SGA Presentation 2010


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SGA Presentation 2010

  1. 1.
  2. 2. About Us<br />Sage Group Advertising & Communications is a full-service advertising agency specializing in recruitment advertising and Human Resources communications. With over 25 years of recruitment advertising experience, we offer the knowledge and expertise required to compete for talent in today’s ever-changing job market. <br />Sage Group was founded on the basic principle of providing outstanding service and value that delivers results. For our clients, that translates into innovative, cost-effective solutions customized to meet their specific goals. Whatever the size of your company or budget, or however complex or basic your recruitment and retention needs, you will find a proactive partner with Sage. <br />
  3. 3. Our Approach<br />The process of recruiting has become more competitive and complex, which stresses the ability to attract the best potential candidates. Sage Group provides the knowledge of the recruitment field to harness the power of marketing your opportunities to potential candidates. <br />Whether we’re talking about print advertising, broadcasting, interactive solutions, event marketing or anything in between, we know how to make it all work together seamlessly. It takes a consistent approach to create a meaningful employer brand, which, in turn, enables us to produce results. This consultative approach enables us to identify and address every possible recruitment and retention issue that arises. <br />From interactive media to eye-popping print, our communication solutions help our clients paint a picture, create a feeling, and stimulate response. <br />Sage Group Advertising offers clients comprehensive online and offline solutions; all under one roof.<br />
  4. 4. Services we offer:<br />Traditional Communications<br /><ul><li> Print (Newspaper/Journals)
  5. 5. Broadcast (Television/Radio)
  6. 6. Outdoor/Billboard
  7. 7. Media Contract Negotiations
  8. 8. Open Houses
  9. 9. Diversity Programs
  10. 10. Legal/Immigration Ads
  11. 11. Media Planning/Strategies/Placement
  12. 12. Full-Service Creative Development
  13. 13. Collateral Materials
  14. 14. Multimedia
  15. 15. Video Production
  16. 16. Newsletters, Brochures & Direct Mail Campaigns
  17. 17. Job Descriptions & Copywriting</li></li></ul><li>Services we offer:<br />Interactive Communications<br /><ul><li> Internet Postings & Contract Negotiations
  18. 18. Job Postings Management
  19. 19. Banner Advertising
  20. 20. Website Development, Graphics & Design
  21. 21. Search Engine Optimization
  22. 22. Social Media Community Management
  23. 23. Websites & Micro sites
  24. 24. Intranets/Extranets
  25. 25. Pay-Per-Click Campaigns (SEM)
  26. 26. Tradeshow & Job Fair Kiosks
  27. 27. Video Loops & CD-ROMS
  28. 28. Email Marketing & Ecards</li></li></ul><li>Services we offer:<br />Employee Communications<br /><ul><li> Employee Referral Programs
  29. 29. Recognition Programs
  30. 30. Retention Techniques
  31. 31. Employee Orientations</li></li></ul><li>Services we offer:<br />Specialty & Alternative Communications<br /><ul><li> College & Alumni Communications
  32. 32. Display Booth Design/Consultation
  33. 33. Incentive Programs & Giveaways
  34. 34. Employer Branding
  35. 35. Newsletters
  36. 36. Event Planning
  37. 37. Focus Groups
  38. 38. Direct Mail Services
  39. 39. Brochures</li></li></ul><li>Services we offer:<br />Search Engine Optimization<br />If your company’s website isn’t search engine optimized, then you’re loosing potential candidates because they are having difficulty finding you and your job opportunities on search engines like Google, Yahoo, Indeed, SimplyHired, etc. An average of 124 million job related searches are performed on Google each month and about 75% of candidates do not go past Page 2 of their search results.<br />With Search Engine Optimization, we can improve the volume and quality of traffic to your career site from search engines by making keyword and coding modifications to your site so that you will be properly indexed& ranked higher in the organic search results.<br />
  40. 40. Services we offer:<br />Search Engine Marketing / Pay-Per-Click (PPC) Campaigns<br />Today, the majority of job seekers are searching for jobs online and go to a search engine like Google, Yahoo, Indeed, SimplyHired, etc. first before any job board. Increase your applicant flow and drive job seekers directly to your site with PPC campaigns. <br />How does it work?<br />With a PPC campaign, your ad/job opportunity will appear in the sponsored ads section at the top of the search results page when a relevant keyword search has been performed. The potential candidate sees your ad first, clicks on the link and is taken to the job description on your website where they can apply immediately. You get great results. We track the performance for you and modify the keywords as needed.<br />It’s easy to set up & cost effective. Gives you months of exposure. And you pay only when your ad has been clicked on.<br />
  41. 41. Services we offer:<br />Social Media & Networking<br />Social Media such as Facebook, MySpace and LinkedIn has become an important part of networking with your past applicants, current employees, potential hires and company alumni to help you build your talent communities. <br />Did you know?<br /><ul><li>Facebook is the #1 site for adults ages 17 – 25 (college students & graduates)
  42. 42. Adults 30+ is the fastest growing age group on Facebook
  43. 43. MySpace is the #2 site for adults ages 17 – 25 and currently has more members ages 30+ than Facebook
  44. 44. LinkedIn is a fast-growing professional networking site that allows members to create business contacts, search for jobs, and find potential clients/hires
  45. 45. LinkedIn currently has more than 30 million users from 150 industries around the world</li></ul>Need help with your social networking campaign and/or profile page? Contact your Sage Group account representative today.<br />
  46. 46. Portfolio<br />Print ads<br />
  47. 47. Portfolio<br />Billboards & Banners<br />
  48. 48. Portfolio<br />Direct Mail/Newsletters/Brochures<br />