Attracting the audience
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The document discusses using a teenage actress to attract a 16-22 year old audience who could relate to her portrayal of everyday teenage life. Scenes showing the teenager in danger in her own bed would intrigue the target audience by relating to situations they could face. While these shots would attract the target audience, they could also attract a secondary adult audience through generating worry, interest and unease about the teenager and baby being in peril. The psychological thriller elements would also appeal to fans of the genre by presenting unusual threats.
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The document discusses a group's media production of a new soap opera. They researched popular soap operas like Eastenders, Coronation Street, and Hollyoaks to understand conventions of the genre. Their new soap opera aims to be both socially realistic and light entertainment, similar to Hollyoaks. It focuses on issues like abuse and drug use that teenagers can relate to. The setting of a university also allows their target audience of 16-34 year olds to easily relate. They plan to film multiple trailers showing different storylines and characters to target different audiences like males and females, teenagers and young adults. While including standard soap opera character types, they also challenge conventions to avoid simply copying other shows.
Task 5 - How did you attract/address your audience?
The document discusses how to attract different audiences to a film. It suggests including action elements like car chases and violence to appeal to 16-24 year old males. It also recommends featuring an attractive female victim to draw in a general male audience, and using warm backgrounds and locations to help female audiences empathize with the victim. Some couples may also be interested due to the film portraying a relationship with a large age gap.
The magician
The document discusses how the film "The Magician" attracts different audiences. It targets an 18-30 year old audience by using some color elements like Sin City. It attracts males with the magician's seductively dressed assistant and exciting nightclub setting. It draws females with the handsome lead actor and potential romantic relationship. While targeting niche groups interested in magic, it aims to broaden its appeal by using black and white photography with key colorful elements like blood, similar to the popular film Sin City.
Media Audiences an Introduction
An introduction to what an audience is, how this relates to media studies and why audiences are important. Presentation talks about categorisation, audience fragmentation, the impact of new technology and links to help support your learning.
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This document discusses concepts related to media audiences, including different audience reception models and ways to segment audiences. It introduces Maslow's Hierarchy of Needs and compares the Hypodermic Needle and Uses and Gratifications audience reception models. The document also discusses Young & Rubicam's 4Cs cross-cultural consumer characterization model for segmenting audiences into seven types based on motivations like security, control, and individuality. Students are prompted to analyze ads using these audience concepts and segmentation models.
in-what-ways-do-your-media-products-use-develop-or-challenge-forms-and-conve...
The document discusses how a media project used conventions from real media products in its music video, digipack, and website. Specifically, it used:
1) Performance to introduce the artist and create a marketable star image, drawing from examples like Azealia Banks' "1991" video.
2) Symbolic materials like black fabrics to convey the concept of "control" as seen in Nicole Scherzinger's "Whatever You Like".
3) Artistic camerawork like bird's-eye shots to engage the audience and convey dominance/control as in Lady Gaga's "G.U.Y".
4) Close-ups of the artist to create a recognizable star image and illusion of
Examples of Dyer’s Key Paradoxes
Artists must present both ordinary and extraordinary images to consumers. Beyoncé is seen as both a normal mother and as a goddess on stage. Other artists like Britney Spears and Pink are also pictured doing everyday tasks to seem relatable while also being worldwide icons. Katy Perry presents both elaborate fantasy music videos and more realistic interviews and home life. Will.i.am cultivates a futuristic persona through his music and style but also shares his difficult childhood to seem grounded. Showing both mundane and exceptional aspects helps artists connect with audiences.
Task1 evaluation!
The document analyzes how the music video for Peter and the Wolf challenges, develops, and uses conventions of existing media products. It challenges conventions by having an unconventional use of camerawork and shots that don't focus on the artist's face. It develops conventions by featuring a ballerina to add an artistic element rather than usual dancing in music videos. The video also uses some conventions like close-ups of the artist playing their instrument. The album packaging and promotional poster similarly challenge conventions by having a simple, realistic style rather than flashy computer-generated designs, while still using some conventional elements like quotes on the poster.
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Presentationi
The document discusses a group's media production of a new soap opera. They researched popular soap operas like Eastenders, Coronation Street, and Hollyoaks to understand conventions of the genre. Their new soap opera aims to be both socially realistic and light entertainment, similar to Hollyoaks. It focuses on issues like abuse and drug use that teenagers can relate to. The setting of a university also allows their target audience of 16-34 year olds to easily relate. They plan to film multiple trailers showing different storylines and characters to target different audiences like males and females, teenagers and young adults. While including standard soap opera character types, they also challenge conventions to avoid simply copying other shows.
Task 5 - How did you attract/address your audience?
The document discusses how to attract different audiences to a film. It suggests including action elements like car chases and violence to appeal to 16-24 year old males. It also recommends featuring an attractive female victim to draw in a general male audience, and using warm backgrounds and locations to help female audiences empathize with the victim. Some couples may also be interested due to the film portraying a relationship with a large age gap.
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The document discusses how the film "The Magician" attracts different audiences. It targets an 18-30 year old audience by using some color elements like Sin City. It attracts males with the magician's seductively dressed assistant and exciting nightclub setting. It draws females with the handsome lead actor and potential romantic relationship. While targeting niche groups interested in magic, it aims to broaden its appeal by using black and white photography with key colorful elements like blood, similar to the popular film Sin City.
Media Audiences an Introduction
An introduction to what an audience is, how this relates to media studies and why audiences are important. Presentation talks about categorisation, audience fragmentation, the impact of new technology and links to help support your learning.
Audience & Media
This document discusses concepts related to media audiences, including different audience reception models and ways to segment audiences. It introduces Maslow's Hierarchy of Needs and compares the Hypodermic Needle and Uses and Gratifications audience reception models. The document also discusses Young & Rubicam's 4Cs cross-cultural consumer characterization model for segmenting audiences into seven types based on motivations like security, control, and individuality. Students are prompted to analyze ads using these audience concepts and segmentation models.
in-what-ways-do-your-media-products-use-develop-or-challenge-forms-and-conve...
The document discusses how a media project used conventions from real media products in its music video, digipack, and website. Specifically, it used:
1) Performance to introduce the artist and create a marketable star image, drawing from examples like Azealia Banks' "1991" video.
2) Symbolic materials like black fabrics to convey the concept of "control" as seen in Nicole Scherzinger's "Whatever You Like".
3) Artistic camerawork like bird's-eye shots to engage the audience and convey dominance/control as in Lady Gaga's "G.U.Y".
4) Close-ups of the artist to create a recognizable star image and illusion of
Examples of Dyer’s Key Paradoxes
Artists must present both ordinary and extraordinary images to consumers. Beyoncé is seen as both a normal mother and as a goddess on stage. Other artists like Britney Spears and Pink are also pictured doing everyday tasks to seem relatable while also being worldwide icons. Katy Perry presents both elaborate fantasy music videos and more realistic interviews and home life. Will.i.am cultivates a futuristic persona through his music and style but also shares his difficult childhood to seem grounded. Showing both mundane and exceptional aspects helps artists connect with audiences.
Task1 evaluation!
The document analyzes how the music video for Peter and the Wolf challenges, develops, and uses conventions of existing media products. It challenges conventions by having an unconventional use of camerawork and shots that don't focus on the artist's face. It develops conventions by featuring a ballerina to add an artistic element rather than usual dancing in music videos. The video also uses some conventions like close-ups of the artist playing their instrument. The album packaging and promotional poster similarly challenge conventions by having a simple, realistic style rather than flashy computer-generated designs, while still using some conventional elements like quotes on the poster.
Task1 evaluation!
The music video challenges conventions in several ways: 1) By showing the artist writing on a camera instead of using it conventionally. 2) Using more filmic shots of the artist walking rather than typical performance elements. 3) Featuring dancers in an unconventional way not tied to the song. 4) Showing a still performance rather than an energetic one. The album design challenges conventions by using the artist's handwriting for the font and reusing backgrounds from the video. The poster challenges conventions by using an authentic photo rather than edited images.
Task1 evaluation!
The music video challenges conventions by showing the artist writing on a camera and including filmic shots of him walking with no performance or effects. It develops conventions through its use of dancers in a non-commercial way and by showing the artist performing still against a wall without interacting with the camera. The video also uses conventions like showing the artist playing his instrument and through its use of special effects. The album design challenges conventions with a handwritten font and realistic theme while the poster develops conventions by featuring a known photo from the video to promote the artist's style and genre.
Task1 evaluation
The music video challenges conventions by showing the artist writing on a camera and including filmic shots of him walking with no performance or effects. It develops conventions through its use of dancers in a non-commercial way and by showing the artist performing still against a wall without looking at the camera. The video also uses conventions like showing the artist playing his instrument and through its use of special effects. The album design challenges conventions with a handwritten font and realistic design elements, while the poster uses a known photo from the video to promote the artist's genre.
Evaluation Task1
The music video challenges conventions of existing media in several ways:
1) It shows the artist writing on a camera rather than using it conventionally.
2) The shots are more filmic than a typical music video, with no performance or effects.
3) The dancer develops the convention by using a dancer in an unconventional way that doesn't match the genre of music.
The video also uses some conventions by showing the artist performing while standing still and playing his instrument, and incorporates some special effects.
The album packaging challenges conventions by using the artist's handwriting for the font and reusing the background from the video rather than a new design. The poster also challenges conventions by using
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The document discusses ideas for designing a digipak album cover based on a Victorian era royal theme. The front cover concept shows royalty on thrones in luxurious outfits, representing the old being replaced by the new era. An example cover by Rusko is referenced for its urban twist on the throne idea. The back cover example from Keane uses easily readable text in a font that suits the overall theme, demonstrating how plain color schemes can be effective. The proposed font style for the digipak takes inspiration from Victorian era ink and quill markings used in literature of the time.
Cast and Costume
Affie will be the main character in the music video and will wear his typical style of ray ban sunglasses without lenses, skinny corduroys, a baggy t-shirt, clean trainers and white socks. Georgina Morton was chosen for the video because of her striking look and suitable style. She will portray a filthy and rude image while wearing silver hoop earrings, Nike Air Max trainers, a parka coat with a fur hood, a bright high-waisted skirt, a crop top, and lots of gold and silver jewelry including bracelets, necklaces and rings.
Prop research- throne.
The document discusses renting thrones from a prop rental company called Theme-traders for a production. An email was sent to Theme-traders to get a quote for renting golden thrones. The quote came back as £140 to rent the thrones, which was cheaper than making them by hand for over £300. An alternative idea mentioned was recycling an old wooden chair from a previous production and customizing it to serve as a throne.
Props and costumes lists
The document provides lists of props and costumes needed for an upcoming production. It details that a throne or chaise lounge will represent the main character Affie's power as a heroic king. Other props mentioned include an oil drum, matchstick, bicycle, and an arched bridge backdrop. The costume description for Affie includes ray bans, skinny corduroys, a baggy t-shirt, and pristine trainers. The girl Georgina will have a filthy image conveyed through her blonde bob haircut, silver hoop earrings, Nike trainers, parker coat, bright skirt, crop top and layered jewelry.
Pitch[1]
The document proposes a narrative and visual concept for a music video. It involves a one-man band indie artist painting images on a sheet of glass throughout the video to represent exploring and expressing his identity. Later parts of the video would show the artist using body paint and costumes to blur gender identities and question social norms, eventually destroying a wallet to represent losing his sense of self and purpose.
The pitch
The document discusses the creation of a star image for a grime artist named AFFI. It describes AFFI's image as mysterious, dark, and rebellious. The target audience is identified as people aged 18-28 interested in niche genres like grime. Shots and scenes discussed for a potential music video emphasize a dark, minimalist style focused on AFFI's performance to match the personal lyrics.
Shot ideas, design elements
The document discusses ideas for shot compositions and design elements for a music video. It proposes using an oil canister that lights up throughout the video to provide natural lighting. It also suggests using cardboard cutouts of unrealistic but creative human body parts against a black background. Additionally, it mentions using colored bottles with fluorescent liquids as natural lighting to add color and uplift the mood.
Research into real and similar artists
The document summarizes information about several electronic artists - Crystal Castles, Foals, Ghostpoet, and Mikill Pane. It provides background on Crystal Castles' musical style and band members Alice Glass and Ethan Kath. It also gives brief overviews of Foals' genre and album nomination, Ghostpoet's first single and Mercury Prize nomination, and Mikill Pane's genres and producer Jake Gosling.
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Evaluation task 1
This document discusses how a media product conforms to conventions and stereotypes. It describes how the magician and assistant uphold the stereotype of male magicians with attractive female partners. It also conforms to stereotypes by dressing the assistant in white to represent innocence, and dressing the magician in a top hat, waistcoat and bow tie so he is easily recognizable. It aims to conform to expectations of thrillers and horrors by placing the innocent girl in a situation where the audience assumes something bad will happen.
Evaluation task 4 presentation
The primary target audience for the thriller media product would be 18-30 year olds who would enjoy the unique and exciting plot and bankable stars. The secondary audience would be older, educated people as the thriller is set in the 1940s-1950s around the time period they or their relatives grew up. The niche audience would be those who like complex, psychological thrillers, and the product would likely interest males more than females due to the portrayal of women in the plot.
Evaluation task 5 k a
This document summarizes how the film addressed and attracted its target audience. It aimed to attract both younger and older audiences by being set in the past in black and white like older films but also incorporating only segments of color like Sin City to appeal to younger viewers. It also aimed to attract male viewers through attractive females and mysteries and female viewers through themes of romance and relationships. The film's dark nightclub setting and themes of magic and magicians further broadened its potential appeal.
Task 2
The document discusses how effectively a band's main product, digipak, and poster combine to create a star image for appealing to their target audience. It analyzes the band's youthfulness, sexual magnetism, creativity, and talent as values that attract a large audience according to Richard Dyer's theory of stars and stardom. The band's young, naive look and simple clothing, as well as lead singer's attractiveness and love song, fit the values needed to market successfully to their target demographic of young women.
Task 2
The document discusses how stars and their public images are constructed through various media to appeal to target audiences. It uses the example of British rapper Tinie Tempah, analyzing how the design of his album covers feature recurring themes that appeal to both male and female audiences of different ages. The document also discusses the creation of a music video by a student group, highlighting how they incorporated various elements to appeal to their target audience and promote the band's image as unique, creative, and sexually appealing.
The Magician
This document discusses how the media product conforms to and challenges stereotypes. It describes having a stereotypical magician and glamorous assistant to make the audience relate easily. The victim wears white to appear innocent, while the magician dresses in a typical suit and hat. Stereotypes of alluring women are upheld by highlighting the assistant's legs. The production company title cards were included to maintain professionalism.
The magician
This document discusses how the media product conforms to and challenges stereotypes. It describes having a stereotypical magician character to make the audience relate easily. It also includes stereotypical costumes like a white dress for the female victim to highlight her innocence. However, it challenges conventions by showing the victim's death from a long shot and using graphic blood inspired by Sin City to draw the audience's attention.
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Task1 evaluation!
The music video challenges conventions in several ways: 1) By showing the artist writing on a camera instead of using it conventionally. 2) Using more filmic shots of the artist walking rather than typical performance elements. 3) Featuring dancers in an unconventional way not tied to the song. 4) Showing a still performance rather than an energetic one. The album design challenges conventions by using the artist's handwriting for the font and reusing backgrounds from the video. The poster challenges conventions by using an authentic photo rather than edited images.
Task1 evaluation!
The music video challenges conventions by showing the artist writing on a camera and including filmic shots of him walking with no performance or effects. It develops conventions through its use of dancers in a non-commercial way and by showing the artist performing still against a wall without interacting with the camera. The video also uses conventions like showing the artist playing his instrument and through its use of special effects. The album design challenges conventions with a handwritten font and realistic theme while the poster develops conventions by featuring a known photo from the video to promote the artist's style and genre.
Task1 evaluation
The music video challenges conventions by showing the artist writing on a camera and including filmic shots of him walking with no performance or effects. It develops conventions through its use of dancers in a non-commercial way and by showing the artist performing still against a wall without looking at the camera. The video also uses conventions like showing the artist playing his instrument and through its use of special effects. The album design challenges conventions with a handwritten font and realistic design elements, while the poster uses a known photo from the video to promote the artist's genre.
Evaluation Task1
The music video challenges conventions of existing media in several ways:
1) It shows the artist writing on a camera rather than using it conventionally.
2) The shots are more filmic than a typical music video, with no performance or effects.
3) The dancer develops the convention by using a dancer in an unconventional way that doesn't match the genre of music.
The video also uses some conventions by showing the artist performing while standing still and playing his instrument, and incorporates some special effects.
The album packaging challenges conventions by using the artist's handwriting for the font and reusing the background from the video rather than a new design. The poster also challenges conventions by using
My digipak idea
The document discusses ideas for designing a digipak album cover based on a Victorian era royal theme. The front cover concept shows royalty on thrones in luxurious outfits, representing the old being replaced by the new era. An example cover by Rusko is referenced for its urban twist on the throne idea. The back cover example from Keane uses easily readable text in a font that suits the overall theme, demonstrating how plain color schemes can be effective. The proposed font style for the digipak takes inspiration from Victorian era ink and quill markings used in literature of the time.
Cast and Costume
Affie will be the main character in the music video and will wear his typical style of ray ban sunglasses without lenses, skinny corduroys, a baggy t-shirt, clean trainers and white socks. Georgina Morton was chosen for the video because of her striking look and suitable style. She will portray a filthy and rude image while wearing silver hoop earrings, Nike Air Max trainers, a parka coat with a fur hood, a bright high-waisted skirt, a crop top, and lots of gold and silver jewelry including bracelets, necklaces and rings.
Prop research- throne.
The document discusses renting thrones from a prop rental company called Theme-traders for a production. An email was sent to Theme-traders to get a quote for renting golden thrones. The quote came back as £140 to rent the thrones, which was cheaper than making them by hand for over £300. An alternative idea mentioned was recycling an old wooden chair from a previous production and customizing it to serve as a throne.
Props and costumes lists
The document provides lists of props and costumes needed for an upcoming production. It details that a throne or chaise lounge will represent the main character Affie's power as a heroic king. Other props mentioned include an oil drum, matchstick, bicycle, and an arched bridge backdrop. The costume description for Affie includes ray bans, skinny corduroys, a baggy t-shirt, and pristine trainers. The girl Georgina will have a filthy image conveyed through her blonde bob haircut, silver hoop earrings, Nike trainers, parker coat, bright skirt, crop top and layered jewelry.
Pitch[1]
The document proposes a narrative and visual concept for a music video. It involves a one-man band indie artist painting images on a sheet of glass throughout the video to represent exploring and expressing his identity. Later parts of the video would show the artist using body paint and costumes to blur gender identities and question social norms, eventually destroying a wallet to represent losing his sense of self and purpose.
The pitch
The document discusses the creation of a star image for a grime artist named AFFI. It describes AFFI's image as mysterious, dark, and rebellious. The target audience is identified as people aged 18-28 interested in niche genres like grime. Shots and scenes discussed for a potential music video emphasize a dark, minimalist style focused on AFFI's performance to match the personal lyrics.
Shot ideas, design elements
The document discusses ideas for shot compositions and design elements for a music video. It proposes using an oil canister that lights up throughout the video to provide natural lighting. It also suggests using cardboard cutouts of unrealistic but creative human body parts against a black background. Additionally, it mentions using colored bottles with fluorescent liquids as natural lighting to add color and uplift the mood.
Research into real and similar artists
The document summarizes information about several electronic artists - Crystal Castles, Foals, Ghostpoet, and Mikill Pane. It provides background on Crystal Castles' musical style and band members Alice Glass and Ethan Kath. It also gives brief overviews of Foals' genre and album nomination, Ghostpoet's first single and Mercury Prize nomination, and Mikill Pane's genres and producer Jake Gosling.
Britney spears presentation
Britney Spears had a successful career from 1997 to 2011 beginning as a child performer and signing with Jive Records in 1997. Her first two albums established her as a pop icon, breaking sales records with hits like "...Baby One More Time" and "Oops!...I Did It Again." While her sexy persona and provocative music videos were controversial, they heightened her popularity among both female and male fans. After a highly publicized personal life and marriage in the 2000s, Spears had a mental breakdown in 2007, shaving her head. She later adopted a more modest image and sang about empowerment over men rather than love and sex. Though her career faced challenges, Spears remained a prominent figure in popular music and
Evaluation task 1
This document discusses how a media product conforms to conventions and stereotypes. It describes how the magician and assistant uphold the stereotype of male magicians with attractive female partners. It also conforms to stereotypes by dressing the assistant in white to represent innocence, and dressing the magician in a top hat, waistcoat and bow tie so he is easily recognizable. It aims to conform to expectations of thrillers and horrors by placing the innocent girl in a situation where the audience assumes something bad will happen.
Evaluation task 4 presentation
The primary target audience for the thriller media product would be 18-30 year olds who would enjoy the unique and exciting plot and bankable stars. The secondary audience would be older, educated people as the thriller is set in the 1940s-1950s around the time period they or their relatives grew up. The niche audience would be those who like complex, psychological thrillers, and the product would likely interest males more than females due to the portrayal of women in the plot.
Evaluation task 5 k a
This document summarizes how the film addressed and attracted its target audience. It aimed to attract both younger and older audiences by being set in the past in black and white like older films but also incorporating only segments of color like Sin City to appeal to younger viewers. It also aimed to attract male viewers through attractive females and mysteries and female viewers through themes of romance and relationships. The film's dark nightclub setting and themes of magic and magicians further broadened its potential appeal.
Task 2
The document discusses how effectively a band's main product, digipak, and poster combine to create a star image for appealing to their target audience. It analyzes the band's youthfulness, sexual magnetism, creativity, and talent as values that attract a large audience according to Richard Dyer's theory of stars and stardom. The band's young, naive look and simple clothing, as well as lead singer's attractiveness and love song, fit the values needed to market successfully to their target demographic of young women.
Task 2
The document discusses how stars and their public images are constructed through various media to appeal to target audiences. It uses the example of British rapper Tinie Tempah, analyzing how the design of his album covers feature recurring themes that appeal to both male and female audiences of different ages. The document also discusses the creation of a music video by a student group, highlighting how they incorporated various elements to appeal to their target audience and promote the band's image as unique, creative, and sexually appealing.
The Magician
This document discusses how the media product conforms to and challenges stereotypes. It describes having a stereotypical magician and glamorous assistant to make the audience relate easily. The victim wears white to appear innocent, while the magician dresses in a typical suit and hat. Stereotypes of alluring women are upheld by highlighting the assistant's legs. The production company title cards were included to maintain professionalism.
The magician
This document discusses how the media product conforms to and challenges stereotypes. It describes having a stereotypical magician character to make the audience relate easily. It also includes stereotypical costumes like a white dress for the female victim to highlight her innocence. However, it challenges conventions by showing the victim's death from a long shot and using graphic blood inspired by Sin City to draw the audience's attention.
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A Strategic Approach: GenAI in Education
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
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Attracting the audience
- 2. Using a teenage up and coming actress, we would aim for an age range of 16-22 year olds to be engaged and interested. All teenagers would be able to relate with a day to day teenage life. Having a teenager in bed, would set our teenage audience up for unusual danger they may face even in the safety of their home and comfort of their own beds This is a method of intriguing our target audience by relating to them With shots like this
- 3. However, with consideration to our secondary audience, our use of shots showing the teenager and baby in danger would attract adults with worry, interest and unease.
- 4. The psychological thriller aspects and shots also ‘sell’ our thriller, attracting thriller fans to new unusual occurrences