3. Organizations alertedwhen
relevant articles are published
They add their links via
ShoutAbout.org
At article,readers can votelinks
up/down and add their own links
ShoutAbout’s Model
6. Emotional Connection
How intensely do you feel about an issue?
Relevance Personal, Communities,
Geographic
Understanding Knowledge, Experience
Immediacy Timeframe
7. What keeps you from doing something?
Trust Values, History, Efficacy
Resources Connections, Time,
Money
Impact Relevancy,Perception of
Value
Barriers to Action
12. (One)
You are doing a service for
people. Approach it that way.
You are helping them translate their
interest into more knowledge or
meaningful engagement. The more
service-oriented, the higher
engagement.
13. (Two)
Understand that your
audience doesn’t always
want to take action.
Even after articles, people often still
want context. Our Learn resources are
more popular than Act links. Both will
direct people to your site.
14. (Three)
Make it clear how doing
something will make a
concrete impact.
The more measurable, specific and
actionable, the better.
15. (Four)
Know in advance when
people are likely to care.
Take advantage of these
moments.
Our average engagement is high, but
when people are really fired up about
an issue, that number can be 10 times
higher.
16. (Five)
Be persistent.
It’s not easy to understand in advance
what is going to do well. One link may
do poorly, and in another context, drive
a hundred clicks. Experiment and don’t
give up easily.
