recruitment advertising agency - HireClix - Mobile recruiting strategy - mobile recruiting game plan - Jibe, iMomentous, SnapHop, MoBolt - mobile advertising for recruiting
2. 2
Understanding your Core Value?
• Based in Boston, MA
• Recruitment Marketing Agency
• Advisor - Technology & Media Independent
• Digital Marketing Expertise – Go Beyond Job Boards
• Monster Marketing Knowledge
• Consumer Marketing Approach – ROI Driven
“Totally obsessed with helping our clients get the most for their
recruiting dollars”
About HireClix
3. 3
Understanding your Core Value?
• Mobile Facts, Stats& Trends
• Mobile Candidate Experience & Impact on Brand
• Key Questions to Ask for your Mobile Recruiting
Strategy
• Discuss a Short List of Mobile Solutions
• Next: What to do after your Mobile Site is Live
Today’s Goal: Better Prepare You
4. Your candidates are mobile
1/3 of searches on Indeed come from a mobile device. Indeed is the
#1 mobile app for jobs on Android, iPhone and iPad.
* Indeed primary data.
5. * Wall Street Journal article March 25, 2013 – iMomentous visited Fortune 500 sites .
Among Fortune 500 Companies
167 (1/3) have mobile optimized career section
65 had a mobile ready site in July 2012
11. 11
Questions for the Organization
• Mobile App vs. Mobile Site?
• How Many Mobile Visitors Come to
Our Career Site Today?
• How Does Mobile Stack up Against
our Other Needs?
• How Bad is the Experience and Does
that Help Prioritize?
• Will our ATS Support Mobile?
• What Does the Project Look Like?
Owner | Timeline |Budget | Vendors
12. 12
Questions for the Mobile Vendors
• What ATSsystem integrations?
• How do you get our jobs?
• What’s thetime to implement?
• Who edits the site content?
• Handle ATS “Source of hire”
tracking?
• Ready to support new devices?
• Can you provide “Live”
examples/references?
• What are the fees – setup,
integration annual, one-time?
14. 14
Now What?
• Understand the Baseline - % of Mobile Traffic
• Develop Awareness Plan – Internal, Social, etc.
• Consider Mobile Ads to Drive Candidates
• Google, Facebook, Indeed, Targeted Ads
15. 15
Next Steps
• Determine Current Mobile Volume
• Assess Urgency of the Organization
• Understand ATS Implications
• Vendor Review Process
• Implement
• Marketing, Promotion & Hiring
16. 16
Mobile Advertising Now
• Google: Targeted Ads Pushed to Candidates by
Device
• Facebook: Sponsored Stories Appear During
Mobile Facebook Experience
• Major Media: CNN, Weather Channel, ESPN all
have Mobile Ads
17. 17
Q&A
HireClix Contacts – Connect with us on LinkedIn
Scott Ryan – VP Client Services
scott.ryan@hireclix.com
Neil Costa – Founder
neil.costa@hireclix.com
HireClix can help with your…
•Mobile Recruiting Strategy
• Mobile Vendor Assessment
• Mobile Recruiting Project Management
•Mobile Recruitment Marketing
• Overall Recruitment Advertising
www.hireclix.com
www.linkedin.com/company/hireclix
www.twitter.com/hireclix
www.facebook.com/hireclix
Editor's Notes
Mobile is changing the way people lookfor and apply to jobs
Mobile is changing the way people lookfor and apply to jobs