The film aims to attract teenage boys and younger men aged 16-30 by telling the story of an 18-year-old boxer from East London who is trying to make it in the sport. It represents the working class and hopes to serve as a role model for other young men from rough backgrounds. Close-ups, music, and editing techniques are used to convey the main character's emotions as he trains intensely for an upcoming fight. The filmmakers drew inspiration from other successful boxing movies like "Fight Club" to appeal to their target audience.