The document discusses how to use WordPress to integrate social media into a website. It recommends setting up the website as the central hub and reposting website content out to social media networks to drive traffic back. This allows for automated sharing of all new website content and consolidates updates while tracking results. Tools like TwitterFeed, Dlvr.it and plugins can help automate social sharing to save time. Mobile compatibility is also important for social integration.

1. WordPress: Turn Your
Website into a Social
Media Engine
the whole brain group
www.thewholebraingroup.com
109 East Ann Street
Ann Arbor, MI 48104
(734) 929-0431
Sunday, October 10, 2010

2. Social Media: What’s the point?
Sunday, October 10, 2010

3. Social Media: What’s the point?
• Listen to & learn from other people in your field
Sunday, October 10, 2010

4. Social Media: What’s the point?
• Listen to & learn from other people in your field
• Build relationships
Sunday, October 10, 2010

5. Social Media: What’s the point?
• Listen to & learn from other people in your field
• Build relationships
• Establish expertise
Sunday, October 10, 2010

6. Social Media: What’s the point?
• Listen to & learn from other people in your field
• Build relationships
• Establish expertise
• Market your products or services
Sunday, October 10, 2010

7. Social Media: What’s the point?
• Listen to & learn from other people in your field
• Build relationships
• Establish expertise
• Market your products or services
• Create fans & followers who can help you spread your
message
Sunday, October 10, 2010

8. Social Media: What’s the point?
• Listen to & learn from other people in your field
• Build relationships
• Establish expertise
• Market your products or services
• Create fans & followers who can help you spread your
message
• Search Engine Ranking
Sunday, October 10, 2010

9. Social Media: What’s the point?
• Listen to & learn from other people in your field
• Build relationships
• Establish expertise
• Market your products or services
• Create fans & followers who can help you spread your
message
• Search Engine Ranking
• Increase traffic to your website and/or blog
Sunday, October 10, 2010

10. What is Social Media
Integration?
Sunday, October 10, 2010

11. Tell your visitors how to follow you
Sunday, October 10, 2010

12. Let visitors share your content with their
friends & followers
Sunday, October 10, 2010

13. Feed content from your social media
accounts into your website
Sunday, October 10, 2010

14. Wibiya - All in One Toolbar
Sunday, October 10, 2010

15. The problem with social media
Sunday, October 10, 2010

16. Sunday, October 10, 2010

17. The Black Hole
Sunday, October 10, 2010

18. The Black Hole
Sunday, October 10, 2010

19. The Black Hole
• Time consuming to update all of your different accounts
Sunday, October 10, 2010

20. The Black Hole
• Time consuming to update all of your different accounts
• Hard to tell if it’s worth all of your time & energy
Sunday, October 10, 2010

21. The Black Hole
• Time consuming to update all of your different accounts
• Hard to tell if it’s worth all of your time & energy
• Is easy to get sucked into exploring links, living
vicariously, and being a social media spy
Sunday, October 10, 2010

22. Your
Website
Sunday, October 10, 2010

23. Your
Website
Sunday, October 10, 2010

24. Your
Website
Sunday, October 10, 2010

25. Your
Website
Fresh Content Out
Sunday, October 10, 2010

26. Your
Website
Fresh Content Out
Fresh Prospects In
Sunday, October 10, 2010

27. Why use your website as the center?
Fresh Content Out
Sunday, October 10, 2010

28. Why use your website as the center?
Fresh Content Out
• Authoritative source of information about your business
Sunday, October 10, 2010

29. Why use your website as the center?
Fresh Content Out
• Authoritative source of information about your business
• Anything you post on your website is appropriate for
the other social media tools/audiences
Sunday, October 10, 2010

30. Why use your website as the center?
Fresh Content Out
• Authoritative source of information about your business
• Anything you post on your website is appropriate for
the other social media tools/audiences
• Automated services can shorten URLs from posts and
link people back to your site for more information = built
in Call To Action
Sunday, October 10, 2010

31. Why use your website as the center?
Fresh Prospects In
Sunday, October 10, 2010

32. Why use your website as the center?
Fresh Prospects In
• More traffic for your website = Google Juice
Sunday, October 10, 2010

33. Why use your website as the center?
Fresh Prospects In
• More traffic for your website = Google Juice
• More people learning about how cool you are =
more prospects
Sunday, October 10, 2010

34. Why use your website as the center?
Fresh Prospects In
• More traffic for your website = Google Juice
• More people learning about how cool you are =
more prospects
• Easy to use Google Analytics to track your traffic
and where it’s coming from to decide what to
spend your time on, and what information people
are interested in
Sunday, October 10, 2010

35. Sunday, October 10, 2010

36. One post: Lots of Exposure
<- RSS Feed URL
Sunday, October 10, 2010

37. Beware of Over Integration
Sunday, October 10, 2010

38. Beware of Over Integration
• Separate business from personal
• Don’t just integrate things because you CAN - make sure
it makes sense for your business
Sunday, October 10, 2010

39. Consider how visitors are viewing your
content - don’t forget MOBILE devices!
<- Click Here
for a menu
of pages
Sunday, October 10, 2010

40. Consider how visitors are viewing your
content - don’t forget MOBILE devices!
• It’s easy to add a WordPress plugin that will reformat
your site so it looks good on mobile devices
• WP-Touch is a great example - here’s the free version in
action:
<- Click Here
for a menu
of pages
Sunday, October 10, 2010

41. Cool Tools
• TwitterFeed -- http://www.twitterfeed.com
• Dlvr.it -- http://www.dlvr.it
• Nutshell Mail -- http://www.nutshellmail.com
Cool Plugins
• Share & Follow -- http://share-and-follow.com/
• AddThis -- http://www.addthis.com/
• Wibiya -- http://www.wibiya.com <- Super Cool!
• FB-Like -- http://www.travisballard.com/wordpress/
fblike-wordpress-plugin/
Sunday, October 10, 2010

42. the whole brain group
109 East Ann Street
Ann Arbor, MI 48104
(734) 929-0431
http://www.thewholebraingroup.com
@wholebraingroup
@wholebrainprez
Sunday, October 10, 2010