The top four trend shaping the mobile market 2010 to 2015

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The top four trend shaping the mobile market 2010 to 2015

  1. 1. The top four trends shaping the mobile market 2010-2015 Hampus Jakobsson
  2. 2. A tale of two markets 168 m 111 m 85 m 70 m 69 m 70 m 1000 m Nokia Android Blackberry WinMobile iPhone Other Text&Talk Source: OVUM Outlook 2015
  3. 3. The death of the feature phone Super phones Basic phones = platforms = price
  4. 4. Data > 3G
  5. 5. Internet > Screen
  6. 6. A spear and a platform Educating the market and has e2e control Minimizing the threshold to building a device Commoditizes the MNOs to data pipes Commoditizes the OEMs to hardware vendors
  7. 7. 3rd party innovation
  8. 8. A digital cloud lifestyle The Apple Lesson of 2010: One brand and UX with multiple touch points
  9. 9. The Apple Lesson of 2007: Ease of Use trumps Features And the old lesson is still holds true >
  10. 10. Platforms are content formats, and consumers buy content and experiences and not devices The platform war
  11. 11. SUMMARY 1. Two markets with different strategies: super phones and basic phones 2. Data is exploding, which makes most MNOs more focused on data pipelining 3. The platforms are content formats 4. Third party innovation and Internet transforms the market focus and ways of development

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