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Linkedin Best Practices


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Linkedin Best Practices

  1. 1. LinkedIn Best Practice Services
  2. 2. Presented by Sales Progress LLC
  3. 3. Why LinkedIn <ul><li>30 Million+ Users & Growing Everyday </li></ul><ul><li>FREE Service </li></ul><ul><li>Only “True” B 2 B Networking Platform </li></ul>
  4. 4. October 14, 2008: 100,101 new user signups – a LinkedIn record!
  5. 5. Social vs. Professional Networks <ul><li>Social networks offer tools for casual communication with family & friends </li></ul><ul><ul><li>Play games, Share photos & videos, Rate movies and music. Examples: Facebook, MySpace </li></ul></ul><ul><li>LinkedIn is a professional network intended to create global business opportunities </li></ul><ul><ul><li>Maintain business contacts online </li></ul></ul><ul><ul><li>Get introduced to professionals & service providers </li></ul></ul><ul><ul><li>Recommend colleagues & check references </li></ul></ul><ul><ul><li>Conduct research & receive industry news </li></ul></ul><ul><ul><li>Ask & answer industry questions </li></ul></ul>
  6. 6. The Power of Viral Growth <ul><li>LinkedIn Member Growth: </li></ul><ul><ul><li>2009: 35M+ </li></ul></ul><ul><ul><li>2008: 33M </li></ul></ul><ul><ul><li>2007: 10M </li></ul></ul><ul><ul><li>2006: 8.5M </li></ul></ul><ul><ul><li>2005: 4.4M </li></ul></ul><ul><ul><li>2004: 1.6M </li></ul></ul><ul><ul><li>2003: 85K </li></ul></ul><ul><li>Quick Stats: </li></ul><ul><ul><li>41 new member sign-ups per minute; Avg. 400K+ per week </li></ul></ul><ul><ul><li>October 14, 2008: 100,101 new user signups – a LinkedIn record! </li></ul></ul>
  7. 7. More Statistics <ul><li>These statistics were published in the Sept. 5, 2007 issue of USA Today, and give you an idea of why you should be a part of LinkedIn: </li></ul><ul><ul><li>Founded in 2003 </li></ul></ul><ul><ul><li>More than 1.4 million members who self-identify as senior executives </li></ul></ul><ul><ul><li>All Fortune 500 companies have executives that are members of LinkedIn </li></ul></ul><ul><ul><li>On average, 25 new members join every minute </li></ul></ul>
  8. 8. <ul><li>The largest pool of professionals available </li></ul><ul><ul><li>30M+ professionals, growing at 1.5M+ per month </li></ul></ul><ul><ul><li>14M+ decision makers </li></ul></ul><ul><ul><li>150 industry segments </li></ul></ul><ul><li>Quality sample - real professionals - real perspectives </li></ul><ul><ul><li>Single-sourced sample </li></ul></ul><ul><ul><li>Member authenticity screening </li></ul></ul><ul><ul><li>Infrequent member engagement </li></ul></ul>
  9. 9. <ul><li>Global footprint </li></ul><ul><ul><li>-13M+ international professionals </li></ul></ul><ul><ul><li>- Sample available in 40 countries </li></ul></ul><ul><li>Comprehensive survey capabilities </li></ul><ul><ul><li>- Deep targeting based on decision making authority, geography, keyword, industry, etc. </li></ul></ul><ul><ul><li>- Sample balancing </li></ul></ul><ul><ul><li>- Survey programming </li></ul></ul><ul><ul><li>- Incentive delivery </li></ul></ul><ul><ul><li>- CASRO compliant </li></ul></ul>
  10. 10. The LinkedIn Professional At A Glance Source: @plan Summer 2008 Average Age 41 Household Income $109,703 Male 64% Comp Index Rank HHI $100K+ 53.5% 210 1 Own Smartphone/PDA 34% 430 1 College Grad/Post Grad 80.1% 156 2 Business Decision Maker 49% 185 13 EVP/SVP/VP 6.5% 317 4
  11. 11. The LinkedIn Audience <ul><li>A Younger , More Affluent , More Influential And Harder-To-Find Audience Than The Leading Business Sites </li></ul>Source: @plan Summer 2008 Property Average Age Average HHI %Comp Co Size <100 % Comp Business Decision Makers % Comp That Read Business Magazine Last 30 Days LinkedIn 41 $109,703 26% 49% 29% 48 $101,701 18% 40% 45% 47 $93,896 18% 38% 47% 48 $95,668 18% 42% 51%
  12. 12. Recent Statistics <ul><li>As LinkedIn grows, it has been reported a new user joins every second of every day! </li></ul>
  13. 13. LinkedIn Serves So Many Valuable Elements of Business <ul><li>Selling </li></ul><ul><li>Networking </li></ul><ul><li>Marketing & Branding </li></ul><ul><li>Job Placement / Attainment </li></ul><ul><li>Organizational Entrenchment with Customers, Vendors, and Partners </li></ul>
  14. 14. Why Do Organizations Need Help? <ul><li>Opportunity is vast </li></ul><ul><li>Features are very robust </li></ul><ul><li>Features are added daily </li></ul><ul><li>There are methods to leverage the innovative LinkedIn system that are not taught on their site. </li></ul>
  15. 15. Building An Organizational Social Networking Power House
  16. 16. Why LinkedIn Organizationally
  17. 17. 3 Service Offerings <ul><li>Individual Coaching & Training </li></ul><ul><li>Specific Program Offerings </li></ul><ul><li>Enterprise LinkedIn Services </li></ul>
  18. 18. 1. Individual Coaching <ul><li>Working with specific people to develop their LinkedIn profile, adding content, and leveraging their profile as a tool to embrace their desired result. </li></ul><ul><ul><li>New Job </li></ul></ul><ul><ul><li>Prospect for New Business </li></ul></ul><ul><ul><li>Building A Powerful Network </li></ul></ul><ul><ul><li>Finding Business Partners </li></ul></ul>
  19. 19. 2. Specific Program Offerings <ul><li>Basic Training </li></ul><ul><li>Advanced Selling with LinkedIn </li></ul><ul><li>Personal Marketing with LinkedIn </li></ul><ul><li>Recruiting & Placement with LinkedIn </li></ul>
  20. 20. a) Basic Training <ul><li>This 4 hour workshop teaches the core components and functionality of the LinkedIn system. This workshop is geared toward people who are new to the site. </li></ul><ul><ul><li>Setting up Your Profile </li></ul></ul><ul><ul><li>Start Connecting with People </li></ul></ul><ul><ul><li>How to build network and with whom </li></ul></ul><ul><ul><li>Building LinkedIn consistency </li></ul></ul>
  21. 21. b) Advanced Selling with LinkedIn <ul><li>This program is an 8 hour program with a 21 day reinforced program to help sales professionals leverage the vast features of LinkedIn. </li></ul><ul><ul><li>3 Creative advanced search techniques </li></ul></ul><ul><ul><li>Adding links to your profile that help you sell </li></ul></ul><ul><ul><li>Updating your profile creatively to generate traffic to build more leads </li></ul></ul><ul><ul><li>Building presentations </li></ul></ul><ul><ul><li>Specific continuous activities that generate traffic to your profile </li></ul></ul><ul><ul><li>The greatest networking techniques guaranteed to generate new leads and referrals </li></ul></ul><ul><ul><li>Why searching for others can generate traffic </li></ul></ul><ul><ul><li>Building a selling program with LinkedIn </li></ul></ul>
  22. 22. c) Personal Marketing <ul><li>This 4 hour program teaches the features that help drive marketing activity and overall brand awareness. </li></ul><ul><ul><li>Adding powerful presentations </li></ul></ul><ul><ul><li>Adding multimedia tricks </li></ul></ul><ul><ul><li>Adding the most downloaded </li></ul></ul><ul><ul><li>Blogging strategies </li></ul></ul><ul><ul><li>Leveraging recommendations </li></ul></ul><ul><ul><li>How to use your LinkedIn profile to educate </li></ul></ul>
  23. 23. d) Recruiting & Placement <ul><li>This 4 hour workshop teaches the core components and functionality of the LinkedIn system as they relate to recruiting and placing employees. This workshop is geared toward helping people find employees and those employees who need employment. </li></ul><ul><ul><li>Finding possible employee candidates </li></ul></ul><ul><ul><li>Helping place candidates using search features </li></ul></ul><ul><ul><li>And much, much more </li></ul></ul>
  24. 24. 3. Enterprise LinkedIn Building An Organizational Social Network Powerhouse <ul><li>Organizational-wide approach to developing a LinkedIn strategy to build brand awareness, sales success, and employee / customer engagement throughout the organization. </li></ul>
  25. 25. Enterprise LinkedIn Development Process 1. Assessment 2. Strategy 3. Training 4. Action Reinforcement Services
  26. 26. 1. Assessment <ul><li>Sales Progress has created a formal assessment process to depict the specific needs of your organization. This allows us to develop a plan geared toward your desired business outcome. </li></ul><ul><li>5 Areas to be assessed </li></ul><ul><ul><li>HR </li></ul></ul><ul><ul><li>Marketing </li></ul></ul><ul><ul><li>Internal Product Presentations (.ppt) </li></ul></ul><ul><ul><li>Customer Service </li></ul></ul><ul><ul><li>Sales </li></ul></ul>
  27. 27. 2. Strategy <ul><li>Human Resource Action Plan </li></ul><ul><li>Marketing Integration Plan </li></ul><ul><li>Customer Service Engagement Plan </li></ul><ul><li>Selling Strategies & Prospecting Plan </li></ul>
  28. 28. 3. Training <ul><li>A corporate-wide training strategy will be implemented teaching the specific features of LinkedIn as they relate to the specific needs of the organization. </li></ul><ul><li>The training will be a combination of workshops and webinars. </li></ul>
  29. 29. 4. Action Reinforcement Services <ul><li>“ Top of Mind” activities automatically sent throughout the company -- specific to the needs of the department. </li></ul><ul><li>After training, we often get distracted and forget to apply what we have been taught. A proprietary system will be used to automate the instructional reminders specific to each employee’s function to building a social networking powerhouse. </li></ul>
  30. 30. We Will Build You a Customized LinkedIn Development Plan <ul><li>Contact Us: </li></ul><ul><li>Sales Progress LLC </li></ul><ul><li>11514 North Port Washington Road </li></ul><ul><li>Suite 101 </li></ul><ul><li>Mequon, WI 53092 </li></ul><ul><li> </li></ul><ul><li>1-262-240-1077 </li></ul>