Your SlideShare is downloading. ×
0
Social Media for Branding
Social Media for Branding
Social Media for Branding
Social Media for Branding
Social Media for Branding
Social Media for Branding
Social Media for Branding
Social Media for Branding
Social Media for Branding
Social Media for Branding
Social Media for Branding
Social Media for Branding
Social Media for Branding
Social Media for Branding
Social Media for Branding
Social Media for Branding
Social Media for Branding
Social Media for Branding
Social Media for Branding
Social Media for Branding
Social Media for Branding
Social Media for Branding
Social Media for Branding
Social Media for Branding
Social Media for Branding
Social Media for Branding
Social Media for Branding
Social Media for Branding
Social Media for Branding
Social Media for Branding
Social Media for Branding
Social Media for Branding
Social Media for Branding
Social Media for Branding
Social Media for Branding
Social Media for Branding
Social Media for Branding
Social Media for Branding
Social Media for Branding
Social Media for Branding
Social Media for Branding
Social Media for Branding
Social Media for Branding
Social Media for Branding
Social Media for Branding
Social Media for Branding
Social Media for Branding
Social Media for Branding
Social Media for Branding
Social Media for Branding
Social Media for Branding
Social Media for Branding
Social Media for Branding
Social Media for Branding
Social Media for Branding
Social Media for Branding
Social Media for Branding
Social Media for Branding
Social Media for Branding
Social Media for Branding
Social Media for Branding
Social Media for Branding
Social Media for Branding
Social Media for Branding
Social Media for Branding
Social Media for Branding
Social Media for Branding
Social Media for Branding
Social Media for Branding
Social Media for Branding
Social Media for Branding
Social Media for Branding
Social Media for Branding
Social Media for Branding
Social Media for Branding
Social Media for Branding
Social Media for Branding
Social Media for Branding
Social Media for Branding
Social Media for Branding
Social Media for Branding
Social Media for Branding
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Social Media for Branding

28,947

Published on

Using social media for personal branding for craft-oriented entrepreneurs. From The Creative Connection Event Smart Bar, 9-16-10.

Using social media for personal branding for craft-oriented entrepreneurs. From The Creative Connection Event Smart Bar, 9-16-10.

Published in: Business
20 Comments
125 Likes
Statistics
Notes
No Downloads
Views
Total Views
28,947
On Slideshare
0
From Embeds
0
Number of Embeds
13
Actions
Shares
0
Downloads
2,131
Comments
20
Likes
125
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide




























































































  • Transcript

    • 1. Creative Connections Minneapolis, MN Sept 16-19, 2010 #tcce10 Personal Branding The Power of You Heidi Miller, Social Media Consultant, www.heidi-miller.com @heidimiller http://profile.to/heidimiller Friday, September 17, 2010
    • 2. Personal Branding Strategy • Who do you want to reach? • Why? • What do you want them to do? • How can you help them? • How will you know when you’ve succeeded? • What are your current marketing goals? @heidimiller #tcce10 Friday, September 17, 2010
    • 3. Where are your key influencers? • LinkedIn • Facebook • Twitter • Flickr • MySpace • Amazon reviews • iTunes • Forums @heidimiller #tcce10 Friday, September 17, 2010
    • 4. Where are your key influencers? • LinkedIn • Facebook • Twitter • Flickr • MySpace • Amazon reviews • iTunes • Forums @heidimiller #tcce10 Friday, September 17, 2010
    • 5. Who are you trying to engage? @heidimiller #tcce10 Friday, September 17, 2010
    • 6. % Growth of adults updating Twitter status @heidimiller #tcc10 Friday, September 17, 2010
    • 7. Average of of SNS users by site @heidimiller #tcce10 Friday, September 17, 2010
    • 8. Average of of SNS users by site @heidimiller #tcce10 Friday, September 17, 2010
    • 9. Average of of SNS users by site @heidimiller #tcce10 Friday, September 17, 2010
    • 10. Average of of SNS users by site @heidimiller #tcce10 Friday, September 17, 2010
    • 11. Average of of SNS users by site @heidimiller #tcce10 Friday, September 17, 2010
    • 12. Average of of SNS users by site @heidimiller #tcce10 Friday, September 17, 2010
    • 13. Branding Basics @heidimiller #tcce10 Friday, September 17, 2010
    • 14. Know your superpower @heidimiller #tcce10 Friday, September 17, 2010
    • 15. What is your value proposition? @heidimiller #tcce10 Friday, September 17, 2010
    • 16. What is your value proposition? • I help people who spend/enjoy/love _________ and who need ________ @heidimiller #tcce10 Friday, September 17, 2010
    • 17. What is your value proposition? • I help people who spend/enjoy/love _________ and who need ________ • Who are facing ______________ @heidimiller #tcce10 Friday, September 17, 2010
    • 18. What is your value proposition? • I help people who spend/enjoy/love _________ and who need ________ • Who are facing ______________ • Will enjoy _________________ @heidimiller #tcce10 Friday, September 17, 2010
    • 19. What is your value proposition? • I help people who spend/enjoy/love _________ and who need ________ • Who are facing ______________ • Will enjoy _________________ • While enabling ______________ @heidimiller #tcce10 Friday, September 17, 2010
    • 20. What is your value proposition? • I help people who spend/enjoy/love _________ and who need ________ • Who are facing ______________ • Will enjoy _________________ • While enabling ______________ • Compared to _______________ @heidimiller #tcce10 Friday, September 17, 2010
    • 21. Build your reputation @heidimiller #tcce10 Friday, September 17, 2010
    • 22. @heidimiller #tcce10 Friday, September 17, 2010
    • 23. Be personal Be generous Be relevant @heidimiller #tcce10 Friday, September 17, 2010
    • 24. Building Presence @heidimiller #tcce10 Friday, September 17, 2010
    • 25. Building Presence • Blogs/podcasts @heidimiller #tcce10 Friday, September 17, 2010
    • 26. Building Presence • Blogs/podcasts Post thoughtfully on a regular basis on relevant topics @heidimiller #tcce10 Friday, September 17, 2010
    • 27. Building Presence • Blogs/podcasts Post thoughtfully on a regular basis on relevant topics Comment on relevant blogs @heidimiller #tcce10 Friday, September 17, 2010
    • 28. Building Presence • Blogs/podcasts Post thoughtfully on a regular basis on relevant topics Comment on relevant blogs Call in podcast comments @heidimiller #tcce10 Friday, September 17, 2010
    • 29. Building Presence • Blogs/podcasts Post thoughtfully on a regular basis on relevant topics Comment on relevant blogs Call in podcast comments • Facebook @heidimiller #tcce10 Friday, September 17, 2010
    • 30. Building Presence • Blogs/podcasts Post thoughtfully on a regular basis on relevant topics Comment on relevant blogs Call in podcast comments • Facebook Like @heidimiller #tcce10 Friday, September 17, 2010
    • 31. Building Presence • Blogs/podcasts Post thoughtfully on a regular basis on relevant topics Comment on relevant blogs Call in podcast comments • Facebook Like Comment @heidimiller #tcce10 Friday, September 17, 2010
    • 32. Building Presence • Blogs/podcasts Post thoughtfully on a regular basis on relevant topics Comment on relevant blogs Call in podcast comments • Facebook Like Comment Join Facebook events @heidimiller #tcce10 Friday, September 17, 2010
    • 33. Building Presence • Blogs/podcasts Post thoughtfully on a regular basis on relevant topics Comment on relevant blogs Call in podcast comments • Facebook Like Comment Join Facebook events Share Facebook events @heidimiller #tcce10 Friday, September 17, 2010
    • 34. Building Presence • Blogs/podcasts Post thoughtfully on a regular basis on relevant topics Comment on relevant blogs Call in podcast comments • Facebook Like Comment Join Facebook events Share Facebook events Invite more people to Facebook events @heidimiller #tcce10 Friday, September 17, 2010
    • 35. Building Presence • Blogs/podcasts Post thoughtfully on a regular basis on relevant topics Comment on relevant blogs Call in podcast comments • Facebook Like Comment Join Facebook events Share Facebook events Invite more people to Facebook events Tag friends in photos @heidimiller #tcce10 Friday, September 17, 2010
    • 36. Building Presence • Blogs/podcasts Post thoughtfully on a regular basis on relevant topics Comment on relevant blogs Call in podcast comments • Facebook Like Comment Join Facebook events Share Facebook events Invite more people to Facebook events Tag friends in photos • Twitter @heidimiller #tcce10 Friday, September 17, 2010
    • 37. Building Presence • Blogs/podcasts Post thoughtfully on a regular basis on relevant topics Comment on relevant blogs Call in podcast comments • Facebook Like Comment Join Facebook events Share Facebook events Invite more people to Facebook events Tag friends in photos • Twitter ReTweet relevant, useful content @heidimiller #tcce10 Friday, September 17, 2010
    • 38. Building Presence • Blogs/podcasts Post thoughtfully on a regular basis on relevant topics Comment on relevant blogs Call in podcast comments • Facebook Like Comment Join Facebook events Share Facebook events Invite more people to Facebook events Tag friends in photos • Twitter ReTweet relevant, useful content Reply promptly @heidimiller #tcce10 Friday, September 17, 2010
    • 39. Building Presence • Blogs/podcasts Post thoughtfully on a regular basis on relevant topics Comment on relevant blogs Call in podcast comments • Facebook Like Comment Join Facebook events Share Facebook events Invite more people to Facebook events Tag friends in photos • Twitter ReTweet relevant, useful content Reply promptly Twitter events with hashtag @heidimiller #tcce10 Friday, September 17, 2010
    • 40. Building Presence • Blogs/podcasts Post thoughtfully on a regular basis on relevant topics Comment on relevant blogs Call in podcast comments • Facebook Like Comment Join Facebook events Share Facebook events Invite more people to Facebook events Tag friends in photos • Twitter ReTweet relevant, useful content Reply promptly Twitter events with hashtag Participate in Follow Friday @heidimiller #tcce10 Friday, September 17, 2010
    • 41. Building Presence • Blogs/podcasts Post thoughtfully on a regular basis on relevant topics Comment on relevant blogs Call in podcast comments • Facebook Like Comment Join Facebook events Share Facebook events Invite more people to Facebook events Tag friends in photos • Twitter ReTweet relevant, useful content Reply promptly Twitter events with hashtag Participate in Follow Friday @heidimiller #tcce10 • Comment on LinkedIn group posts Friday, September 17, 2010
    • 42. Expose yourself @heidimiller #tcce10 Friday, September 17, 2010
    • 43. Express personality @heidimiller #tcce10 Friday, September 17, 2010
    • 44. Be personal • Self-expression • Reach out • Respond personally • Share your ideas • Give credit, give links, give a hand Liz Strauss • Be passionate, funny, human http://www.successful-blog.com/1/ways-to-get-noticed-in-the-twitterverse/ @heidimiller #tcce10 Friday, September 17, 2010
    • 45. @heidimiller #tcce10 Friday, September 17, 2010
    • 46. Be personable... without being too personal @heidimiller #tcce10 Friday, September 17, 2010
    • 47. Content Distribution for SNS 20% 20% 30% Personal Original content Item commentary Response 30% @heidimiller #tcce10 Friday, September 17, 2010
    • 48. 3 Steps to Managing Your @heidimiller Online Brand #tcce10 Friday, September 17, 2010
    • 49. Step 1: Monitor @heidimiller #tcce10 Friday, September 17, 2010
    • 50. Step 1: Monitor @heidimiller #tcce10 Friday, September 17, 2010
    • 51. Set up Google alert www.google.com/alert Your name Your brand Your product or service Competitor’s names Issues Keywords @heidimiller #tcce10 Friday, September 17, 2010
    • 52. 1. Enter search term @heidimiller #tcce10 Friday, September 17, 2010
    • 53. 1. Enter search term 2. Choose Everything @heidimiller #tcce10 Friday, September 17, 2010
    • 54. 1. Enter search term 2. Choose Everything @heidimiller #tcce10 3. Enter email & create Friday, September 17, 2010
    • 55. Step 2: Set up profiles @heidimiller #tcce10 Friday, September 17, 2010
    • 56. Profile Basics • Use consistent, friendly, professional profile photo • Your face • No kids or pets • Create consistent one-line bio • Create consistent one-paragraph bio • Use www.knowem.com to save name across SNS • Capture your name, brand, or as close as you can get to it @heidimiller #tcce10 Friday, September 17, 2010
    • 57. Profile do’s • Basic info • Profile photo • Relationships • Likes and interests • Education and work • Contact info @heidimiller #tcce10 Friday, September 17, 2010
    • 58. Profile do’s • Basic info • Profile photo • Relationships • Likes and interests • Education and work • Contact info @heidimiller #tcce10 Friday, September 17, 2010
    • 59. Profile do’s • Basic info • Profile photo • Relationships • Likes and interests • Education and work • Contact info • Look like you • Convey your brand image @heidimiller • Convey a human being #tcce10 Friday, September 17, 2010
    • 60. Profile do’s • Basic info • Profile photo • Relationships • Likes and interests • Education and work • Contact info • Look like you • Convey your brand image @heidimiller • Convey a human being #tcce10 Friday, September 17, 2010
    • 61. Profile do’s • Basic info • Profile photo • Relationships • Likes and interests • Education and work • Contact info • Consider relatives’ privacy wishes @heidimiller #tcce10 Friday, September 17, 2010
    • 62. Profile do’s • Basic info • Profile photo • Relationships • Likes and interests • Education and work • Contact info • Consider relatives’ privacy wishes @heidimiller #tcce10 Friday, September 17, 2010
    • 63. Profile do’s • Basic info • Profile photo • Relationships • Likes and interests • Education and work • Contact info @heidimiller #tcce10 Friday, September 17, 2010
    • 64. Profile do’s • Basic info • Profile photo Add personal and professional activities • Relationships and interests • Likes and interests • Education and work Music, books and movies show your personality • Contact info @heidimiller #tcce10 Friday, September 17, 2010
    • 65. Basic info • Hometown • Location • Birthday • Gender • Bio: tell a story @heidimiller #tcce10 Friday, September 17, 2010
    • 66. Basic info • Hometown • Location • Birthday • Gender • Bio: tell a story @heidimiller #tcce10 Friday, September 17, 2010
    • 67. Profile do’s @heidimiller #tcce10 Friday, September 17, 2010
    • 68. Profile do’s Handle: Descriptive, shortest version of your real name @heidimiller #tcce10 Friday, September 17, 2010
    • 69. Profile do’s List your real name, even when Twittering for a brand Handle: Descriptive, shortest version of your real name @heidimiller #tcce10 Friday, September 17, 2010
    • 70. Profile do’s @heidimiller #tcce10 Friday, September 17, 2010
    • 71. Profile do’s Link to your website @heidimiller #tcce10 Friday, September 17, 2010
    • 72. Profile do’s Link to your website Bio: list roles, interests, show personality. If Twittering for a brand, say so. @heidimiller #tcce10 Friday, September 17, 2010
    • 73. Profile do’s Link to your website Bio: list roles, interests, show personality. If Twittering for a brand, say so. @heidimiller #tcce10 Friday, September 17, 2010
    • 74. Profile do’s Link to your website Bio: list roles, interests, show personality. If Twittering for a brand, say so. @heidimiller #tcce10 Friday, September 17, 2010
    • 75. Profile do’s Link to your website Bio: list roles, interests, show personality. If Twittering for a brand, say so. @heidimiller #tcce10 Friday, September 17, 2010
    • 76. Step 3: Engage @heidimiller #tcce10 Friday, September 17, 2010
    • 77. Answer the questions @heidimiller #tcce10 Friday, September 17, 2010
    • 78. Answer the questions • What are you reading? • What are you commenting on? • What are you blogging? • What are you furious about? • What are you excited to see? • What do you need right now? • What are you wondering about? @heidimiller #tcce10 Friday, September 17, 2010
    • 79. Answer the questions @heidimiller #tcce10 Friday, September 17, 2010
    • 80. Answer the questions • What would you like to ask? • What are you participating in? • Who are you with? • What are you talking about? • What are you laughing about? • What are you rolling your eyes over? @heidimiller #tcce10 Friday, September 17, 2010
    • 81. Tips for brand building • Be generous and gracious. Check your ego at the door. • Don’t be That Guy: no blatant self-promotion. Help others first and most. • Be personable without being too personal. • Be omnipresent: take advantage of cross- posting automation. • Be a nerd: track and measure everything. • Be yourself, consistently. No split personalities. • Be kind to yourself: allow yourself to make mistakes. • Be generous with comments, praise, likes, opinions, responses and reTweets. Friday, September 17, 2010
    • 82. Creative Connections Minneapolis, MN Sept 16-19, 2010 #tcce10 Personal Branding The Power of You Heidi Miller, Social Media Consultant, www.heidi-miller.com @heidimiller http://profile.to/heidimiller Friday, September 17, 2010

    ×