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creativity-based tourism
creativity-based tourism
creativity-based tourism
creativity-based tourism
creativity-based tourism
creativity-based tourism
creativity-based tourism
creativity-based tourism
creativity-based tourism
creativity-based tourism
creativity-based tourism
creativity-based tourism
creativity-based tourism
creativity-based tourism
creativity-based tourism
creativity-based tourism
creativity-based tourism
creativity-based tourism
creativity-based tourism
creativity-based tourism
creativity-based tourism
creativity-based tourism
creativity-based tourism
creativity-based tourism
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creativity-based tourism

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creativity-based tourism is a concept on enriching people who travel and also give more benefits to community

creativity-based tourism is a concept on enriching people who travel and also give more benefits to community

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  • 1. Creative Industry in Indonesia Its  Profiles  and  How  it  Works  for  Tourism  Development   Henky  Hermantoro henkyhermantoro@yahoo.com A  Regional  High-­‐Level  Forum  on  Intellectual  Property  and  Creative  Industries World  Intellectual  Property  Organization  (WIPO) in  cooperation  with The  Malaysian  Intellectual  Property  Cooperation  (MyIPO) Kuala  Lumpur,  11-­‐14  December  2013
  • 2. General information The Importance of Tourism and Creative Economy
  • 3. INDONESIA courtesy: indonesia-peta.blogspot.com Consists  of  more  than  17,000  islands The  area  is  about  1.9  million  sqkm  of  land  and  3.1  sqkm  of  sea It  ranges  of  5,271  km/3,275  mile  East  to  West,  and  2,210  km/1,373  mile  North  to  South It  consists  of  34  provinces  and  almost  500  local  governments Its  population  is  more  than  240  million It  has  more  than  300  ethnic  groups  with  their  own  unique  local  cultures  and  language
  • 4. THE IMPORTANCE ON DEVELOPING CREATIVE ECONOMY IN INDONESIA Economic   contribution GDP,  job  creation,   export Social  consequences quality  of  life,  welfare   equality,  social tolerance Why creative economy? Innovation  &   creativity idea  &  creative   thinking,  value   creation Business  climate new  business   creation, chain  reaction  for   other  sectors,   marketing Nation’s  image  & identity tourism,  national   icon,  creating  value   for  local  culture  &   heritage Renewable  resources based  on  knowledge  &   creativity,  green community Source:  Ministry  of  Trade  (2008).  The  Development  of  Creative  Economy  in  Indonesia  2025
  • 5. THE IMPORTANCE ON DEVELOPING TOURISM IN INDONESIA Economic   contribution GDP,  job  creation,   export,  multiplier   effect Social  consequences quality  of  life,  welfare   equality,  social tolerance Business  climate local  wisdom,   strengthening   community Why tourism? Self  actualization tourist  satisfaction,   community   satisfaction Nation’s  image  & identity competitiveness,   uniqueness,  national   proudness Sustainability economy,  socio  cultural,   environment
  • 6. THE RESPONSIBILITIES 2009 2008 the  study 2011-­‐now Year  of   Creative   Industry The  establishment  of  Ministry  of  Tourism  and  Creative   economy Ministry  of    Trade Ministry  of    Tourism  and   Creative  Economy Creative  Industry Creative  Industry Tourism Tourism Ministry  of    Culture  and   Tourism Ministry  of  Trade Ministry  of  Industry Ministry  of  Cooperation  and  SMEs Ministry  of  Culture  and  Education Ministry  of  Justice  and  Human  Rights Creativity-Based Tourism
  • 7. VISION TOURISM AND CREATIVE ECONOMY 2012-2014 To  realize  the  welfare  and  quality  of  life   of  the  people  by  promoting  tourism  and   creative  economy
  • 8. CREATIVE AND TOURISM EVENTS Creative  environment Increasing  number  of  tourists Economy  benefits  (employment  etc) Proudness Tourism  product  and  destination   promotion Government  revenue etc
  • 9. Creative Economy Its Contributions to National Economy
  • 10. SUB SECTORS IN CREATIVE INDUSTRY ADVERTISING ARCHITECTURE ART & ANTIQUE MARKET CRAFT DESIGN FASHION FILM, VIDEO & PHOTOGRAPHY INTERACTIVE GAMES MUSIC PERFORMING ARTS PRINTING & PUBLISHING IT CONSULTANT & SOFTWARE RADIO & TV RESEARCH & DEVELOPMENT CULINARY
  • 11. THE CONTRIBUTION TO GDP 2012 G  D  P IDR  8,309,574.5   billion Trade,  hotel,  restaurant Transportation  &  communication 6.5% 10.9% Construction 10.4% Electricity,  gas,  water 0.7% 6.7% Finance,  real  estate,  corporate  services 10.3% Services Processing  industry 20.8% 6.9% Creative  industry (IDR  573,890.7  billion) Mining  &  quarrying 12.3% Source:  Ministry  of    Tourism  and  Creative  Economy  (2012).  Strategic  Plan  2012-­‐2014. 14.4% Agriculture,  livestock,  forestry,  fishery
  • 12. THE CONTRIBUTION TO EMPLOYMENT 2012 EMPLOYMENT 110,808,154  people Transportation  &  communication 4.4% Trade,  hotel,  restaurant 15.9% 2.3% Finance,  real  estate,  corporate  services 14.7% Services Construction 6.1% Electricity,  gas,  water 0.2% Processing  industry 9.2% Creative  industry 10.6% (11,799.568  people) 1.4% Mining  &  quarrying 35.1% Agriculture,  livestock,  forestry,  fishery Source:  Ministry  of    Tourism  and  Creative  Economy  (2012).  Strategic  Plan  2012-­‐2014.
  • 13. NUMBER  OF   ENTERPRISES 55,536,646  units THE CONTRIBUTION TO NUMBER OF ENTERPRISES 2012 Trade,  hotel,  restaurant 17.59% 0.51% Mining  &  quarrying 5.08% Services 9.72% Creative  industry (5,398,162  units) 0.80% Construction Finance,  real  estate,  corporate   1.63% services 5.45% Transportation  &  communication 55.98% Agriculture,  livestock,   forestry,  fishery Source:  Ministry  of    Tourism  and  Creative  Economy  (2012).  Strategic  Plan  2012-­‐2014. Electricity,  gas,  water 0.04% 3.20% Processing  industry
  • 14. CREATIVE INDUSTRY 2012 SUB SECTORS COMPOSITION GDP (%) 1.6% IT  consultant  &  software Interactive  games 0.7% Music 0.8% 3.1% Radio  &  TV Printing  &   publishing 1.9% R  &  D 7.8% Performing  art 0.4% Film,  video,  photography 1.3% 32.3% Culinary Fashion 28.7% CREATIVE   INDUSTRY (IDR  573,890.7   billion/ 6.91%  nat’l) Design 3.8% 0.5% Advertising 0.3% Art  &  antique   2.0% Architecture market Craft 14.7% Source:  Ministry  of    Tourism  and  Creative  Economy  (2012).  Strategic  Plan  2012-­‐2014.
  • 15. CREATIVE INDUSTRY 2012 EMPLOYMENT (%) Music 0.5% 0.7% Performing  art 4.3% Printing  &  publishing 0.6% IT  consultant  &  software Interactive  games 0.2% 0.1% R  &  D 1.1% Radio  &  TV Film,  video,  photography 0.5% 31.7% Culinary Fashion 32.3% EMPLOYMENT 11,799,568  people (10.65%  nat’l) 0.1% Art  &  antique  market 0.2% Advertising Design 1.4% 0.4% Architecture 26.1% Craft Source:  Ministry  of    Tourism  and  Creative  Economy  (2012).  Strategic  Plan  2012-­‐2014.
  • 16. CREATIVE INDUSTRY SUB SECTOR GROWTH 2006 AND 2012 (%) 15.0 11.98 8.27 5.8 5.0 5.7 3.3 5.6 2.8 1.8 6.8 7.59 5.1 6.78 1.7 1.2 9.4 7.54 5.23 2.7 4.28 3.5 6.4 5.03 6.2 5.48 3.8 -­‐3.3 -­‐4.43 -­‐5.0 -­‐7.44 -­‐15.0 2012 -­‐20.8 Culinary research  &  development Radio  &  TV IT  consultant  &  software Printing  &  publishing Performing  arts Source:  Ministry  of    Tourism  and  Creative  Economy  (2012).  Strategic  Plan  2012-­‐2014. music interactive  games Film,  video,  photography Fashion Design Craft Art  &  antiques  market Architecture Advertising -­‐25.0 2006
  • 17. Creativity-Based Tourism How Creativity Gives Energy to Tourism
  • 18. THE TYPOLOGY OF CREATIVE INDUSTRY Related   industries   dependent  on  art  and   culture e.g.  tourism Cross   over  industries e.g.  publishing,  radio  and  TV   entertainment  and  professional  sport Art   and  culture   industries e.g.  art,  music,  fashion  design,   writing,  and  craft Creative   workers e.g.artists,  musicians,   fashion  designers,   writers  and   craftsmen Source:  Jorgen,  R.,  et  al.  (2010).  New  Cluster  Concepts  Activities  in  Creative  Industries.  Copenhagen:  FORA,  p.  4.
  • 19. THE TOURISM AND CREATIVE INDUSTRY HOW THEY WORK Improving  the   quality  of  the   product Tourism 2011 Employment  8.5  million GDP  contribution  4% Creating  tourist   attractions Creative  economy Promotion Promotion Source:  Ministry  of    Tourism  and  Creative  Economy  (2012).  Strategic  Plan  2012-­‐2014. 2011 Employment  11.7  million GDP  contribution  7%
  • 20. THE NEW ECONOMY PARADIGM THAT INFLUENCES TOURISM Agricultural revolution (8) Agricultural   economy Industrial revolution (1780-­‐1840) Post-­‐industrial/ mass    production (mid  1900s) Industrial   economy Service   economy Digital revolution (1970-­‐1990) Knowledge  economy Information   economy Pleasure-­‐based   tourism Service-­‐based   tourism Creative revolution (2010-­‐) Creative   economy Knowledge-­‐based  tourism
  • 21. THE TOURISM AND CREATIVE INDUSTRY HOW THEY WORK Intangible Knowledge-­‐based   tourism  (e.g.creative   tourism) Service-­‐based   tourism (e.g.  cultural  and   heritage  tourism) Tangible Tourism  resources Pleasure-­‐based  tourism (mass  tourism,  e.g.  sand-­‐sun-­‐sea  tourism) Type  of  tourism Knowledge  economy Service  economy Industrial  economy Process  of  change
  • 22. THE CREATIVITY-BASED TOURISM Creativity-­‐based   tourism Tourism  Community Tourism  products e.g.  accommodation,   restaurants,  guides,  travel   bureaus,  etc (13  types) Creative  workers Creative  products e.g.  artists,  musicians,   fashion  designers,  writers   and  craft  etc. (15  sub  sectors) Creative  tourism Creative  Action  (active) Tourist Interactive  process Experience  (passive) Cultural  tourism
  • 23. THE CREATIVITY-BASED TOURISM HOW IT WORKS Creative  workers Tourism  community   forum Tourism  community   enterprises Creativepreneur Development Private Creative   environment Empowerment Business   environment Government
  • 24. Thank You henkyhermantoro@yahoo.com Creative  without  strategy  is  called  'art.'   Creative  with  strategy  is  called  'advertising.' Jef  I.  Richards

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