marketers are investing in content.
CommittedHigh Quality                     Engagement  Content                        teams                                ...
+25% AOVfrom social
Massive expansion of     keywords
+60% in North America   +35% in Europe
“HyperMiling”
+212% Traffic
we createSustainable  value through communication.
thank youGary Stein@garyst3in
Global, Social & Valuable: A Framework for Connected Business - Gary Stein - iCrossing
Global, Social & Valuable: A Framework for Connected Business - Gary Stein - iCrossing
Global, Social & Valuable: A Framework for Connected Business - Gary Stein - iCrossing
Global, Social & Valuable: A Framework for Connected Business - Gary Stein - iCrossing
Global, Social & Valuable: A Framework for Connected Business - Gary Stein - iCrossing
Global, Social & Valuable: A Framework for Connected Business - Gary Stein - iCrossing
Global, Social & Valuable: A Framework for Connected Business - Gary Stein - iCrossing
Global, Social & Valuable: A Framework for Connected Business - Gary Stein - iCrossing
Global, Social & Valuable: A Framework for Connected Business - Gary Stein - iCrossing
Upcoming SlideShare
Loading in …5
×

Global, Social & Valuable: A Framework for Connected Business - Gary Stein - iCrossing

1,124 views
1,081 views

Published on

"Global, Social & Valuable: A Framework for Connected Business" as presented by Gary Stein, SVP, Strategy and Planning for iCrossing on Dec 6, 2011 at the Seminarium Social Media Forum 2011 in Lima, Peru.

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,124
On SlideShare
0
From Embeds
0
Number of Embeds
95
Actions
Shares
0
Downloads
13
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Global, Social & Valuable: A Framework for Connected Business - Gary Stein - iCrossing

  1. 1. GLOBAL, SOCIAL & VALUABLEa framework for connected business
  2. 2. theBRAINS of trees are in the roots
  3. 3. we createSustainable value through communication.
  4. 4. EightyPercent of what we do online today didn’t exist five years ago.
  5. 5. Loyalty Rules
  6. 6. sellRelationships not products
  7. 7. IMAGE CONTENT PURCHASE
  8. 8. QuickTime™ and a decompressorare needed to see this picture.
  9. 9. valuetime
  10. 10. Eighty Eight Percent of marketers are investing in content.
  11. 11. CommittedHigh Quality Engagement Content teams value- generating actions Obsession with Analytics
  12. 12. +25% AOVfrom social
  13. 13. Massive expansion of keywords
  14. 14. +60% in North America +35% in Europe
  15. 15. “HyperMiling”
  16. 16. +212% Traffic
  17. 17. we createSustainable value through communication.
  18. 18. thank youGary Stein@garyst3in

×