4. Snapchat
Snapchat is a mobile app that allows users to send and receive "self-
destructing" photos and videos. Photos and videos taken with the app
are called Snaps.
4
thehaileyh
@haileyheishman
#LDAtalks
5. Snapchat Stats
• ~ 100 million daily active users
• ~ 9,000 snaps/second shared
• ~ 8 billion daily video views
• 71% of users are under 34
– 70% female
• Average users spend about 30 min/day on app
5
thehaileyh
@haileyheishman
#LDAtalks
11. Storytelling through Snapchat stories
11
thehaileyh
• Influencer partnerships
• Live events (tradeshows, conferences, store openings, etc)
• New product sneak peaks
• Behind-the-scenes
@haileyheishman
#LDAtalks
12. How to
• What is your objective & who is your audience?
• Create an account (you can’t change your username so choose
wisely)
• Promote that you’re on Snapchat via other platforms
• Offer exclusive deals & insights
• Have fun!
12
thehaileyh
@haileyheishman
#LDAtalks