Social Media for Branding

Creative Connections Minneapolis, MN Sept 16-19, 2010 #tcce10 Personal Branding The Power of You Heidi Miller, Social Media Consultant, www.heidi-miller.com @heidimiller http://proﬁle.to/heidimiller Friday, September 17, 2010

Personal Branding Strategy • Who do you want to reach? • Why? • What do you want them to do? • How can you help them? • How will you know when you’ve succeeded? • What are your current marketing goals? @heidimiller #tcce10 Friday, September 17, 2010

Where are your key inﬂuencers? • LinkedIn • Facebook • Twitter • Flickr • MySpace • Amazon reviews • iTunes • Forums @heidimiller #tcce10 Friday, September 17, 2010

Who are you trying to engage? @heidimiller #tcce10 Friday, September 17, 2010

% Growth of adults updating Twitter status @heidimiller #tcc10 Friday, September 17, 2010

Average of of SNS users by site @heidimiller #tcce10 Friday, September 17, 2010

Branding Basics @heidimiller #tcce10 Friday, September 17, 2010

Know your superpower @heidimiller #tcce10 Friday, September 17, 2010

What is your value proposition? @heidimiller #tcce10 Friday, September 17, 2010

What is your value proposition? • I help people who spend/enjoy/love _________ and who need ________ @heidimiller #tcce10 Friday, September 17, 2010

What is your value proposition? • I help people who spend/enjoy/love _________ and who need ________ • Who are facing ______________ @heidimiller #tcce10 Friday, September 17, 2010

What is your value proposition? • I help people who spend/enjoy/love _________ and who need ________ • Who are facing ______________ • Will enjoy _________________ @heidimiller #tcce10 Friday, September 17, 2010

What is your value proposition? • I help people who spend/enjoy/love _________ and who need ________ • Who are facing ______________ • Will enjoy _________________ • While enabling ______________ @heidimiller #tcce10 Friday, September 17, 2010

What is your value proposition? • I help people who spend/enjoy/love _________ and who need ________ • Who are facing ______________ • Will enjoy _________________ • While enabling ______________ • Compared to _______________ @heidimiller #tcce10 Friday, September 17, 2010

Build your reputation @heidimiller #tcce10 Friday, September 17, 2010

@heidimiller #tcce10 Friday, September 17, 2010

Be personal Be generous Be relevant @heidimiller #tcce10 Friday, September 17, 2010

Building Presence @heidimiller #tcce10 Friday, September 17, 2010

Building Presence • Blogs/podcasts @heidimiller #tcce10 Friday, September 17, 2010

Building Presence • Blogs/podcasts Post thoughtfully on a regular basis on relevant topics @heidimiller #tcce10 Friday, September 17, 2010

Building Presence • Blogs/podcasts Post thoughtfully on a regular basis on relevant topics Comment on relevant blogs @heidimiller #tcce10 Friday, September 17, 2010

Building Presence • Blogs/podcasts Post thoughtfully on a regular basis on relevant topics Comment on relevant blogs Call in podcast comments @heidimiller #tcce10 Friday, September 17, 2010

Building Presence • Blogs/podcasts Post thoughtfully on a regular basis on relevant topics Comment on relevant blogs Call in podcast comments • Facebook @heidimiller #tcce10 Friday, September 17, 2010

Building Presence • Blogs/podcasts Post thoughtfully on a regular basis on relevant topics Comment on relevant blogs Call in podcast comments • Facebook Like @heidimiller #tcce10 Friday, September 17, 2010

Building Presence • Blogs/podcasts Post thoughtfully on a regular basis on relevant topics Comment on relevant blogs Call in podcast comments • Facebook Like Comment @heidimiller #tcce10 Friday, September 17, 2010

Building Presence • Blogs/podcasts Post thoughtfully on a regular basis on relevant topics Comment on relevant blogs Call in podcast comments • Facebook Like Comment Join Facebook events @heidimiller #tcce10 Friday, September 17, 2010

Building Presence • Blogs/podcasts Post thoughtfully on a regular basis on relevant topics Comment on relevant blogs Call in podcast comments • Facebook Like Comment Join Facebook events Share Facebook events @heidimiller #tcce10 Friday, September 17, 2010

Building Presence • Blogs/podcasts Post thoughtfully on a regular basis on relevant topics Comment on relevant blogs Call in podcast comments • Facebook Like Comment Join Facebook events Share Facebook events Invite more people to Facebook events @heidimiller #tcce10 Friday, September 17, 2010

Building Presence • Blogs/podcasts Post thoughtfully on a regular basis on relevant topics Comment on relevant blogs Call in podcast comments • Facebook Like Comment Join Facebook events Share Facebook events Invite more people to Facebook events Tag friends in photos @heidimiller #tcce10 Friday, September 17, 2010

Building Presence • Blogs/podcasts Post thoughtfully on a regular basis on relevant topics Comment on relevant blogs Call in podcast comments • Facebook Like Comment Join Facebook events Share Facebook events Invite more people to Facebook events Tag friends in photos • Twitter @heidimiller #tcce10 Friday, September 17, 2010

Building Presence • Blogs/podcasts Post thoughtfully on a regular basis on relevant topics Comment on relevant blogs Call in podcast comments • Facebook Like Comment Join Facebook events Share Facebook events Invite more people to Facebook events Tag friends in photos • Twitter ReTweet relevant, useful content @heidimiller #tcce10 Friday, September 17, 2010

Building Presence • Blogs/podcasts Post thoughtfully on a regular basis on relevant topics Comment on relevant blogs Call in podcast comments • Facebook Like Comment Join Facebook events Share Facebook events Invite more people to Facebook events Tag friends in photos • Twitter ReTweet relevant, useful content Reply promptly @heidimiller #tcce10 Friday, September 17, 2010

Building Presence • Blogs/podcasts Post thoughtfully on a regular basis on relevant topics Comment on relevant blogs Call in podcast comments • Facebook Like Comment Join Facebook events Share Facebook events Invite more people to Facebook events Tag friends in photos • Twitter ReTweet relevant, useful content Reply promptly Twitter events with hashtag @heidimiller #tcce10 Friday, September 17, 2010

Building Presence • Blogs/podcasts Post thoughtfully on a regular basis on relevant topics Comment on relevant blogs Call in podcast comments • Facebook Like Comment Join Facebook events Share Facebook events Invite more people to Facebook events Tag friends in photos • Twitter ReTweet relevant, useful content Reply promptly Twitter events with hashtag Participate in Follow Friday @heidimiller #tcce10 Friday, September 17, 2010

Building Presence • Blogs/podcasts Post thoughtfully on a regular basis on relevant topics Comment on relevant blogs Call in podcast comments • Facebook Like Comment Join Facebook events Share Facebook events Invite more people to Facebook events Tag friends in photos • Twitter ReTweet relevant, useful content Reply promptly Twitter events with hashtag Participate in Follow Friday @heidimiller #tcce10 • Comment on LinkedIn group posts Friday, September 17, 2010

Expose yourself @heidimiller #tcce10 Friday, September 17, 2010

Express personality @heidimiller #tcce10 Friday, September 17, 2010

Be personal • Self-expression • Reach out • Respond personally • Share your ideas • Give credit, give links, give a hand Liz Strauss • Be passionate, funny, human http://www.successful-blog.com/1/ways-to-get-noticed-in-the-twitterverse/ @heidimiller #tcce10 Friday, September 17, 2010

@heidimiller #tcce10 Friday, September 17, 2010

Be personable... without being too personal @heidimiller #tcce10 Friday, September 17, 2010

Content Distribution for SNS 20% 20% 30% Personal Original content Item commentary Response 30% @heidimiller #tcce10 Friday, September 17, 2010

3 Steps to Managing Your @heidimiller Online Brand #tcce10 Friday, September 17, 2010

Step 1: Monitor @heidimiller #tcce10 Friday, September 17, 2010

Set up Google alert www.google.com/alert Your name Your brand Your product or service Competitor’s names Issues Keywords @heidimiller #tcce10 Friday, September 17, 2010

1. Enter search term @heidimiller #tcce10 Friday, September 17, 2010

1. Enter search term 2. Choose Everything @heidimiller #tcce10 Friday, September 17, 2010

1. Enter search term 2. Choose Everything @heidimiller #tcce10 3. Enter email & create Friday, September 17, 2010

Step 2: Set up proﬁles @heidimiller #tcce10 Friday, September 17, 2010

Proﬁle Basics • Use consistent, friendly, professional proﬁle photo • Your face • No kids or pets • Create consistent one-line bio • Create consistent one-paragraph bio • Use www.knowem.com to save name across SNS • Capture your name, brand, or as close as you can get to it @heidimiller #tcce10 Friday, September 17, 2010

Proﬁle do’s • Basic info • Proﬁle photo • Relationships • Likes and interests • Education and work • Contact info @heidimiller #tcce10 Friday, September 17, 2010

Proﬁle do’s • Basic info • Proﬁle photo • Relationships • Likes and interests • Education and work • Contact info • Look like you • Convey your brand image @heidimiller • Convey a human being #tcce10 Friday, September 17, 2010

Proﬁle do’s • Basic info • Proﬁle photo • Relationships • Likes and interests • Education and work • Contact info • Consider relatives’ privacy wishes @heidimiller #tcce10 Friday, September 17, 2010

Proﬁle do’s • Basic info • Proﬁle photo • Relationships • Likes and interests • Education and work • Contact info @heidimiller #tcce10 Friday, September 17, 2010

Proﬁle do’s • Basic info • Proﬁle photo Add personal and professional activities • Relationships and interests • Likes and interests • Education and work Music, books and movies show your personality • Contact info @heidimiller #tcce10 Friday, September 17, 2010

Basic info • Hometown • Location • Birthday • Gender • Bio: tell a story @heidimiller #tcce10 Friday, September 17, 2010

Proﬁle do’s @heidimiller #tcce10 Friday, September 17, 2010

Proﬁle do’s Handle: Descriptive, shortest version of your real name @heidimiller #tcce10 Friday, September 17, 2010

Proﬁle do’s List your real name, even when Twittering for a brand Handle: Descriptive, shortest version of your real name @heidimiller #tcce10 Friday, September 17, 2010

Proﬁle do’s @heidimiller #tcce10 Friday, September 17, 2010

Proﬁle do’s Link to your website @heidimiller #tcce10 Friday, September 17, 2010

Proﬁle do’s Link to your website Bio: list roles, interests, show personality. If Twittering for a brand, say so. @heidimiller #tcce10 Friday, September 17, 2010

Step 3: Engage @heidimiller #tcce10 Friday, September 17, 2010

Answer the questions @heidimiller #tcce10 Friday, September 17, 2010

Answer the questions • What are you reading? • What are you commenting on? • What are you blogging? • What are you furious about? • What are you excited to see? • What do you need right now? • What are you wondering about? @heidimiller #tcce10 Friday, September 17, 2010

Answer the questions @heidimiller #tcce10 Friday, September 17, 2010

Answer the questions • What would you like to ask? • What are you participating in? • Who are you with? • What are you talking about? • What are you laughing about? • What are you rolling your eyes over? @heidimiller #tcce10 Friday, September 17, 2010

Tips for brand building • Be generous and gracious. Check your ego at the door. • Don’t be That Guy: no blatant self-promotion. Help others ﬁrst and most. • Be personable without being too personal. • Be omnipresent: take advantage of cross- posting automation. • Be a nerd: track and measure everything. • Be yourself, consistently. No split personalities. • Be kind to yourself: allow yourself to make mistakes. • Be generous with comments, praise, likes, opinions, responses and reTweets. Friday, September 17, 2010

Creative Connections Minneapolis, MN Sept 16-19, 2010 #tcce10 Personal Branding The Power of You Heidi Miller, Social Media Consultant, www.heidi-miller.com @heidimiller http://proﬁle.to/heidimiller Friday, September 17, 2010

http://soppapaenspik.com	3005
http://www.conseilsmarketing.fr	307
http://talkitup.typepad.com	189
http://www.heidi-miller.com	162
http://www.businessremix.com	109
http://www.tjeg.com	57
http://jobs-mkg.com	48
http://b.weiwuhui.com	40
http://www.conseilsmarketing.com	35
http://bitly.com	27
http://yalinperakende.blogspot.com	25
http://blog.markusgaertner.com	25
http://socialmediakungfu.blogspot.ca	18
http://www.businessincubatorns.com	13
http://yalinperakende.wordpress.com	12
http://blog.websourcing.fr	11
http://dietmar-schulte.de	6
http://ementor.coonarahouse.org.au	6
http://www.teamlead.ru	5
http://www.stonepower.fr	5
http://socialmediapractitioner.blogspot.ca	5
http://marcbreidbach.posterous.com	3
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http://www.unicomtel.it	1
http://techmap.de	1
http://www.ideaplus.com.br	1
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Social Media for Branding

by Heidi Miller on Sep 17, 2010

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Social Media for Branding — Presentation Transcript