0
Creative Connections
                                                               Minneapolis, MN Sept 16-19, 2010
     ...
Personal Branding
                                 Strategy
   •       Who do you want to reach?

   •       Why?

   •   ...
Where are
               your key
             influencers?
       • LinkedIn
       • Facebook
       • Twitter
       • F...
Where are
               your key
             influencers?
       • LinkedIn
       • Facebook
       • Twitter
       • F...
Who
         are you
          trying
            to
         engage?

 @heidimiller
 #tcce10
Friday, September 17, 2010
% Growth of
                                adults
                               updating
                               ...
Average of of
                             SNS users by
                                 site


 @heidimiller
 #tcce10
Fri...
Average of of
                             SNS users by
                                 site


 @heidimiller
 #tcce10
Fri...
Average of of
                             SNS users by
                                 site


 @heidimiller
 #tcce10
Fri...
Average of of
                             SNS users by
                                 site


 @heidimiller
 #tcce10
Fri...
Average of of
                             SNS users by
                                 site


 @heidimiller
 #tcce10
Fri...
Average of of
                             SNS users by
                                 site


 @heidimiller
 #tcce10
Fri...
Branding Basics




 @heidimiller
 #tcce10
Friday, September 17, 2010
Know your
              superpower




 @heidimiller
 #tcce10
Friday, September 17, 2010
What is your value
                               proposition?




 @heidimiller
 #tcce10
Friday, September 17, 2010
What is your value
                               proposition?
              •       I help people who spend/enjoy/love __...
What is your value
                               proposition?
              •       I help people who spend/enjoy/love __...
What is your value
                               proposition?
              •       I help people who spend/enjoy/love __...
What is your value
                               proposition?
              •       I help people who spend/enjoy/love __...
What is your value
                               proposition?
              •       I help people who spend/enjoy/love __...
Build
                                your
                             reputation


 @heidimiller
 #tcce10
Friday, Septem...
@heidimiller
  #tcce10
Friday, September 17, 2010
Be personal
                             Be generous
                             Be relevant



 @heidimiller
  #tcce10
F...
Building Presence




 @heidimiller
 #tcce10
Friday, September 17, 2010
Building Presence
              •       Blogs/podcasts




 @heidimiller
 #tcce10
Friday, September 17, 2010
Building Presence
              •       Blogs/podcasts
                      Post thoughtfully on a regular basis on relev...
Building Presence
              •       Blogs/podcasts
                      Post thoughtfully on a regular basis on relev...
Building Presence
              •       Blogs/podcasts
                      Post thoughtfully on a regular basis on relev...
Building Presence
              •       Blogs/podcasts
                      Post thoughtfully on a regular basis on relev...
Building Presence
              •       Blogs/podcasts
                      Post thoughtfully on a regular basis on relev...
Building Presence
              •       Blogs/podcasts
                      Post thoughtfully on a regular basis on relev...
Building Presence
              •       Blogs/podcasts
                      Post thoughtfully on a regular basis on relev...
Building Presence
              •       Blogs/podcasts
                      Post thoughtfully on a regular basis on relev...
Building Presence
              •       Blogs/podcasts
                      Post thoughtfully on a regular basis on relev...
Building Presence
              •       Blogs/podcasts
                      Post thoughtfully on a regular basis on relev...
Building Presence
              •       Blogs/podcasts
                      Post thoughtfully on a regular basis on relev...
Building Presence
              •       Blogs/podcasts
                      Post thoughtfully on a regular basis on relev...
Building Presence
              •       Blogs/podcasts
                      Post thoughtfully on a regular basis on relev...
Building Presence
              •       Blogs/podcasts
                      Post thoughtfully on a regular basis on relev...
Building Presence
              •       Blogs/podcasts
                      Post thoughtfully on a regular basis on relev...
Building Presence
              •       Blogs/podcasts
                      Post thoughtfully on a regular basis on relev...
Expose yourself




              @heidimiller
              #tcce10
Friday, September 17, 2010
Express
                             personality




 @heidimiller
 #tcce10
Friday, September 17, 2010
Be personal

                                                                  • Self-expression
                         ...
@heidimiller
                 #tcce10
Friday, September 17, 2010
Be personable...

                                without being

                                    too personal
        ...
Content Distribution for
                                 SNS
                               20%



                    20...
3 Steps to
        Managing
       Your




 @heidimiller
                             Online Brand
 #tcce10
Friday, Septe...
Step 1:
                             Monitor


 @heidimiller
 #tcce10
Friday, September 17, 2010
Step 1:
                             Monitor


 @heidimiller
 #tcce10
Friday, September 17, 2010
Set up Google alert
                                www.google.com/alert

                                 Your name
     ...
1. Enter search term




 @heidimiller
 #tcce10
Friday, September 17, 2010
1. Enter search term   2. Choose Everything




 @heidimiller
 #tcce10
Friday, September 17, 2010
1. Enter search term            2. Choose Everything




 @heidimiller
 #tcce10
                             3. Enter emai...
Step 2: Set
           up profiles


 @heidimiller
 #tcce10
Friday, September 17, 2010
Profile Basics
         •       Use consistent, friendly, professional profile photo
               •       Your face

     ...
Profile do’s
                     • Basic info
                     • Profile photo
                     • Relationships
   ...
Profile do’s
                     • Basic info
                     • Profile photo
                     • Relationships
   ...
Profile do’s
                     • Basic info
                     • Profile photo
                     • Relationships
   ...
Profile do’s
                     • Basic info
                     • Profile photo
                     • Relationships
   ...
Profile do’s
                     • Basic info
                     • Profile photo
                     • Relationships
   ...
Profile do’s
                     • Basic info
                     • Profile photo
                     • Relationships
   ...
Profile do’s
                     • Basic info
                     • Profile photo
                     • Relationships
   ...
Profile do’s
                     • Basic info
                     • Profile photo
        Add personal and
      professio...
Basic info
           • Hometown
           • Location
           • Birthday
           • Gender
           • Bio: tell a ...
Basic info
           • Hometown
           • Location
           • Birthday
           • Gender
           • Bio: tell a ...
Profile do’s




 @heidimiller
 #tcce10
Friday, September 17, 2010
Profile do’s


               Handle: Descriptive,
               shortest version of
                 your real name




 ...
Profile do’s

                                              List your real name,
                                          ...
Profile do’s




 @heidimiller
  #tcce10
Friday, September 17, 2010
Profile do’s




                                     Link to your
                                       website




 @hei...
Profile do’s




                                                 Link to your
                                            ...
Profile do’s




                                                 Link to your
                                            ...
Profile do’s




                                                 Link to your
                                            ...
Profile do’s




                                                 Link to your
                                            ...
Step 3:

                             Engage




 @heidimiller
 #tcce10
Friday, September 17, 2010
Answer the questions




  @heidimiller
   #tcce10
Friday, September 17, 2010
Answer the questions
                  • What are you reading?
                  • What are you commenting on?
           ...
Answer the questions




  @heidimiller
   #tcce10
Friday, September 17, 2010
Answer the questions
                  • What would you like to ask?
                  • What are you participating in?
  ...
Tips for brand building
      •       Be generous and gracious. Check your ego at the door.

      •       Don’t be That G...
Creative Connections
                                                               Minneapolis, MN Sept 16-19, 2010
     ...
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Social Media for Branding

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Using social media for personal branding for craft-oriented entrepreneurs. From The Creative Connection Event Smart Bar, 9-16-10.

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  • Transcript of "Social Media for Branding"

    1. 1. Creative Connections Minneapolis, MN Sept 16-19, 2010 #tcce10 Personal Branding The Power of You Heidi Miller, Social Media Consultant, www.heidi-miller.com @heidimiller http://profile.to/heidimiller Friday, September 17, 2010
    2. 2. Personal Branding Strategy • Who do you want to reach? • Why? • What do you want them to do? • How can you help them? • How will you know when you’ve succeeded? • What are your current marketing goals? @heidimiller #tcce10 Friday, September 17, 2010
    3. 3. Where are your key influencers? • LinkedIn • Facebook • Twitter • Flickr • MySpace • Amazon reviews • iTunes • Forums @heidimiller #tcce10 Friday, September 17, 2010
    4. 4. Where are your key influencers? • LinkedIn • Facebook • Twitter • Flickr • MySpace • Amazon reviews • iTunes • Forums @heidimiller #tcce10 Friday, September 17, 2010
    5. 5. Who are you trying to engage? @heidimiller #tcce10 Friday, September 17, 2010
    6. 6. % Growth of adults updating Twitter status @heidimiller #tcc10 Friday, September 17, 2010
    7. 7. Average of of SNS users by site @heidimiller #tcce10 Friday, September 17, 2010
    8. 8. Average of of SNS users by site @heidimiller #tcce10 Friday, September 17, 2010
    9. 9. Average of of SNS users by site @heidimiller #tcce10 Friday, September 17, 2010
    10. 10. Average of of SNS users by site @heidimiller #tcce10 Friday, September 17, 2010
    11. 11. Average of of SNS users by site @heidimiller #tcce10 Friday, September 17, 2010
    12. 12. Average of of SNS users by site @heidimiller #tcce10 Friday, September 17, 2010
    13. 13. Branding Basics @heidimiller #tcce10 Friday, September 17, 2010
    14. 14. Know your superpower @heidimiller #tcce10 Friday, September 17, 2010
    15. 15. What is your value proposition? @heidimiller #tcce10 Friday, September 17, 2010
    16. 16. What is your value proposition? • I help people who spend/enjoy/love _________ and who need ________ @heidimiller #tcce10 Friday, September 17, 2010
    17. 17. What is your value proposition? • I help people who spend/enjoy/love _________ and who need ________ • Who are facing ______________ @heidimiller #tcce10 Friday, September 17, 2010
    18. 18. What is your value proposition? • I help people who spend/enjoy/love _________ and who need ________ • Who are facing ______________ • Will enjoy _________________ @heidimiller #tcce10 Friday, September 17, 2010
    19. 19. What is your value proposition? • I help people who spend/enjoy/love _________ and who need ________ • Who are facing ______________ • Will enjoy _________________ • While enabling ______________ @heidimiller #tcce10 Friday, September 17, 2010
    20. 20. What is your value proposition? • I help people who spend/enjoy/love _________ and who need ________ • Who are facing ______________ • Will enjoy _________________ • While enabling ______________ • Compared to _______________ @heidimiller #tcce10 Friday, September 17, 2010
    21. 21. Build your reputation @heidimiller #tcce10 Friday, September 17, 2010
    22. 22. @heidimiller #tcce10 Friday, September 17, 2010
    23. 23. Be personal Be generous Be relevant @heidimiller #tcce10 Friday, September 17, 2010
    24. 24. Building Presence @heidimiller #tcce10 Friday, September 17, 2010
    25. 25. Building Presence • Blogs/podcasts @heidimiller #tcce10 Friday, September 17, 2010
    26. 26. Building Presence • Blogs/podcasts Post thoughtfully on a regular basis on relevant topics @heidimiller #tcce10 Friday, September 17, 2010
    27. 27. Building Presence • Blogs/podcasts Post thoughtfully on a regular basis on relevant topics Comment on relevant blogs @heidimiller #tcce10 Friday, September 17, 2010
    28. 28. Building Presence • Blogs/podcasts Post thoughtfully on a regular basis on relevant topics Comment on relevant blogs Call in podcast comments @heidimiller #tcce10 Friday, September 17, 2010
    29. 29. Building Presence • Blogs/podcasts Post thoughtfully on a regular basis on relevant topics Comment on relevant blogs Call in podcast comments • Facebook @heidimiller #tcce10 Friday, September 17, 2010
    30. 30. Building Presence • Blogs/podcasts Post thoughtfully on a regular basis on relevant topics Comment on relevant blogs Call in podcast comments • Facebook Like @heidimiller #tcce10 Friday, September 17, 2010
    31. 31. Building Presence • Blogs/podcasts Post thoughtfully on a regular basis on relevant topics Comment on relevant blogs Call in podcast comments • Facebook Like Comment @heidimiller #tcce10 Friday, September 17, 2010
    32. 32. Building Presence • Blogs/podcasts Post thoughtfully on a regular basis on relevant topics Comment on relevant blogs Call in podcast comments • Facebook Like Comment Join Facebook events @heidimiller #tcce10 Friday, September 17, 2010
    33. 33. Building Presence • Blogs/podcasts Post thoughtfully on a regular basis on relevant topics Comment on relevant blogs Call in podcast comments • Facebook Like Comment Join Facebook events Share Facebook events @heidimiller #tcce10 Friday, September 17, 2010
    34. 34. Building Presence • Blogs/podcasts Post thoughtfully on a regular basis on relevant topics Comment on relevant blogs Call in podcast comments • Facebook Like Comment Join Facebook events Share Facebook events Invite more people to Facebook events @heidimiller #tcce10 Friday, September 17, 2010
    35. 35. Building Presence • Blogs/podcasts Post thoughtfully on a regular basis on relevant topics Comment on relevant blogs Call in podcast comments • Facebook Like Comment Join Facebook events Share Facebook events Invite more people to Facebook events Tag friends in photos @heidimiller #tcce10 Friday, September 17, 2010
    36. 36. Building Presence • Blogs/podcasts Post thoughtfully on a regular basis on relevant topics Comment on relevant blogs Call in podcast comments • Facebook Like Comment Join Facebook events Share Facebook events Invite more people to Facebook events Tag friends in photos • Twitter @heidimiller #tcce10 Friday, September 17, 2010
    37. 37. Building Presence • Blogs/podcasts Post thoughtfully on a regular basis on relevant topics Comment on relevant blogs Call in podcast comments • Facebook Like Comment Join Facebook events Share Facebook events Invite more people to Facebook events Tag friends in photos • Twitter ReTweet relevant, useful content @heidimiller #tcce10 Friday, September 17, 2010
    38. 38. Building Presence • Blogs/podcasts Post thoughtfully on a regular basis on relevant topics Comment on relevant blogs Call in podcast comments • Facebook Like Comment Join Facebook events Share Facebook events Invite more people to Facebook events Tag friends in photos • Twitter ReTweet relevant, useful content Reply promptly @heidimiller #tcce10 Friday, September 17, 2010
    39. 39. Building Presence • Blogs/podcasts Post thoughtfully on a regular basis on relevant topics Comment on relevant blogs Call in podcast comments • Facebook Like Comment Join Facebook events Share Facebook events Invite more people to Facebook events Tag friends in photos • Twitter ReTweet relevant, useful content Reply promptly Twitter events with hashtag @heidimiller #tcce10 Friday, September 17, 2010
    40. 40. Building Presence • Blogs/podcasts Post thoughtfully on a regular basis on relevant topics Comment on relevant blogs Call in podcast comments • Facebook Like Comment Join Facebook events Share Facebook events Invite more people to Facebook events Tag friends in photos • Twitter ReTweet relevant, useful content Reply promptly Twitter events with hashtag Participate in Follow Friday @heidimiller #tcce10 Friday, September 17, 2010
    41. 41. Building Presence • Blogs/podcasts Post thoughtfully on a regular basis on relevant topics Comment on relevant blogs Call in podcast comments • Facebook Like Comment Join Facebook events Share Facebook events Invite more people to Facebook events Tag friends in photos • Twitter ReTweet relevant, useful content Reply promptly Twitter events with hashtag Participate in Follow Friday @heidimiller #tcce10 • Comment on LinkedIn group posts Friday, September 17, 2010
    42. 42. Expose yourself @heidimiller #tcce10 Friday, September 17, 2010
    43. 43. Express personality @heidimiller #tcce10 Friday, September 17, 2010
    44. 44. Be personal • Self-expression • Reach out • Respond personally • Share your ideas • Give credit, give links, give a hand Liz Strauss • Be passionate, funny, human http://www.successful-blog.com/1/ways-to-get-noticed-in-the-twitterverse/ @heidimiller #tcce10 Friday, September 17, 2010
    45. 45. @heidimiller #tcce10 Friday, September 17, 2010
    46. 46. Be personable... without being too personal @heidimiller #tcce10 Friday, September 17, 2010
    47. 47. Content Distribution for SNS 20% 20% 30% Personal Original content Item commentary Response 30% @heidimiller #tcce10 Friday, September 17, 2010
    48. 48. 3 Steps to Managing Your @heidimiller Online Brand #tcce10 Friday, September 17, 2010
    49. 49. Step 1: Monitor @heidimiller #tcce10 Friday, September 17, 2010
    50. 50. Step 1: Monitor @heidimiller #tcce10 Friday, September 17, 2010
    51. 51. Set up Google alert www.google.com/alert Your name Your brand Your product or service Competitor’s names Issues Keywords @heidimiller #tcce10 Friday, September 17, 2010
    52. 52. 1. Enter search term @heidimiller #tcce10 Friday, September 17, 2010
    53. 53. 1. Enter search term 2. Choose Everything @heidimiller #tcce10 Friday, September 17, 2010
    54. 54. 1. Enter search term 2. Choose Everything @heidimiller #tcce10 3. Enter email & create Friday, September 17, 2010
    55. 55. Step 2: Set up profiles @heidimiller #tcce10 Friday, September 17, 2010
    56. 56. Profile Basics • Use consistent, friendly, professional profile photo • Your face • No kids or pets • Create consistent one-line bio • Create consistent one-paragraph bio • Use www.knowem.com to save name across SNS • Capture your name, brand, or as close as you can get to it @heidimiller #tcce10 Friday, September 17, 2010
    57. 57. Profile do’s • Basic info • Profile photo • Relationships • Likes and interests • Education and work • Contact info @heidimiller #tcce10 Friday, September 17, 2010
    58. 58. Profile do’s • Basic info • Profile photo • Relationships • Likes and interests • Education and work • Contact info @heidimiller #tcce10 Friday, September 17, 2010
    59. 59. Profile do’s • Basic info • Profile photo • Relationships • Likes and interests • Education and work • Contact info • Look like you • Convey your brand image @heidimiller • Convey a human being #tcce10 Friday, September 17, 2010
    60. 60. Profile do’s • Basic info • Profile photo • Relationships • Likes and interests • Education and work • Contact info • Look like you • Convey your brand image @heidimiller • Convey a human being #tcce10 Friday, September 17, 2010
    61. 61. Profile do’s • Basic info • Profile photo • Relationships • Likes and interests • Education and work • Contact info • Consider relatives’ privacy wishes @heidimiller #tcce10 Friday, September 17, 2010
    62. 62. Profile do’s • Basic info • Profile photo • Relationships • Likes and interests • Education and work • Contact info • Consider relatives’ privacy wishes @heidimiller #tcce10 Friday, September 17, 2010
    63. 63. Profile do’s • Basic info • Profile photo • Relationships • Likes and interests • Education and work • Contact info @heidimiller #tcce10 Friday, September 17, 2010
    64. 64. Profile do’s • Basic info • Profile photo Add personal and professional activities • Relationships and interests • Likes and interests • Education and work Music, books and movies show your personality • Contact info @heidimiller #tcce10 Friday, September 17, 2010
    65. 65. Basic info • Hometown • Location • Birthday • Gender • Bio: tell a story @heidimiller #tcce10 Friday, September 17, 2010
    66. 66. Basic info • Hometown • Location • Birthday • Gender • Bio: tell a story @heidimiller #tcce10 Friday, September 17, 2010
    67. 67. Profile do’s @heidimiller #tcce10 Friday, September 17, 2010
    68. 68. Profile do’s Handle: Descriptive, shortest version of your real name @heidimiller #tcce10 Friday, September 17, 2010
    69. 69. Profile do’s List your real name, even when Twittering for a brand Handle: Descriptive, shortest version of your real name @heidimiller #tcce10 Friday, September 17, 2010
    70. 70. Profile do’s @heidimiller #tcce10 Friday, September 17, 2010
    71. 71. Profile do’s Link to your website @heidimiller #tcce10 Friday, September 17, 2010
    72. 72. Profile do’s Link to your website Bio: list roles, interests, show personality. If Twittering for a brand, say so. @heidimiller #tcce10 Friday, September 17, 2010
    73. 73. Profile do’s Link to your website Bio: list roles, interests, show personality. If Twittering for a brand, say so. @heidimiller #tcce10 Friday, September 17, 2010
    74. 74. Profile do’s Link to your website Bio: list roles, interests, show personality. If Twittering for a brand, say so. @heidimiller #tcce10 Friday, September 17, 2010
    75. 75. Profile do’s Link to your website Bio: list roles, interests, show personality. If Twittering for a brand, say so. @heidimiller #tcce10 Friday, September 17, 2010
    76. 76. Step 3: Engage @heidimiller #tcce10 Friday, September 17, 2010
    77. 77. Answer the questions @heidimiller #tcce10 Friday, September 17, 2010
    78. 78. Answer the questions • What are you reading? • What are you commenting on? • What are you blogging? • What are you furious about? • What are you excited to see? • What do you need right now? • What are you wondering about? @heidimiller #tcce10 Friday, September 17, 2010
    79. 79. Answer the questions @heidimiller #tcce10 Friday, September 17, 2010
    80. 80. Answer the questions • What would you like to ask? • What are you participating in? • Who are you with? • What are you talking about? • What are you laughing about? • What are you rolling your eyes over? @heidimiller #tcce10 Friday, September 17, 2010
    81. 81. Tips for brand building • Be generous and gracious. Check your ego at the door. • Don’t be That Guy: no blatant self-promotion. Help others first and most. • Be personable without being too personal. • Be omnipresent: take advantage of cross- posting automation. • Be a nerd: track and measure everything. • Be yourself, consistently. No split personalities. • Be kind to yourself: allow yourself to make mistakes. • Be generous with comments, praise, likes, opinions, responses and reTweets. Friday, September 17, 2010
    82. 82. Creative Connections Minneapolis, MN Sept 16-19, 2010 #tcce10 Personal Branding The Power of You Heidi Miller, Social Media Consultant, www.heidi-miller.com @heidimiller http://profile.to/heidimiller Friday, September 17, 2010
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