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Ram social media seminar

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Ram social media seminar

  1. 1. A SOCIAL LOT Social Media Inspiration for R.A.M Sunday, October 17, 2010
  2. 2. ME Jess Sloss @thattallguy farmdigital.com jess@farmdigital.com Sunday, October 17, 2010
  3. 3. A LOT HAS CHANGED Sunday, October 17, 2010
  4. 4. TIME SPENT Sunday, October 17, 2010
  5. 5. SOCIAL NETWORK VISITORS Sunday, October 17, 2010
  6. 6. SOCIAL MEDIA = MASS MEDIA Facebook - 500 Million Users Twitter - 17 Million Users (but they’re connected) Sunday, October 17, 2010
  7. 7. TIMES THEY ARE A CHANGIN’ Customers are: Armed - http://www.truecar.com/index.html Connected - search.twitter.com Empowered Sunday, October 17, 2010
  8. 8. IS IT REALLY THAT DIFFERENT? 4 p’s ? Sales Process? Customer Service? Sunday, October 17, 2010
  9. 9. THINK BACK How have things changed for you? As Sales People? As Customer Service Providers? As Managers? Support Workers? Sunday, October 17, 2010
  10. 10. THE DIFFERENCES Sunday, October 17, 2010
  11. 11. Sunday, October 17, 2010
  12. 12. BROADCAST VS DIALOGUE Compare these two twitter accounts. Who would you rather be friends with? http://www.twitter.com/japadog http://www.twitter.com/dragontruck Sunday, October 17, 2010
  13. 13. CUSTOMERS WANT MORE 70% of customers want access to company experts and support via Social Media 57% of customers feel company use of Social Media will improve their loyalty. Companies should be monitoring Social Media for feedback. ( aka. Listening ) Sunday, October 17, 2010
  14. 14. PEOPLE WANT PEOPLE Users prefer to connect with people Connections with companies or brands usually involve a clear value exchange but... Sunday, October 17, 2010
  15. 15. Content isn’t King CONTENT ISNT KING Sunday, October 17, 2010
  16. 16. ANYONE LIKE WINE? Meet Gary V http://tv.winelibrary.com/ Sunday, October 17, 2010
  17. 17. BARRIERS What’s standing in your way? Sunday, October 17, 2010
  18. 18. 6 OPPORTUNITIES 6 ways your dealership, or even you, can use Social Media to your advantage Sunday, October 17, 2010
  19. 19. 1. MANAGE YOUR REP. People are talking online, whether you’re listening or not. Why not start by listening? Sunday, October 17, 2010
  20. 20. FREE LISTENING TOOLS Google.com/alerts search.twitter.com or tweetbeep.com Collecta.com Boardreader.com paid options include Scout Labs, Radian 6 and many more. Sunday, October 17, 2010
  21. 21. WHY SHOULD YOU LISTEN? What sort of information is valuable to you? Sunday, October 17, 2010
  22. 22. 2. SERVICE YOUR CUSTOMERS If a customer complains or reaches out via twitter or facebook, are you able to provide the same level of service as on the phone? Sunday, October 17, 2010
  23. 23. BENEFITS OF ONLINE C.S. Can you think of any? Sunday, October 17, 2010
  24. 24. UNFORTUNATE EXAMPLES Dominoes Gross Out Comcast Repair Man Dell Hell. Sunday, October 17, 2010
  25. 25. 3. DIRECT PUBLIC RELATIONS Access to consumers without a middle man Easier access to reporters and/or bloggers Leverage other audiences. Sunday, October 17, 2010
  26. 26. DIRECT PUBLIC RELATIONS is this good or bad? HARO - Help a Reporter Out Pitch Engine - New Press Releases Blogs - Post, comment, share Twitter - create a PR list Sunday, October 17, 2010
  27. 27. 4. BRAND COMMUNITIES Join vs. Create Actively engage and add value. Build Loyalty Sunday, October 17, 2010
  28. 28. 5. INBOUND MARKETING Use multiple channels to drive customers to your online assets. Offer over value exchange for contact info Begin dating process. hubspot.com Sunday, October 17, 2010
  29. 29. 6. THOUGHT LEADERSHIP Publish Positive Networking Educating not Selling Adding value - don’t withdraw to early. Search matters. Sunday, October 17, 2010
  30. 30. QUESTION CHECK How are we doing so far? Any burning questions? Sunday, October 17, 2010
  31. 31. GROWING MY NETWORK Everyone starts at Zero. Well almost everyone. @aplusk Sunday, October 17, 2010
  32. 32. WHERE IS THE VALUE Is it # of followers that matter? All about an audience ( that hopefully talks back ) Social Media Cocktail Party Sunday, October 17, 2010
  33. 33. DEAL A DAY SITES Groupon now valued at $1.4 B Why? www.groupon.com www.teambuy.com Sunday, October 17, 2010
  34. 34. USED CAR DEAL SITE? now that could be fun. Sunday, October 17, 2010
  35. 35. PROMOTIONS + CONTESTS Great way to grow attention around brands Offer based - Experience based - Co-creation based - Sunday, October 17, 2010
  36. 36. CONTEST TIPS Clearly define the action you want a user to take Have a set timeline Make it easy to share Experiences outweigh discounts http://www.islandreefjob.com/ Sunday, October 17, 2010
  37. 37. LEVERAGE OTHER AUDIENCES Guest Post PR Outreach Build Ambassadors and friends Be a good community member Ads Sunday, October 17, 2010
  38. 38. MEASUREMENT How do you measure ROI of networking events? of PR and branding? Sunday, October 17, 2010
  39. 39. MEASUREMENT OPTIONS Overall Brand Recall Profit RT’s, @’s, engaged discussions, links, who links subjective. Sunday, October 17, 2010
  40. 40. TIME TO START Personal Brands of your employees matter as much if not more than your Corporate Brand in Social Media. Scary? or a huge opportunity? http://twitter.zappos.com/ Sunday, October 17, 2010
  41. 41. CONNECT AROUND PASSIONS Cross Country Skiing made me $$$ People want to connect with people. I probably won’t follow a Car Salesman, but I will follow a Photography enthusiast who is a car salesman. Sunday, October 17, 2010
  42. 42. ENCOURAGE STAFF To connect around their passions Use social media in their free time Talk about things that are interesting to them. Sunday, October 17, 2010
  43. 43. CORP. ACCOUNTS Have a clear strategy. Are we here to Increase Loyalty? Build Sales? Learn? Sunday, October 17, 2010
  44. 44. CORP. ACCOUNTS Have a Social Media Policy. What is and isn’t appropriate? Better to set the ground rules early. 4hourworkweekblog.com Sunday, October 17, 2010
  45. 45. WHAT’S YOUR #1 THING We all know and love features and benefits, but what’s the one thing that make your organization different from the rest? to view a great worksheet visit farmdigital.com/ram Sunday, October 17, 2010
  46. 46. TOOLS TO SPREAD YOUR THING Blogs Info Networks - twitter, RSS feeds Social Networks - FB, LinkedIn Social Bookmarks, Forums Real Life Sunday, October 17, 2010
  47. 47. BLOGGING Personal World Wide Publishing Platform (RSS) Choose wisely ( WP, Posterous, Tumblr ) Value in audience, links, SEO Link out ( a great way to back pat ) Skin in the game. Sunday, October 17, 2010
  48. 48. TWITTER info network. only 22% of all connections are reciprocated 140 charachters the professional network Sunday, October 17, 2010
  49. 49. 5 KEYS TO A POWERFUL TWITTER ACCOUNT use your real name ( mine is gone, ouch! ) Use your real picture, and don’t change it often Include a URL - more info don’t protect your updates Follow / Following Ration matters Sunday, October 17, 2010
  50. 50. AWESOME TWITTER TOOLS hootsuite.com wefollow.com tweetbeep.com bit.ly - cool stats. your smart phone Custom Twitter Template visit - farmdigital.com/ram Sunday, October 17, 2010
  51. 51. 5 FACEBOOK TIPS Your company should have a FB page Use the tools provided custom landing tab link in info box fill out profile completely Ads are Awesome, but keep it local. Sunday, October 17, 2010
  52. 52. AWESOME FB TOOLS FBML Involver or North Social Wildfire Contest Platform Sunday, October 17, 2010
  53. 53. LOCATION BASED APPS 4square.com Facebook Places Key is to offer some value in exchange for checking in. ( not quite mainstream yet, but on its way ) Sunday, October 17, 2010
  54. 54. OTHER POWERFUL TOOLS Social Bookmarks - Digg.com, Delicious, Reddit. Forums and Club pages - www.bcbimmers.co etc. Flickr YouTube any we can add? Sunday, October 17, 2010
  55. 55. WHAT’S NEXT? The next big thing? Probably a lot of little things. Sunday, October 17, 2010

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