HireClix - Anatomy Of Pay-Per-Click (PPC) Recruitment Marketing

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HireClix hosted a recruitment marketing webinar - The Anatomy of Pay-Per-Click Recruiting - to help educate recruiting executives on the practical use of Pay-Per-Click Recruitment Marketing.

Neil Costa is the CEO of HireClix. HireClix is an interactive recruitment marketing agency helping corporate recruiting teams leverage search engine optimization, pay-per-click recruiting, targeted interactive advertising, email marketing and social media to attract quality candidates.

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HireClix - Anatomy Of Pay-Per-Click (PPC) Recruitment Marketing

  1. 1. The Anatomy of Pay-Per-Click Recruiting<br />Webinar Series: July 22, 2010<br />
  2. 2. 2<br />What to Expect Today<br /><ul><li>Quick Intro
  3. 3. Webinar Topics –
  4. 4. Search engine optimization (SEO) vs. search engine marketing (SEM)
  5. 5. How pay-per-click (PPC) recruitment marketing campaigns work
  6. 6. The difference between Indeed, Simply Hired, JuJu and Google
  7. 7. Bidding strategies for PPC recruiting
  8. 8. Applicant tracking systems and a PPC recruiting campaign
  9. 9. Time for Q&A</li></li></ul><li>Anatomy of Pay-Per-Click Recruiting<br />Scott Ryan<br />
  10. 10. 4<br />Understanding your Core Value?<br /> About HireClix<br />Based in Gloucester, MA <br />Recruiting Industry Experience<br />Focused on Interactive Marketing<br />Develop Customized Marketing Approach<br />Drive New Concepts and Analyze Results<br />Provide Great Value and Zealous Service<br />
  11. 11. 5<br />Does PPC Matter?<br />
  12. 12. 6<br />SEO vs. SEM/PPC<br />
  13. 13. 7<br />SEO vs. SEM/PPC<br />
  14. 14. 8<br />SEO vs. SEM/PPC<br />
  15. 15. 9<br />How PPC Recruitment Marketing Works<br />Graphics from Simply Hired…<br />
  16. 16. 10<br />How PPC Recruitment Marketing Works<br />Company A<br />Bid @ $1.00<br />Company B<br />Bid @$0.80<br />Company C<br />Bid @ $0.65<br />Company D<br />Bid @$0.30<br />
  17. 17. 11<br />Differences Between the Search Engines<br />Major Search Engines<br />Job Aggregators<br />
  18. 18. 12<br />Facebook PPC – Laser Focused Targeting<br />
  19. 19. 13<br />Bidding Strategies for PPC Campaigns<br />What are the Best Bidding Strategies?<br />
  20. 20. 14<br />Bidding Strategies for PPC Campaigns<br /><ul><li>Set a Baseline to Start Accumulating Data
  21. 21. Use Information to:
  22. 22. Find Leverage Points
  23. 23. Triage Underperformers
  24. 24. Have Patience to Ride out Ebbs and Flows
  25. 25. Don’t be Afraid to Pause
  26. 26. Better Value in Aggregators than Major Search Engines
  27. 27. Be Cautious of the Universal Bid Strategy</li></li></ul><li>15<br />ATS Tracking – Accurate & Easy<br />https://jobs-akamai.icims.com/jobs/3624/job?sn=Indeed<br />Simply Hired – ATS integration information<br />Indeed – ATS integration information<br />
  28. 28. 16<br />Tracking & Reporting = ROI<br />Expect Great Reporting…<br />
  29. 29. 17<br />Benefits of PPC Recruitment Marketing<br /><ul><li>Candidates Search Differently Today
  30. 30. Pay Only for Performance
  31. 31. Grow Employer Brand
  32. 32. Measurable Results
  33. 33. Manage Recruitment Marketing Investments by:
  34. 34. Functional Job – Sales, Finance, Engineering
  35. 35. Geography – Site Specific, Expansion
  36. 36. Initiative – Campus, Diversity</li></li></ul><li>18<br />Q&A<br />HireClix Contacts – <br />Scott Ryan<br />scott.ryan@hireclix.com<br />Neil Costa<br />neil.costa@hireclix.com<br />888.419.CLIX<br />http://www.hireclix.com<br />

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