1. LO1: To able to identify different marketing strategies for existing TV Crime Dramas
LO2: Use similar strategies to market your own TV Crime Drama 11/09/12
How are TV Crime Dramas marketed?
Starter
What form of marketing is this?
Who is the audience for this
campaign?
How effective was this piece of
marketing?

2. LO1: To able to identify different marketing strategies for existing TV Crime Dramas
LO2: Use similar strategies to market your own TV Crime Drama 11/09/12
How are TV Crime Dramas marketed?
Direct Promotion
How could a TV Crime
Drama be marketed?
Publicity
Write as many forms of marketing on your post-it and
stick it! 1 minute

3. LO1: To able to identify different marketing strategies for existing TV Crime Dramas
LO2: Use similar strategies to market your own TV Crime Drama 11/09/12
Highlight any ideas you can steal for your show!

4. LO1: To able to identify different marketing strategies for existing TV Crime Dramas
LO2: Use similar strategies to market your own TV Crime Drama 11/09/12
You have 22 minutes to come up
with a marketing campaign for
your TV Crime Drama
C grade: plan at least three
phases in your marketing
campaign
B grade: plan three phases of your
campaign and explain how each
element appeals to your audience
A grade: plan your campaign fully
and explain how each stage
develops coherently to appeal to
your target audience

5. LO1: To able to identify different marketing strategies for existing TV Crime Dramas
LO2: Use similar strategies to market your own TV Crime Drama 11/09/12
Plenary
When has this occurred?
What form of marketing is this?
Who is the audience for this
campaign?
How effective was this piece of
marketing?
Homework
Can you think of any other Exam Brief on Monday
examples of ‘Blipverts?’ Half-term intervention

6. How are TV Crime Dramas marketed?
08/09/12
You have 22 minutes to come up with a marketing campaign for your TV Crime
Drama
C grade: explain how you will use at least three elements in your marketing
campaign
B grade: identify your audience then explain how each element appeals to that
audience
A grade: specify your audience, link your elements and explain how you have
branded your series
Website TV Actor
Advertisements Interviews
Online Game
Trailers DVD Boxset
App
Billboards / Character
Facebook Page Posters Profiles
Magazine
Twitter Competitions
Advertisements

7. W h o is t h e a u d ie n c e f o r y o u r T V C r im e
D r a m a ? Wh y?
- C G r a d e will use only 1,2 or 3 in their response.
- A G r a d e will refer to Bulmer & Katz.
1.Family mainstream (conventional, closed endings)
older Parents and children
2.Niche / Cult (unconventional, open endings)
media aware couples
3.Educated / Specialist (Adult audiences, specialist
language scientific and legal jargon) specialised
professionals
E N T E R T A IN M E N T R E L A T IO N S H IP S
Escapism form own lives, exciting, Develop a close bond with characters
dangerous. Can make us feel better Understand how they think/act.
about our own lives-shock, fear, thrills Complicated people that we learn about.
Can also discuss with others
ID E N T IT Y
Relate to characters, settings and IN F O R M A T IO N
situations. How would we feel, respond Learn about psychology, forensics and
in these situations-in the shoes of the crime solving and also about the world
detective solving the crime around us.

8. How are TV Crime Dramas marketed? 08/09/12
Research Task
- Homelands Research as many different
- Sherlock ways in which the show is
- CSI: Miami marketed
Website TV Actor
BONUS
Advertisements Interviews
POINTS
Online Game
Trailers DVD Boxset
App For anyone
Billboards / who can find
Facebook Page Character examples that
Posters Profiles have not been
Magazine mentioned
Competitions
Twitter Advertisements

9. How are TV Crime Dramas marketed? 08/09/12
Research Feedback
- Homelands - Sherlock - CSI: Miami
TV Actor
Website
Advertisements Interviews
Online Game
Trailers DVD Boxset
App
Billboards / Character
Facebook Page Posters Profiles
Magazine Competitions
Twitter Advertisements
BONUS POINTS
Who is the
audience for each
For anyone who can find examples that have not been
show?
mentioned

10. T e r m in o lo g y
EASY MEDIUM HARD
Audience Protagonist Protagonist
Convention Antagonist Antagonist
Sub-genre Mise-en-scene Mise-en-scene
Hero Niche Niche
Villain Mainstream Mainstream
Costume Realism Realism
Rural Escapism Escapism
Urban Enigma Code Enigma Code
DEFINITION DEFINE + EXAMPLE

11. C o r r e c t D e f in it io n s
EASY
Audience - those who use the media MEDIUM
Convention - ingredient of a genre HARD
Sub-genre - another category within a genre
Hero - Propp character type who goes on a quest
Villain - Propp character type who rivals the hero
Costume - a character’s clothes (part of mise-en-scene)
Rural - a setting in the countryside
Urban - a setting in a city
Protagonist - the main character in a drama
Antagonist - the character who opposes the protagonist
Mise-en-scene - The arrangement of everything on screen – lighting,
décor, props, costume
Niche - small specialist audience
Mainstream - large conventional family audience
Realism - if media text is believable
Escapism - to watch a media text for the purposes of ‘escape’
Enigma Code - something that generates a mystery in a media text

12. Is Spooks a TV Crime Drama?
WHAT AM
I?!
Yes, Spooks is a TV No, Spooks isn’t a TV
Crime Drama because... Crime Drama because...
AO1 & AO3