1. Facebook Recruiting in Ten Minutes Educational Webinar Series: January 11, 2011

3. Quick Intro

4. Webinar Topics

5. Facebook Recruiting – It’s Serious, Start Now

6. Are you Ready for Facebook?

7. Driving Candidates with Targeted Facebook Ads

8. Building a Facebook Fan Page Strategy

9. Q&A

10. Chat & Questions via GoToMeeting

12. 4 Fish Where the Fish Are…

13. 5 Facebook – It’s Serious 10X Facebook Users in 3 Years 50M (Oct ‘07) to 500M (Dec ‘10) Revenue - $1.2B in 1st Jan-Sept 2010 Facebook Net Profit of $355M* *Reuters – Jan 6, 2011

15. Do your employees use Facebook?

16. Are you naturally curious about using Facebook for business?

17. Do you want to recruit talent from 18-65?

19. 8 Targeting Users by Profile Information

20. 9 Leverage Logos & Images for Facebook Ads

21. 10 Bidding Strategies for PPC Campaigns Facebook Bids & Budgets

22. 11 Facebook PPC – Laser Focused Targeting

23. 12 Building a Facebook Fan Page Strategy Corporate Page vs. Dedicated Careers Page

24. 13 Corporate Page vs. Dedicated Page

25. 14 Facebook for Your Employment Brand

26. 15 Facebook Fan Page = Dist. & Engagement

27. 16 Facebook Fan Page = Dist. & Engagement

29. Tracking for ATS or Google Analytics

31. Passive Candidate Audience

32. Low Cost Threshold to Start

33. Extend Your Employee Referral Program

34. Sophisticated Targeting for Ads –

35. Education/Employer/Geography/Interests