Social Networks Talks on PR Scene #1 by Edgar Khachatryan Yerevan, Armenia, July.13.2011
Top 3 Social Networks Free marketing tools (but you need to invest your of time) Facebook – General (Blogging, Micro-Blogging) - 700 mln. Users Business Page Likes Twitter – General (Micro-Blogging, RSS) - 200 mln. Users Followers LinkedIn - Business & Professional Networking - 100 mln. Users Business Connections Total: 1 bln. Users Academia – Academics and Researchers – 200K Users
Social Networks in CIS Vkontakte - Social Network Russian-speaking world & CIS Countries - 120 mln. Users Odnoklassniki– Social Network. Popular in CIS Countries - 45 mln. Users LiveJournal - Blogging. Popular among Russian-speaking bloggers. - 20mln. Users
Be Real If people like you they'll listen to you, but if they trust you they'll do business with you - ZigZiglar Integrate social networks into PR efforts to solve same goals and objectives. Be sure that you are establishing connections that are relevant to your business and not a public relations agency. Social Networks are driven by technologies to deliver messages, but never trust your IT department to run your blog.
Monitor and Analyze Use e.g. Google Alerts to Monitor what is being said about you Use of RSS feeds to get latest information. Be aware of what is being said, be sure information is accurate, reliable & available. Pro-actively manage your own, and your organization's online footprint
Give Value People want to read useful information (put tutorials, articles, etc.) Leave comments, involve professionals from your companyto give valuable information. Keep in mind; networking is quickly becoming a main form of Advertising & PR for companies.
Example: LinkedIn Quality of the network in LinkedIn is quality of the contacts, not the quantity. Use LinkedIn's Groups. There are more than 150,000 groups. Participating in Answers forum. LinkedIn, unlike MySpace & Facebook is professional network. Members are promoting themselves for career development & their companies.
Some Advices Choose right Social Networks. Do not just promote news, stories or press releases, but build one-on-one relationships. Do not overload networks with company promotions. Social media networks are free to use, connections can quickly feel overloaded with PR communications &messages. Use it as an interaction tool with back and forth communications. Update statistics and use it. E.g. for now; about 50% of bloggers are from 18 to 34, 2/3 are male, 70% are educated & 27% of internet users read blogs.
Cyber-Bullying & Trolling Cyber-Bullying Very common in social networks and can often result in emotional trauma for the victim. Up to 39% of users are “cyber-bullied”. Users post remarks or pictures that potentially cause a emotional pain for another individual.
Trolling Social Networks such as Facebook is occasionally used to emotionally abuse individuals, which is trolling. Trolling can occur like; damage of dead person tribute pages, name calling, playing online pranks on volatile individuals, comments to cause anger.
Psychological Effects You are mostly working with people who have clinical disorder. Nowadays, people spending an big amount of time on social networking sites, which is clinical disorder & affected users feel lonely. Users have false sense of connection that increases loneliness, they have feelings of sensitivity to disconnection, which again leads to loneliness.