Types of wholesales151


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Types of wholesales151

  1. 1. TYPES OF WHOLESALERS By: Richa Manjhi
  2. 2. Learning Outcomes Explain meaning of wholesaling & wholesaler? Explain types of wholesalers? Explain Brokers and agents, commission merchants?
  3. 3. Concept Wholesaling :- All activities involved in selling goods and services to those buying for resale or business use. Wholesaler :- A firm engaged primarily in wholesaling activities. Wholesalers buy mostly from producers and sell mostly to:  Retailers,  Industrial consumers, and  Other wholesalers.
  4. 4. Flow of activitiesManufacture(producer) Merchant Wholesale wholesaler Manufacturers’ Sales Branches and Offices Brokers/ Agents retailer customer
  5. 5. Types of Wholesalers5 Merchant Wholesaler Independently Owned Business that Takes Title to the Merchandise it Handles. Manufacturers’ Sales Branches and Offices Wholesaling by Sellers or Brokers/ Agents Buyers Themselves They Don’t Take Title to Rather Than Through the Goods, and They Independent Perform Only a Few Wholesalers. Functions.
  6. 6. Merchant wholesalers Full- service wholesalers -Wholesalers merchants - Industrial distributors Limited-service wholesalers - Cash and carry wholesalers - Drop shippers
  7. 7. Cont…..- Rock jobbers- Producers cooperatives- Mail-order wholesalers
  8. 8. Brokers and agents Brokers Agents: - Manufacturers’ agents - Selling agents - Purchasing agents
  9. 9. Manufacturers’ and retailers’ branchesand offices Sales branches and offices Purchasing offices
  10. 10. Brokers and agentsBrokers:- An individual or firm which acts as an intermediary between a buyer and seller, usually charging a commission. For securities and most other products, a license is required.Ex: - food brokers real estate brokers insurance brokers security brokers
  11. 11. Agents Represent either buyers or sellers on a more permanent basis than brokers do. Ex:- Textiles agent
  12. 12. Manufacturers’ agents An agent representing one or more manufacturers in selling related but noncompeting goods, usually on a commission basis and in a particular territory. Ex:- Reliance fresh,more
  13. 13. Selling agent someone who sells goods (on commission) for others. A person who sells something for someone else, generally in return for a commission based on a percentage of the sale price. Ex:- Industrial machinery and equipment
  14. 14. Purchasing agent An agent who purchases goods or services for another. The purchasing agent is required to know about the various purchasing policies and the techniques. Ex:- LIC agent Tata company agent
  15. 15. Commission merchants A person who buys or sells goods for others on a commission basis. EX:- Farmers and manufacturers who have large quantities of goods to sell send them to the cities to the commission merchant, who sells them for them.
  16. 16. Online wholesaling www.wholesale.com
  17. 17. Video.