media of adverts

1. POWER POINT PRESENTATION
Submitted By,
Hazeena Abu .E
Optional : Commerce
Reg No. 13981004

3. Advertisement is the paid form of
non-personal presentation of an
Idea or Product or Services of an
identified sponsor

4. MEDIAS OF ADVERTISEMENT
Press Advertising / Print Media
1. Newspaper
2. Magazine
Outdoor Advertising
1. Poster Display
2. Billboard Display
3. Electric Display
4. Vehicular Display

5. Film Advertising
Radio Advertising
Television Advertising
Direct Mailing Advertising
Window Display
Speciality Advertising

6. PRESS ADVERTISING / PRINT MEDIA
Advertising through newspapers, magazines,
journals etc is called Press advertising / Print media.
Press advertising again classified in to Newspaper
advertising and Magazine advertising.

7. NEWSPAPER ADVERTISING
Newspapers can be used as a
medium of advertisement with
great advantage

8. MAGAZINE ADVERTISING
Magazines and periodicals are an excellent
medium of advertisement . It can be
directed towards particular class of
people.

9. OUTDOOR ADVERTISING
Outdoor advertising refers to the display
of advertisement in open places such as Railway
station, Bus stand etc.
It Includes Poster Display Bill board
Display, Electric Display and Vehicular Display

10. POSTER DISPLAY
Posters are fixed on walls of
building, bridges and other places.
It is also known as Mural
Advertising

11. BILL BOARD DISPLAY
Bill board Display refers to the painted bulletins
and wall paintings fixed at outstanding locations.
They are quite big in size and can be seen from a
distance.

12. ELECTRIC DISPLAY
It involve the use of electric Light
and Neon tubes to advertise the
message

13. VEHICULAR DISPLAY
It involves the use of public transport to advertise
the message. It is a low cost medium and is also
Known as TRANSIST ADVERTISING

14. FILM ADVERTISING
It refers to the use of films and
cinemas to advertise the message.
Its effectiveness depends on the
selection of a proper theme and the
efficient use of audio – visual
technique

15. RADIO ADVERTISING
Under this method, the messages are sent
from transmitting stations and picked up
by the receiving sets owned by the public.
Radio Advertisements are normally
broadcast along with popular
programmes.

16. TELEVISION ADVERTISING
Television is the latest medium of mass
communication and is now extensively
used for advertisement. It uses audio –
visual appeals to contact consumers of
general utility products.

17. DIRECT MAIL ADVERTISING
It is used to send message
directly to the customer.

18. WINDOW DISPLAY
Under this, products are displayed
artistically laid out windows
infront of shops.

19. SPECIALITY ADVERTISING
Under this method, Speciality articles such
as diaries, Pen-holders, Key chains, Purses,
Paper weights etc are offered to present and
prospective customers. The name and
address of the advertiser is printed on the
speciality items.