Its Not About Us: Exploring Social Media Strategies in Libraries
1. It’s not about US
Exploring Social Media Strategies in Libraries
Helene Blowers
Digital Strategy Director
Columbus Metropolitan Library
LibraryBytes.com
http://www.flickr.com/photos/pinkbeltrage/97982661/ http://www.flickr.com/photos/33256665@N00/72548641/
8. “Web 2.0 generally refers to a second generation of services available on the WWW
that lets people collaborate and share information online.” - Wikipedia.com
“Social media is the use of electronic and Internet tools for the purpose of sharing and
discussing information and experiences with other human beings.” - Wikipedia.com
Shared Pictures =
Shared Videos =
Shared News =
Shared Bookmarks =
Shared Knowledge =
Shared Everything =
9.
10. Types of social information
• Photos, podcasts, blogs, scapblogs,
http://www.businessweek.com/magazine/content/07_24/b4038405.htm
28. 55% of online teens use social networks
48% of teens visit social
networking websites daily
91% of all social networking
teens say they use the sites
to stay in touch with friends
they see frequently, while
82% use the sites to stay in
touch with friends they rarely
see in person.
72% of all social networking
teens use the sites to make
plans with friends;
49% use the sites to make
new friends.
CC http://www.flickr.com/photos/22749172@N03/2336097581/
Pew Internet & American Life Project: Social Networking Websites and Teens: An Overview - Jan 2007
93. Brands are built on what
PEOPLE are saying about
you, NOT what you’re
saying about yourself.
- Guy Kawasaki
CC http://www.flickr.com/photos/stephenr/1683318514/
98. What strategic
elements
do you need to
focus on in order
to support
today’s
Virtual Users?
99.
100. To enable our customers to
connect with library staff, its
VIRTUAL services and with
each other in
USERS meaningful ways.
Our customers feel
CONNECTED
101. To provide our customers with a
rich online experience
VIRTUAL that enhances their
local branch experience &
USERS daily lives.
Our customers feel
They’re
getting VALUE
102. To enable our customers to
personalize their library
experience allow our
VIRTUAL
community to celebrate
USERS themselves.
Our customers feel
GOOD
about
THEMSELVES
103. + CML.org is a destination.
+++ Users embed pieces of CML.org in their space.
+ CML.org is an information source.
+++ CML.org is a utility for connecting the community.
Create
+ CML.org is a virtual branch.
Fresh
+++ CML.org reflects 21 flavors of CML’s branches.
Practices
+ Digital formats mirror real life.
+++ Digital formats give us more options than IRL
+ Staff are our greatest marketing asset.
+++ Customers are our greatest asset online.
110. Social Media Edge: 10 Steps
1
Learn about
social
media &
Learn to
Listen
111. Social Media Edge: 10 Steps
2
Participate &
join the
conversation
http://www.flickr.com/photos/annabelb/25488751/
112. Social Media Edge: 10 Steps
3
Develop a
2.0
marketing
plan
http://www.flickr.com/photos/laughingsquid/463805061/
113. Social Media Edge: 10 Steps
4
Create
social
celebrations
http://www.flickr.com/photos/seraphimc/1340792910/
114. Social Media Edge: 10 Steps
5
Help your
brand &
content
travel
http://www.flickr.com/photos/araleya/2048088388/
115. Social Media Edge: 10 Steps
6
Play with
multimedia
http://www.flickr.com/photos/komshiki/331788762/
116. Social Media Edge: 10 Steps
7
Learn as
you go &
track
success
http://www.flickr.com/photos/44049217@N00/1491746420/
117. Social Media Edge: 10 Steps
8
9
10
http://www.flickr.com/photos/skycaptaintwo/583749159/
118. Final Thought …
The best way to get
customers to market
your brand
is to allow them
to promote you
(the library)
by
marketing
themselves
CC http://www.flickr.com/photos/trishabrunner/2246254598/