A2 MEDIA STUDIESADVANCED PORTFOLIORESEARCH & PLANNINGCENTRE NO: 11049ST FRANCIS XAVIER COLLEGE
Name: Bernard Carlton Candidate No: 1048
My main portfolio project is:         Teaser Trailer   with 2 ancillary projects:a film poster & a film magazine.
The genre of my main project is:                   Urban Drama                      RANSOMRANSOM will be a film set in Lon...
So I have researched as follows:         Model 1                     Model 2
What I learned from this was…..       Design aspect 1                                                  Design aspect 2  ...
For my main project….   My target audience will be people of mixed genders aged 16 – 25.   Films such as Adulthood and i...
Target Audience   Here is an image of how I imagine    a typical member of my target    audience.   This young male is 1...
What I learned from audience feedback about planning my main task   I learned that during the planning stage that I would ...
Here are 4 original photographs for the newspaper orstoryboard……                  Split screen effects to                 ...
I modified each photograph; here is the original next to the final version:       Raw 1                                  ...
And the second one:        Raw 2                                                   Final 2       Here I used Adobe Phot...
And the third one:   Raw 3                                                   Final 3   Here I used Adobe PhotoShop to c...
And the last one:   Raw 4                    The final image that was used in my ancillary                    project, ta...
What I learned from audience feedback about mymain taskThe main topic that became a common feature in people‟s feedback wa...
Main Characters are placed at the top of the poster, in bold fonts.Professional Model 1 for Ancillary 2   This is to draw ...
Professional Model 2 for Ancillary 2                                               Model 2: AdulthoodThis is the poster fr...
This is my ancillary task 2                                 The film Ransom being an Urban Drama means that the depiction ...
This is how key concepts link main task and ancillary task 1    Narrative    Genre    Representation  Looking at narrat...
What I learned from audience feedback about ancillary task 1  The main thing I learned from audience feedback is that taki...
Professional Model 1 for Ancillary 1      What I have learned            Model 1                   This is a magazine fr...
Professional Model 1 for Ancillary 1                What I have learned             Model 1                             ...
This is my ancillary project 1                                 This is my ancillary project 1, the magazine and I         ...
This is how key concepts link main task, ancillary tasks 1 and 2            Narrative                              Genre...
What I learned from audience feedback aboutancillary task 1  Michael, 18: “the magazine in contrast to the poster is not a...
Changes made in the re-draft of main task    Changes made in the re-draft of the main task were of a significant level. T...
Changes made in the re-draft of ancillary task 1                 NO CHANGES WERE MADE TO MY ANCILLARY TASK 1
Changes made in the re-draft of ancillary task 2                                            In the ancillary task 2, it be...
How my 3 products work together to appeal to targetaudience                                                   Creating an ...
Links back to evaluation andblog   http://bcarltonsfx.blogspot.co.uk/
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Bernard carlton a2_research_planning_2011-12

  1. 1. A2 MEDIA STUDIESADVANCED PORTFOLIORESEARCH & PLANNINGCENTRE NO: 11049ST FRANCIS XAVIER COLLEGE
  2. 2. Name: Bernard Carlton Candidate No: 1048
  3. 3. My main portfolio project is: Teaser Trailer with 2 ancillary projects:a film poster & a film magazine.
  4. 4. The genre of my main project is: Urban Drama RANSOMRANSOM will be a film set in London and the films I havechosen to look at, in terms of their target audience appealreflect that choice. Additionally, I have chosen to look atUrban Dramas that contain a desirable amount of actionadding a more enjoyable viewer experience. These films wereaimed at a younger audience ranging from 15/16 years ofage progressing into people in their mid twenties. This is a resultof taking into consideration the context of the film, its purposeand its plot in today‟s urban community.
  5. 5. So I have researched as follows:  Model 1  Model 2
  6. 6. What I learned from this was…..  Design aspect 1  Design aspect 2 Main Characters are placed at the top of the Looking at the SHANK poster, I looked at the way in which colour poster, in bold fonts. This is to draw the was used to present a specific theme and portray the narrative audience‟s attention to potential high profile in a specific way. Additionally, I found that because the film is actors that can entice potential viewers. set in the future, 2015 to be specific, that the futuristic theme has Additionally, we are given a strap line “ Your Mind translated into its design in some forms. There is a background Is The Scene Of The Crime” which offers a sense image that has been blended into the background, a feature of involvement, a greater sense of relation to the that is often evident in horror films and products. This particular films central focus. This holds great significance in film integrates a sense of horror as the trailer depicts very the design stage as through this we are given a re bloody, gory scenes in which hardcore violence is a central able to make various links between illustrations theme. Nevertheless, the way in which colour is used also and our own interpretations of what the film will presents a sense of this violent nature, opting to present the title include. in a red colour that denotes danger, violence and in some One feature that is to be noted is that, there is not sense caution. Although the target audience is a young age it a great amount of text. This poster has been becomes evident that the contents of this film are explicit by the constructed or designed to allow the reader to way in which the characters are clothed. extract information from the central image which Some characters are wearing ripped clothing symbolising in turn illustrates a deserted road, where five main conflict and a war in some sense. Also some characters are characters are holding weapons, predominantly carrying weapons, this alone indicates that the film will be very heavy firearms. violent and that the explicitly of violence will be of a significant Looking at the colours used in the poster, it level. becomes evident that their has been a great use One piece of great creativity is the integration of an intimidating of colour correction to enhance the look and image within the title itself. I felt that this summarised the way in sharpness of the surroundings (Buildings, Cars etc.) which the film‟s narrative goes where things that are not Nevertheless, it can be understood that the expected occur. colour blue denotes a sense of calmness but the Additionally, the colour scheme also provides a contrast, the use of a strong and bold red for the film title dullness of the greyish blue against the deep red. This is effective contrasts this and the denotations of red are of in highlighting the importance of particular parts of a poster. danger, violence, bloody. From this, the audience are drawn into a sense of controlled yet enticing confusion and through such a thorough thought processes into colour usage, leads to a more quality body of work. Moreover, the use of dark colours and the insipidness of the enclosed buildings adds a sense of mystery, a mystery that can only be understood when the film is watched. This is another device that makes this poster a quality and effective promotional tool.
  7. 7. For my main project…. My target audience will be people of mixed genders aged 16 – 25. Films such as Adulthood and its predecessor Kidulthood were purpose produced for young people who were living in the areas in which the action on screen was a reality to. From this, this led me to take into consideration a great level of verisimilitude, aiming to create an unrivalled amount of realism in the trailer to draw in the young target audience successfully. Additionally, I also looked at promotional mechanism employed by film distributers and producers who used youth intended platforms to promote the film such as „Reprezent‟ radio station, BBC 1Xtra, RWD Magazine and campaigns that would see posters appear on public transport across London. From this, I looked into how young people felt the films already produced had great relevance to them and the result was a positive response. Young people especially college and secondary students, between age 15 – 18 felt these illustrations made wider society aware of urban predicaments, problems and life. This was a point further emphasised by the launch of the TV Drama Top Boy that also presented a level of verisimilitude that received great feedback. Nevertheless, looking at my trailer, Initial thoughts would be to integrate great levels of realism in a way that the action was not ridiculous or make-believe. The action would not be overly dramatic but would allow the intended target audience to relate and become significantly engaged in the contextual illustration constructed in the film. This will be one way in which I will look to capture the attention of young audiences/spectators aged 15 – 25+.
  8. 8. Target Audience Here is an image of how I imagine a typical member of my target audience. This young male is 17 years of age and represents my intended target audience. The distinct characteristics of this male is the clothing he wears which consists of a „G-Star Raw‟ hooded jumper, „G-Star Raw‟ jeans, „Air- Forces‟ & the very popular „Snapback‟ a favourite accessory item amongst the youth of today. This particular male comes from an area in South-London where a lot of controversy, violence and anti- social behaviour is evident. In my film, violence is a common theme and by targeting an audience who are familiar with such illustrations and environments, it will enable the film to attract a widespread following.
  9. 9. What I learned from audience feedback about planning my main task I learned that during the planning stage that I would have to broaden the way in which I approach the genre collectively chosen. This meant conducting further research into the way in which I explored the locations, mise-en-scene and further revisions to the storyboard. Nevertheless, after asking a range of people inside and out of the media studies department, I found that the plot and the initial drafts and design were of a good quality and from this people bought into the plot. I found this encouraging as I was able to build on this factor and work on the foundation set by myself. Additionally, I presented a few presentations on locations and presented a few images of where we would look to film. These are the two Moreover, I found that during the establishing shots we construction period it was important to opted to use for our main see if the plot made sense and if the task/film trailer. This was specified target audience were drawn in because, these iconic by the narrative before the initial landmarks perfectly production stages. captured the theme of Additionally, It became evident that the our trailer. I personally audience found it exciting to see how we pitched this idea as I felt it opted to film in parts of central London would be a strong way to and also bring elements of verisimilitude present the opposite ends back into the film by film in in areas such of society & how as Nunhead/Peckham and Vauxhall. corruption and violence This all worked to entice the audience can occur where such who were very much impressed by the beautiful landmarks are initial steps taken towards the production based. of this film.
  10. 10. Here are 4 original photographs for the newspaper orstoryboard…… Split screen effects to These are the be implemented in editing. images taken from the film that were directly influenced by the original Inter-titles storyboard. and transitions. These are the original storyboards I had drawn at the initial design and planning stages. The more elaborative version consisted of thirty images whereas this contained fourteen basic or rough sketches of what we will need to film for each particular scene. Antagonist and group discussing plans. Ideas of shot types such as close- ups, medium shots and rough idea of mise-en-scene.
  11. 11. I modified each photograph; here is the original next to the final version:  Raw 1  Final 1 Here I used Adobe PhotoShop to change the contrast to a light red, to tie in with the conventions and themes I aimed to represent in the trailer. Additionally, I looked to add an effect to the images by integrating a film strip effect onto the picture.
  12. 12. And the second one:  Raw 2  Final 2 Here I used Adobe PhotoShop to change the contrast to a light red, to tie in with the conventions and themes I aimed to represent in the trailer. Additionally, I looked to add an effect to the images by integrating a film strip effect onto the picture.
  13. 13. And the third one: Raw 3  Final 3 Here I used Adobe PhotoShop to change the contrast to a light red, to tie in with the conventions and themes I aimed to represent in the trailer. Additionally, I looked to add an effect to the images by integrating a film strip effect onto the picture.
  14. 14. And the last one: Raw 4 The final image that was used in my ancillary project, taken from the original storyboard was unchanged. This was primarily because, although it was part of an enigma code I felt it should remain in colour without any editing to keep some original images in my work. I wanted to ensure that I combined an unchanged enigma code with some enticing shots that were edited.
  15. 15. What I learned from audience feedback about mymain taskThe main topic that became a common feature in people‟s feedback was that the trailer was a very strong mediaproduct. The way in which the trailer had been edited, thought out and constructed was creatively done and wasevidently given great prominence in our priorities. I felt that whilst working on the film, that step by step we were makinga strong product and from this we were able, as a group to create something desirable by a mass audience.Additionally. From audience feedback, I found that my main product was very strong and was a quality piece of workas with such a genre there are a few limitations that become apparent & these can only be overcome by quick thinkingand initiative. One question that had been constantly asked was how we manage to include the police in our film. Thiswas something we chose to keep a secret and that in itself worked as an enigma code externally, as people wereinterestingly confused as to how such measures were taken to include the police and even still how they appear in thefilm. Such devises is what enticed the audience and lead to the audience wanting to watch more.
  16. 16. Main Characters are placed at the top of the poster, in bold fonts.Professional Model 1 for Ancillary 2 This is to draw the audience‟s attention to potential high profile actors that can entice potential viewers. Additionally, we are given Model 1: Inception a strap line “ Your Mind Is The Scene Of The Crime” which offers a sense of involvement, a greater sense of relation to the films central focus. This holds great significance in the design stage as through this we are given a re able to make various links between illustrations and our own interpretations of what the film will include. One feature that is to be noted is that, there is not a great amount of text. This poster has been constructed or designed to allow the reader to extract information from the central image which in turn illustrates a deserted road, where five main characters are holding weapons, predominantly heavy firearms. Looking at the colours used in the poster, it becomes evident that their has been a great use of colour correction to enhance the look and sharpness of the surroundings (Buildings, Cars etc.) Nevertheless, it can be understood that the colour blue denotes a sense of calmness but the use of a strong and bold red for the film title contrasts this and the denotations of red are of danger, violence, bloody. From this, the audience are drawn into a sense of controlled yet enticing confusion and through such a thorough thought processes into colour usage, leads to a more quality body of work. Moreover, the use of dark colours and the insipidness of the enclosed buildings adds a sense of mystery, a mystery that can only be understood when the film is watched. This is another device that makes this poster a quality and effective promotional tool. Shot composition is very important in how the characters, and the environment is structured. In this poster, we can see that the main characters are small in comparison to the surroundings. This can be seen or interpreted in alternative ways. One of which is that the focus of the film is the subjection of multiple dreams “layers” & from this the surroundings become evermore important than the actual characters. Also, close attention should be given to the immediate background that features the roofs of buildings. This has been taken from a scene in the film and used to show how and what can be expected in the film, a sense of manipulation and creative mass structures. Nevertheless, the importance of image composition is significant as this structures how text can be laid out and how the poster is designed.
  17. 17. Professional Model 2 for Ancillary 2 Model 2: AdulthoodThis is the poster from the UK urban drama Adulthood. It is evident that this poster has been designed to depict thedecay of urban London. In the background we see that it is sunset and the buildings have been blacked out toillustrate how slowly and gradually society is disintegrating. Additionally, the very low-key lighting has been used toplace emphasis on the main characters and set them apart from their surroundings. However, it could be arguedthat the use of the mellow background in contrast to the distaste in the facial expressions of the characters is whatenables the audience to distinguish the difference between the environment and various characters and how theirdevelopment stemmed from the brutal environment in Kidulthood.Positioned to the far left of the poster is a character who is presented in a way that challenges the commonstereotypes placed on young people. Here the character is wearing a cardigan, smart shirt and a cap oftenseen on older aged men. This can be seen as a way of him distancing himself away from immediate society andtrying to integrating himself into greater society for economical gained and also cultural gains. Right at the bottom of the poster is a baseball bat. This could illustrate the violence in society. Using a metaphor to describe the poster, it can be seen that the sky is the ambition of particular characters trying to get out of the decaying environment, but at the foot or core of society is the violence emphasised by the baseball bat and this is what the audience can pick up on in this film. Another thing I learned from analysing this poster is that the way in which colour is used can effect the overall interpretation of your film from the audience an also the ways in which the characters are illustrated, such as choice of clothing, stature and positioning.
  18. 18. This is my ancillary task 2 The film Ransom being an Urban Drama means that the depiction of the truth,This is the poster I designed displaying unquestionable levels of verisimilitude is the most important elementusing both Photoshop & in this film. Although it is a short trailer, this does not mean it shouldn‟t present aInDesign. I integrated the message and have a strong impact on the audience. Nevertheless, the colourLondon Eye and The scheme is what will attract the audience most. The use of dark colours that areHouses of Parliament to act highlighted in the background are strong foundations to attract the audience.as a backdrop to the The use of black as a foundation colour adds a sense of mystery, elements ofposter. The reasoning horror & a genuine sense of drama. Also, the fact that the images of thebehind this design is the London landmarks were shot at night allowed the poster to gain a morefact that the audience will appealing look.able to relate and identifywith these landmarks.Nevertheless, the use of themain characters in theposter allows the audienceto appreciate the situationsillustrated and identifywithin themselves being insimilar or witnessing suchevents. For example, thefirst image on the far left isof a young male wearing abandanna symbolising hisinvolvement andintegration into gangculture. This is something alot of people fall into andcan be a point of interest inthe film.
  19. 19. This is how key concepts link main task and ancillary task 1 Narrative Genre Representation Looking at narrative linking my main task and ancillary, I aimed to be able to reveal just minute details to reveal what events occur in the film without giving away the main features of the film. The way to successfully design a poster that links to the main task (trailer) is to integrate snapshots and key frames of the film into the poster ,to enable the audience to become engraved in the plot and understand the main themes of the film. Using a fixed narrative as a guide to how my poster would be designed allowed me to pay more attention to how the transitions and the way in which the trailer would flow. Using examples such as Adulthood and also television programmes such as „TopBoy‟ allowed me to extract elements of their narratives and try to integrate them creatively into my trailer as a complete body of work. For example, the dialogue and the way in which characters carried themselves when in role where influenced by such programmes that focused on roughly the same issues and explored the same themes. In reference to genre, my main task and ancillary 1 are linked by the distinct colour schemes and lighting used in each. Urban Dramas usually consist of dark lighting that look to conceal pieces of information and have the audience guessing what will occur next. This colour scheme and lighting is what I chose to implement in my poster as it is a direct promotional device to market the film. From this, I chose to have contrasting colours in my poster, using bright and highlighted backgrounds as a foundation to my work. Nevertheless, I looked to link my main task and ancillary task by highlighting the important scenes and in professional posters I found that a key scene would be used as a backdrop to the poster. For example, Inception uses a scene in which they have collectively entered a dream in a level where they come under strenuous attack. This is a way in which I linked my two tasks within my chosen genre. I looked to present a true representation of modern day Britain in which London, the capital city that nobody would expect to facilitate gang culture, crime and anti-social behaviour is presented in its most explicit form. Having said that, I didn‟t want to present something where people would brand it as a film playing to the stereotypes of young people in South-London & the youth in general. Furthermore, I found that representing my target audience was not hard to achieve when designing my poster and producing my film as I was able to build on the work of established films & also acquire actors from local areas in and around South-London.
  20. 20. What I learned from audience feedback about ancillary task 1 The main thing I learned from audience feedback is that taking sole consideration into what is needed to present a professional body of work for a specific target audience is crucial. I feel that from listening to the viewpoints of classmates and various other college students, I acknowledged that being able to present the main message in a few images is important. Reason being, when a poster is seen from afar, the audience does not have a lot of time to read every line of information, the most they‟ll see is the title and the main images that should be able to sell the story. In my poster, it becomes evident that array of images I opted to use perfectly sold the story and enticed the audience to want to watch this trailer/film. One thing I did to branch out or expand the responses I received was to send the poster to the actors and also display the poster on social networking platforms such as „BlackBerry Messenger‟ to see what people thought of it. From this I found that people of varied ages were interested in seeing the finished product (trailer/film) as a result of my successful poster design. I found this encouraging to know so I would be able to build on this to design my magazine.
  21. 21. Professional Model 1 for Ancillary 1  What I have learned  Model 1 This is a magazine from Marvel‟s Captain America. The design of this magazine integrated the use of the American flag in the background as a foundation to the design to emphasis the sense of national identity & also work to the thought of an all inclusive American product. Nevertheless, It becomes evident in magazines such as Empire, depending on the issue will determine the elaborate use of design, how the text is laid out and to what effect it will have on its audience. Moreover, the masthead always remains a large font featuring the title „magazine of the year‟ at the very top of the magazine. Additionally, this magazine features a very distinct colour scheme, using colours of the American flag and a fairly right yellow as a complementary colour to the white, red and blue. In this magazine, there is a clear link to previous and upcoming products „The Avengers‟ due for release in 2012. here we see that a common feature of magazines is that they highlight the extra features to be integrated into the specific edition or issue. The title of the film always takes a prominent place in the magazines layout and design process. Here it is of a large font similar to that of the title/masthead and very central to emphasise the main focus of this issue. Additionally, this magazine promotes its contents on the front page as a device to entice the reader further to purchase the magazine and find out more or build upon the foundation they have been given.
  22. 22. Professional Model 1 for Ancillary 1  What I have learned  Model 1 This is a very unique and distinct magazine front cover employed by Empire. Compared to the Captain America issue, this issue features the elaborate use of direct links to the film, presenting a sense of anchorage to tie down the main message of the film. It becomes very evident that this is an action film and the use of a night vision effect that is created through a computer generated programme to create this product. Nevertheless, further links are made by the use of the gun being in close proximity to the „target‟ integrating the words „Amazing 2010 preview issue‟ to both entice the readers to watch the film and to also present a direct link to the film as without this the product will lose its significance. The main aim of such media products is to market and promote the film. One interesting feature is that the barcode is placed in a place that is not usually given to the barcode, but given for more elaborate text. Nevertheless, the subscribing information is given prominence and segregated to a degree to emphasise the importance of subscription to such media products for upcoming offers ad deals. This is a feature all magazines employ & is something I must integrate into my own magazine to create a high quality, professional product. Looking back at the background image as a basis to this design is the use of blending and contrasting to almost hide the image but to also present the theme of the film in greater detail. This emphasises the action and violent nature of this film as there is an exploding car in the background. This links to the theory of Laura Mulvey on male pleasures, that such elements in an action film is what attracts men to this macho style of representation.
  23. 23. This is my ancillary project 1 This is my ancillary project 1, the magazine and I found that after research I needed to create a name that was appealing and had a direct link to the products I was creating. This lead me to the masthead and title „Legendary‟. This name implies or denotes a substantial status in the industry, a magazine that has top credentials and only markets the best media products currently in the market. Nevertheless, I also looked to integrate an online website that I would act as an additional promotion device used to push the sales and audience attraction of this film. As highlighted in previous analysis slides, it is evident that the title of the film is always placed in a prominent position, near the centre of the page. This is to signify it is the focal point of the magazine & this issue in particular. This layout is very simplistic and does not feature as many effects and edits as I aimed to keep a „clean‟ design however I do acknowledge that compared to my ancillary task 2, this does not correlate as strongly as it could do. Nevertheless, I looked to keep a level of consistency through the use of similar fonts and text sizes to make sure there were immediate links between the two products. The central image is of a character in the film who is not identified to integrate an enigma, a sense of mystery that only becomes clear as your read the magazine and also watch the film, so the two products work hand in hand to create one strong collective body of work.
  24. 24. This is how key concepts link main task, ancillary tasks 1 and 2  Narrative  Genre  RepresentationCreating an ancillary task that has no direct link to the trailer is very much a disastrous thing to do which is why I aimed to keepa level of consistency throughout the planning, construction & also the research stages. Personally, I feel that I successfullymade a link between my ancillary tasks and the main task as, I extracted elements of the main task into my magazine andposter to ensure the consistency was evident in each of my projects. Additionally, I looked to transfer the fonts used in mymagazine to the fonts used in my magazine to certify that I consistently kept the standard of my work at a high level.Moreover, I also went one step further and included the same fonts featured in the transitions in the film to the ancillary tasksalso. Nevertheless, it became important for me to do this because; the text I use has a heavy influence on the ways in whichthe products are interpreted. The institutions I had designed and constructed also feature similar text fonts simply to present aprofessional piece of work and have direct links to all my pieces of work. The main aim of my poster and in essence both myancillary tasks, was to successfully promote and market the film to reach a substantial peak in sales. An example of a thoroughmarketing strategy was the integration of an enigma. An enigma being a question that is not immediately answered and thusdraws an audience to a text. In reference to my own text, this comes in the form of the identity of the protagonist being hiddenfor a prolonged period of time enabling the audience to become enticed into the film. This plays to the ideology of urbandramas that they in essence look to depict male strengths and present a masculine view of 21 st century London. Moreover, thislinks to the theorist Roland Barthes, who presented the five codes. One code that perfectly summarises the way in which I havelinked my products together is the proairetic code (ATC) in which tension is built through action and withholding informationthat proceeds ay given scene. This worked to develop the stories tension and keep the audience thoroughly interested. Aprogression from this proairetic code was the use of binary oppositions, this being a clear division between the protagonist andantagonist/good and evil. Nevertheless, my products all work to build audience interest so when the trailer is released; theacknowledgement of the poster is what lures the audience to watch the film.Moreover, it is evident that every film has a marketing tool whether it is a magazine or poster it has a USP, a unique selling pointthat separates itself from every other product currently on the market. My USP is that such an issue has not been introducedand the way in which it is presented, with no form of weaponry involved allows this film to be considered different to that offilms such as Adulthood that is of the same genre. I chose to present an archetypal character, one that could be identified bythe audience to be universally accepted and recognisable. This archetype character was the protagonist, the character thatfound him at the centre of controversy at no fault of their own. He is simply a humble character that is made a lucrative targetby his former friends & this also presents itself as an archetypal character.
  25. 25. What I learned from audience feedback aboutancillary task 1 Michael, 18: “the magazine in contrast to the poster is not as strong in quality but is still a good piece of simplistic but effective design.” Femi, 18: “the poster is a very strong piece of design, I feel that the way you have captured the narrative in your poster especially is very good. Also, your trailer is very good, presents a side of London that I havent seen presented in the media today so I think you‟ve done well. However, I do think the magazine could be better but overall a quality piece of work all round.” These are just two responses but I was able to grasp what people though of my film and ancillary tasks. I was pleased with both the merit and constructive criticism especially concerning my ancillary task 1. I found that creating the magazine was a lot harder than creating the poster. Reason for this being that, to extract images from a trailer and implementing them into a poster is straight-forward and there is room to integrate them. In a magazine, most magazines uses one main image & to capture your theme or narrative in one image is a strenuous task. From my audience feedback, it is evident and fair to say a lot of work needs to be done to the magazine to match the quality of the poster and trailer but having said that I am happy with my work as a collective. Additionally, I found that my ancillary task 2 was lacking a bit of creativity in terms of implementing more effects and maybe changing the background colour instead of a normal and possibly dull white.
  26. 26. Changes made in the re-draft of main task  Changes made in the re-draft of the main task were of a significant level. The main changes were to the length of the soundtrack used in the trailer and also the transitions used in terms of inter-titles and overall appearance. This is where I had to shorten the track in several places to fit the trailer and then re-edit the shot sequence so that the audio and moving image ran in unison without any hitches. This took a significant amount of time but was beneficial to the creation of my end product. Following on from editing the audio, I began placing the audio in the designated layers and then re-sequencing the film to fit the audio. These were the main changes that were made to the film. Another main change in the re-draft of the main task was the significant amount inter-titles that needed to be implemented. These titles are what guided the audience through the film, almost acting as an aid to the audience.
  27. 27. Changes made in the re-draft of ancillary task 1  NO CHANGES WERE MADE TO MY ANCILLARY TASK 1
  28. 28. Changes made in the re-draft of ancillary task 2 In the ancillary task 2, it became apparent that there were a few thinks that needed straightening out especially the four images across the poster. To amend this, I had used the ruler tool „CTRL + R‟ to perfectly align all the images and text on the poster. Apart from this, no other changes were made to the poster.
  29. 29. How my 3 products work together to appeal to targetaudience Creating an ancillary task that has no direct link to the trailer is very much a disastrous thing to do which is why I aimed to keep  Target audience (reception theory) a level of consistency throughout the planning, construction &  Generic characteristics also the research stages. Personally, I feel that I successfully  Narrative structure made a link between my ancillary tasks and the main task as, I extracted elements of the main task into my magazine and  Representational issues (gender, age, etc) poster to ensure the consistency was evident in each of my projects. Additionally, I looked to transfer the fonts used in my magazine to the fonts used in my magazine to certify that I consistently kept the standard of my work at a high level. Moreover, I also went one step further and included the same fonts featured in the transitions in the film to the ancillary tasks also. Nevertheless, it became important for me to do this because; the text I use has a heavy influence on the ways in which the products are interpreted. The institutions I had designed and constructed also feature similar text fonts simply to present a professional piece of work and have direct links to all my pieces of work. The main aim of my poster and in essence both my ancillary tasks, was to successfully promote and market the film to reach a substantial peak in sales. An example of a thorough marketing strategy was the integration of an enigma. An enigma being a question that is not immediately answered and thus draws an audience to a text. In reference to my own text, this comes in the form of the identity of the protagonist being hidden for a prolonged period of time enabling the audience to become enticed into the film. This plays to the ideology of urban dramas that they in essence look to depict male strengths and present a masculine view of 21st century London. Moreover, this links to the theorist Roland Barthes, who presented the five codes. One code that perfectly summarises the way in which I have linked my products together is the proairetic code (ATC) in which tension is built through action and withholding information that proceeds ay given scene. This worked to develop the stories tension and keep the audience thoroughly interested. A progression from this proairetic code was the use of binary oppositions, this being a clear division between the protagonist and antagonist/good and evil. Nevertheless, my products all work to build audience interest so when the trailer is released; the acknowledgement of the poster is what lures the audience to watch the film. Moreover, it is evident that every film has a marketing tool whether it is a magazine or poster it has a USP, a unique selling point that separates itself from every other product currently on the market. My USP is that such an issue has not been introduced and the way in which it is presented, with no form of weaponry involved allows this film to be considered different to that of films such as Adulthood that is of the same genre. I chose to present an archetypal character, one that could be identified by the audience to be universally accepted and recognisable. This archetype character was the protagonist, the character that found him at the centre of controversy at no fault of their own. He is simply a humble character that is made a lucrative target by his former friends & this also presents itself as an archetypal character.
  30. 30. Links back to evaluation andblog http://bcarltonsfx.blogspot.co.uk/

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