Social Networks


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Edgar Khachatryan
July 13 2011
Talks on PR

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Social Networks

  1. 1. Social Networks<br />Talks on PR<br />Scene #1<br />by Edgar Khachatryan<br />Yerevan, Armenia, July.13.2011<br />
  2. 2. Top 3 Social Networks<br />Free marketing tools (but you need to invest your of time)<br />Facebook – General (Blogging, Micro-Blogging) - 700 mln. Users<br />Business Page Likes <br />Twitter – General (Micro-Blogging, RSS) - 200 mln. Users<br />Followers<br />LinkedIn - Business & Professional Networking - 100 mln. Users<br />Business Connections<br /> Total: 1 bln. Users<br />Academia – Academics and Researchers – 200K Users<br />
  3. 3. Social Networks in CIS<br />Vkontakte - Social Network<br />Russian-speaking world & CIS Countries - 120 mln. Users<br />Odnoklassniki– Social Network. <br />Popular in CIS Countries - 45 mln. Users<br />LiveJournal - Blogging. <br />Popular among Russian-speaking bloggers. - 20mln. Users<br />
  4. 4. Be Real<br />If people like you they'll listen to you, but if they trust you they'll do business with you - ZigZiglar<br />Integrate social networks into PR efforts to solve same goals and objectives.<br />Be sure that you are establishing connections that are relevant to your business and not a public relations agency.<br />Social Networks are driven by technologies to deliver messages, but never trust your IT department to run your blog.<br />
  5. 5. Monitor and Analyze<br />Use e.g. Google Alerts to Monitor what is being said about you<br />Use of RSS feeds to get latest information.<br />Be aware of what is being said, be sure information is accurate, reliable & available.<br />Pro-actively manage your own, and your organization's online footprint<br />
  6. 6. Give Value<br />People want to read useful information (put tutorials, articles, etc.) <br />Leave comments, involve professionals from your companyto give valuable information.<br />Keep in mind; networking is quickly becoming a main form of Advertising & PR for companies. <br />
  7. 7. Example: LinkedIn<br />Quality of the network in LinkedIn is quality of the contacts, not the quantity. <br />Use LinkedIn's Groups. There are more than 150,000 groups.<br />Participating in Answers forum. <br />LinkedIn, unlike MySpace & Facebook is professional network. Members are promoting themselves for career development & their companies.<br />
  8. 8. Facebook vs. Others - 1<br />
  9. 9. Facebook vs. Others - 2<br />
  10. 10. Some Advices<br />Choose right Social Networks.<br />Do not just promote news, stories or press releases, but build one-on-one relationships. <br />Do not overload networks with company promotions. Social media networks are free to use, connections can quickly feel overloaded with PR communications &messages. <br />Use it as an interaction tool with back and forth communications.<br />Update statistics and use it. E.g. for now; about 50% of bloggers are from 18 to 34, 2/3 are male, 70% are educated & 27% of internet users read blogs.<br />
  11. 11. Cyber-Bullying & Trolling<br />Cyber-Bullying<br />Very common in social networks and can often result in emotional trauma for the victim. <br />Up to 39% of users are “cyber-bullied”. <br />Users post remarks or pictures that potentially cause a emotional pain for another individual.<br /> <br />Trolling<br />Social Networks such as Facebook is occasionally used to emotionally abuse individuals, which is trolling. <br />Trolling can occur like; damage of dead person tribute pages, name calling, playing online pranks on volatile individuals, comments to cause anger. <br />
  12. 12. Psychological Effects<br />You are mostly working with people who have clinical disorder.<br />Nowadays, people spending an big amount of time on social networking sites, which is clinical disorder & affected users feel lonely. <br />Users have false sense of connection that increases loneliness, they have feelings of sensitivity to disconnection, which again leads to loneliness. <br />
  13. 13. Thank you! Now Q/A!<br />iCity LLC<br />Web Site: <br />Facebook: <br />LinkedIn:<br />Twitter: @iCityLLC<br />Email:<br /> <br />Cell: + 374.55.013.444<br />+ 374.93.444.012 <br />