Social Media for Branding

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Using social media for personal branding for craft-oriented entrepreneurs. From The Creative Connection Event Smart Bar, 9-16-10.

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  • Social Media for Branding

    1. Creative Connections Minneapolis, MN Sept 16-19, 2010 #tcce10 Personal Branding The Power of You Heidi Miller, Social Media Consultant, www.heidi-miller.com @heidimiller http://profile.to/heidimiller Friday, September 17, 2010
    2. Personal Branding Strategy • Who do you want to reach? • Why? • What do you want them to do? • How can you help them? • How will you know when you’ve succeeded? • What are your current marketing goals? @heidimiller #tcce10 Friday, September 17, 2010
    3. Where are your key influencers? • LinkedIn • Facebook • Twitter • Flickr • MySpace • Amazon reviews • iTunes • Forums @heidimiller #tcce10 Friday, September 17, 2010
    4. Where are your key influencers? • LinkedIn • Facebook • Twitter • Flickr • MySpace • Amazon reviews • iTunes • Forums @heidimiller #tcce10 Friday, September 17, 2010
    5. Who are you trying to engage? @heidimiller #tcce10 Friday, September 17, 2010
    6. % Growth of adults updating Twitter status @heidimiller #tcc10 Friday, September 17, 2010
    7. Average of of SNS users by site @heidimiller #tcce10 Friday, September 17, 2010
    8. Average of of SNS users by site @heidimiller #tcce10 Friday, September 17, 2010
    9. Average of of SNS users by site @heidimiller #tcce10 Friday, September 17, 2010
    10. Average of of SNS users by site @heidimiller #tcce10 Friday, September 17, 2010
    11. Average of of SNS users by site @heidimiller #tcce10 Friday, September 17, 2010
    12. Average of of SNS users by site @heidimiller #tcce10 Friday, September 17, 2010
    13. Branding Basics @heidimiller #tcce10 Friday, September 17, 2010
    14. Know your superpower @heidimiller #tcce10 Friday, September 17, 2010
    15. What is your value proposition? @heidimiller #tcce10 Friday, September 17, 2010
    16. What is your value proposition? • I help people who spend/enjoy/love _________ and who need ________ @heidimiller #tcce10 Friday, September 17, 2010
    17. What is your value proposition? • I help people who spend/enjoy/love _________ and who need ________ • Who are facing ______________ @heidimiller #tcce10 Friday, September 17, 2010
    18. What is your value proposition? • I help people who spend/enjoy/love _________ and who need ________ • Who are facing ______________ • Will enjoy _________________ @heidimiller #tcce10 Friday, September 17, 2010
    19. What is your value proposition? • I help people who spend/enjoy/love _________ and who need ________ • Who are facing ______________ • Will enjoy _________________ • While enabling ______________ @heidimiller #tcce10 Friday, September 17, 2010
    20. What is your value proposition? • I help people who spend/enjoy/love _________ and who need ________ • Who are facing ______________ • Will enjoy _________________ • While enabling ______________ • Compared to _______________ @heidimiller #tcce10 Friday, September 17, 2010
    21. Build your reputation @heidimiller #tcce10 Friday, September 17, 2010
    22. @heidimiller #tcce10 Friday, September 17, 2010
    23. Be personal Be generous Be relevant @heidimiller #tcce10 Friday, September 17, 2010
    24. Building Presence @heidimiller #tcce10 Friday, September 17, 2010
    25. Building Presence • Blogs/podcasts @heidimiller #tcce10 Friday, September 17, 2010
    26. Building Presence • Blogs/podcasts Post thoughtfully on a regular basis on relevant topics @heidimiller #tcce10 Friday, September 17, 2010
    27. Building Presence • Blogs/podcasts Post thoughtfully on a regular basis on relevant topics Comment on relevant blogs @heidimiller #tcce10 Friday, September 17, 2010
    28. Building Presence • Blogs/podcasts Post thoughtfully on a regular basis on relevant topics Comment on relevant blogs Call in podcast comments @heidimiller #tcce10 Friday, September 17, 2010
    29. Building Presence • Blogs/podcasts Post thoughtfully on a regular basis on relevant topics Comment on relevant blogs Call in podcast comments • Facebook @heidimiller #tcce10 Friday, September 17, 2010
    30. Building Presence • Blogs/podcasts Post thoughtfully on a regular basis on relevant topics Comment on relevant blogs Call in podcast comments • Facebook Like @heidimiller #tcce10 Friday, September 17, 2010
    31. Building Presence • Blogs/podcasts Post thoughtfully on a regular basis on relevant topics Comment on relevant blogs Call in podcast comments • Facebook Like Comment @heidimiller #tcce10 Friday, September 17, 2010
    32. Building Presence • Blogs/podcasts Post thoughtfully on a regular basis on relevant topics Comment on relevant blogs Call in podcast comments • Facebook Like Comment Join Facebook events @heidimiller #tcce10 Friday, September 17, 2010
    33. Building Presence • Blogs/podcasts Post thoughtfully on a regular basis on relevant topics Comment on relevant blogs Call in podcast comments • Facebook Like Comment Join Facebook events Share Facebook events @heidimiller #tcce10 Friday, September 17, 2010
    34. Building Presence • Blogs/podcasts Post thoughtfully on a regular basis on relevant topics Comment on relevant blogs Call in podcast comments • Facebook Like Comment Join Facebook events Share Facebook events Invite more people to Facebook events @heidimiller #tcce10 Friday, September 17, 2010
    35. Building Presence • Blogs/podcasts Post thoughtfully on a regular basis on relevant topics Comment on relevant blogs Call in podcast comments • Facebook Like Comment Join Facebook events Share Facebook events Invite more people to Facebook events Tag friends in photos @heidimiller #tcce10 Friday, September 17, 2010
    36. Building Presence • Blogs/podcasts Post thoughtfully on a regular basis on relevant topics Comment on relevant blogs Call in podcast comments • Facebook Like Comment Join Facebook events Share Facebook events Invite more people to Facebook events Tag friends in photos • Twitter @heidimiller #tcce10 Friday, September 17, 2010
    37. Building Presence • Blogs/podcasts Post thoughtfully on a regular basis on relevant topics Comment on relevant blogs Call in podcast comments • Facebook Like Comment Join Facebook events Share Facebook events Invite more people to Facebook events Tag friends in photos • Twitter ReTweet relevant, useful content @heidimiller #tcce10 Friday, September 17, 2010
    38. Building Presence • Blogs/podcasts Post thoughtfully on a regular basis on relevant topics Comment on relevant blogs Call in podcast comments • Facebook Like Comment Join Facebook events Share Facebook events Invite more people to Facebook events Tag friends in photos • Twitter ReTweet relevant, useful content Reply promptly @heidimiller #tcce10 Friday, September 17, 2010
    39. Building Presence • Blogs/podcasts Post thoughtfully on a regular basis on relevant topics Comment on relevant blogs Call in podcast comments • Facebook Like Comment Join Facebook events Share Facebook events Invite more people to Facebook events Tag friends in photos • Twitter ReTweet relevant, useful content Reply promptly Twitter events with hashtag @heidimiller #tcce10 Friday, September 17, 2010
    40. Building Presence • Blogs/podcasts Post thoughtfully on a regular basis on relevant topics Comment on relevant blogs Call in podcast comments • Facebook Like Comment Join Facebook events Share Facebook events Invite more people to Facebook events Tag friends in photos • Twitter ReTweet relevant, useful content Reply promptly Twitter events with hashtag Participate in Follow Friday @heidimiller #tcce10 Friday, September 17, 2010
    41. Building Presence • Blogs/podcasts Post thoughtfully on a regular basis on relevant topics Comment on relevant blogs Call in podcast comments • Facebook Like Comment Join Facebook events Share Facebook events Invite more people to Facebook events Tag friends in photos • Twitter ReTweet relevant, useful content Reply promptly Twitter events with hashtag Participate in Follow Friday @heidimiller #tcce10 • Comment on LinkedIn group posts Friday, September 17, 2010
    42. Expose yourself @heidimiller #tcce10 Friday, September 17, 2010
    43. Express personality @heidimiller #tcce10 Friday, September 17, 2010
    44. Be personal • Self-expression • Reach out • Respond personally • Share your ideas • Give credit, give links, give a hand Liz Strauss • Be passionate, funny, human http://www.successful-blog.com/1/ways-to-get-noticed-in-the-twitterverse/ @heidimiller #tcce10 Friday, September 17, 2010
    45. @heidimiller #tcce10 Friday, September 17, 2010
    46. Be personable... without being too personal @heidimiller #tcce10 Friday, September 17, 2010
    47. Content Distribution for SNS 20% 20% 30% Personal Original content Item commentary Response 30% @heidimiller #tcce10 Friday, September 17, 2010
    48. 3 Steps to Managing Your @heidimiller Online Brand #tcce10 Friday, September 17, 2010
    49. Step 1: Monitor @heidimiller #tcce10 Friday, September 17, 2010
    50. Step 1: Monitor @heidimiller #tcce10 Friday, September 17, 2010
    51. Set up Google alert www.google.com/alert Your name Your brand Your product or service Competitor’s names Issues Keywords @heidimiller #tcce10 Friday, September 17, 2010
    52. 1. Enter search term @heidimiller #tcce10 Friday, September 17, 2010
    53. 1. Enter search term 2. Choose Everything @heidimiller #tcce10 Friday, September 17, 2010
    54. 1. Enter search term 2. Choose Everything @heidimiller #tcce10 3. Enter email & create Friday, September 17, 2010
    55. Step 2: Set up profiles @heidimiller #tcce10 Friday, September 17, 2010
    56. Profile Basics • Use consistent, friendly, professional profile photo • Your face • No kids or pets • Create consistent one-line bio • Create consistent one-paragraph bio • Use www.knowem.com to save name across SNS • Capture your name, brand, or as close as you can get to it @heidimiller #tcce10 Friday, September 17, 2010
    57. Profile do’s • Basic info • Profile photo • Relationships • Likes and interests • Education and work • Contact info @heidimiller #tcce10 Friday, September 17, 2010
    58. Profile do’s • Basic info • Profile photo • Relationships • Likes and interests • Education and work • Contact info @heidimiller #tcce10 Friday, September 17, 2010
    59. Profile do’s • Basic info • Profile photo • Relationships • Likes and interests • Education and work • Contact info • Look like you • Convey your brand image @heidimiller • Convey a human being #tcce10 Friday, September 17, 2010
    60. Profile do’s • Basic info • Profile photo • Relationships • Likes and interests • Education and work • Contact info • Look like you • Convey your brand image @heidimiller • Convey a human being #tcce10 Friday, September 17, 2010
    61. Profile do’s • Basic info • Profile photo • Relationships • Likes and interests • Education and work • Contact info • Consider relatives’ privacy wishes @heidimiller #tcce10 Friday, September 17, 2010
    62. Profile do’s • Basic info • Profile photo • Relationships • Likes and interests • Education and work • Contact info • Consider relatives’ privacy wishes @heidimiller #tcce10 Friday, September 17, 2010
    63. Profile do’s • Basic info • Profile photo • Relationships • Likes and interests • Education and work • Contact info @heidimiller #tcce10 Friday, September 17, 2010
    64. Profile do’s • Basic info • Profile photo Add personal and professional activities • Relationships and interests • Likes and interests • Education and work Music, books and movies show your personality • Contact info @heidimiller #tcce10 Friday, September 17, 2010
    65. Basic info • Hometown • Location • Birthday • Gender • Bio: tell a story @heidimiller #tcce10 Friday, September 17, 2010
    66. Basic info • Hometown • Location • Birthday • Gender • Bio: tell a story @heidimiller #tcce10 Friday, September 17, 2010
    67. Profile do’s @heidimiller #tcce10 Friday, September 17, 2010
    68. Profile do’s Handle: Descriptive, shortest version of your real name @heidimiller #tcce10 Friday, September 17, 2010
    69. Profile do’s List your real name, even when Twittering for a brand Handle: Descriptive, shortest version of your real name @heidimiller #tcce10 Friday, September 17, 2010
    70. Profile do’s @heidimiller #tcce10 Friday, September 17, 2010
    71. Profile do’s Link to your website @heidimiller #tcce10 Friday, September 17, 2010
    72. Profile do’s Link to your website Bio: list roles, interests, show personality. If Twittering for a brand, say so. @heidimiller #tcce10 Friday, September 17, 2010
    73. Profile do’s Link to your website Bio: list roles, interests, show personality. If Twittering for a brand, say so. @heidimiller #tcce10 Friday, September 17, 2010
    74. Profile do’s Link to your website Bio: list roles, interests, show personality. If Twittering for a brand, say so. @heidimiller #tcce10 Friday, September 17, 2010
    75. Profile do’s Link to your website Bio: list roles, interests, show personality. If Twittering for a brand, say so. @heidimiller #tcce10 Friday, September 17, 2010
    76. Step 3: Engage @heidimiller #tcce10 Friday, September 17, 2010
    77. Answer the questions @heidimiller #tcce10 Friday, September 17, 2010
    78. Answer the questions • What are you reading? • What are you commenting on? • What are you blogging? • What are you furious about? • What are you excited to see? • What do you need right now? • What are you wondering about? @heidimiller #tcce10 Friday, September 17, 2010
    79. Answer the questions @heidimiller #tcce10 Friday, September 17, 2010
    80. Answer the questions • What would you like to ask? • What are you participating in? • Who are you with? • What are you talking about? • What are you laughing about? • What are you rolling your eyes over? @heidimiller #tcce10 Friday, September 17, 2010
    81. Tips for brand building • Be generous and gracious. Check your ego at the door. • Don’t be That Guy: no blatant self-promotion. Help others first and most. • Be personable without being too personal. • Be omnipresent: take advantage of cross- posting automation. • Be a nerd: track and measure everything. • Be yourself, consistently. No split personalities. • Be kind to yourself: allow yourself to make mistakes. • Be generous with comments, praise, likes, opinions, responses and reTweets. Friday, September 17, 2010
    82. Creative Connections Minneapolis, MN Sept 16-19, 2010 #tcce10 Personal Branding The Power of You Heidi Miller, Social Media Consultant, www.heidi-miller.com @heidimiller http://profile.to/heidimiller Friday, September 17, 2010
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