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Types of wholesales151
 

Types of wholesales151

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    Types of wholesales151 Types of wholesales151 Presentation Transcript

    • TYPES OF WHOLESALERS By: Richa Manjhi
    • Learning Outcomes Explain meaning of wholesaling & wholesaler? Explain types of wholesalers? Explain Brokers and agents, commission merchants?
    • Concept Wholesaling :- All activities involved in selling goods and services to those buying for resale or business use. Wholesaler :- A firm engaged primarily in wholesaling activities. Wholesalers buy mostly from producers and sell mostly to:  Retailers,  Industrial consumers, and  Other wholesalers.
    • Flow of activitiesManufacture(producer) Merchant Wholesale wholesaler Manufacturers’ Sales Branches and Offices Brokers/ Agents retailer customer
    • Types of Wholesalers5 Merchant Wholesaler Independently Owned Business that Takes Title to the Merchandise it Handles. Manufacturers’ Sales Branches and Offices Wholesaling by Sellers or Brokers/ Agents Buyers Themselves They Don’t Take Title to Rather Than Through the Goods, and They Independent Perform Only a Few Wholesalers. Functions.
    • Merchant wholesalers Full- service wholesalers -Wholesalers merchants - Industrial distributors Limited-service wholesalers - Cash and carry wholesalers - Drop shippers
    • Cont…..- Rock jobbers- Producers cooperatives- Mail-order wholesalers
    • Brokers and agents Brokers Agents: - Manufacturers’ agents - Selling agents - Purchasing agents
    • Manufacturers’ and retailers’ branchesand offices Sales branches and offices Purchasing offices
    • Brokers and agentsBrokers:- An individual or firm which acts as an intermediary between a buyer and seller, usually charging a commission. For securities and most other products, a license is required.Ex: - food brokers real estate brokers insurance brokers security brokers
    • Agents Represent either buyers or sellers on a more permanent basis than brokers do. Ex:- Textiles agent
    • Manufacturers’ agents An agent representing one or more manufacturers in selling related but noncompeting goods, usually on a commission basis and in a particular territory. Ex:- Reliance fresh,more
    • Selling agent someone who sells goods (on commission) for others. A person who sells something for someone else, generally in return for a commission based on a percentage of the sale price. Ex:- Industrial machinery and equipment
    • Purchasing agent An agent who purchases goods or services for another. The purchasing agent is required to know about the various purchasing policies and the techniques. Ex:- LIC agent Tata company agent
    • Commission merchants A person who buys or sells goods for others on a commission basis. EX:- Farmers and manufacturers who have large quantities of goods to sell send them to the cities to the commission merchant, who sells them for them.
    • Online wholesaling www.wholesale.com
    • Video.