Marketing logistics involves planning and controlling the flow of goods from manufacturers to customers. It aims to meet customer demand profitably by making the right products available at the right place and time. Logistics more broadly refers to managing the flow of resources from origin to consumption. The document then discusses various types of logistics like reserve, military, inbound, third party and outlines logistics goals like reducing costs and maintaining transparency. It also discusses key aspects of logistics management like materials management, physical distribution and supply chain management.
2. .
Marketing logistics are basically physical distributor of goods.it
involves planning,delivering,controlloing the flow of physical goods
to a market as well as the material and information neccessary to
meet customer demands.the demand of the customer must be
made at profit that increases revenue for the organisation.
Logistics is the management of the flow of resources between the
point of origin and the point of consumption in order to meet some
requirements.
Reserve logistics
Millitary logistics
Inbound logistics
Third party logistics
Fourth party logistics
Outbound logistics
3. to make available right quantity of right quality products at right
place and time in right condition.
to offer best service to the consumers.
to reduce the cost of operations.
to maintain transparency in operations.
To deliver a product with utmost caution and in scientefic way
Removal of hectic schedules and methods
To reserve customer satisfaction and company reputation
4. LOGISTICS MANAGEMENT
Materials management Channel management
Physical distribution Supply-chain management
PRODUCTION LOGISTICS
Inside process of an industry to ensure perfection in of the machine
and workstation activities to act with right quantity,quality and time.
5. Meaning:
Wholesaling includes all the activities in selling
goods or services to those who buy for resale or
business use. It excludes manufacturers and farmers
because they are engaged primarily in production,
and it excludes retailers.
Wholesalers also called distributors differ from
retailers in a number of ways.
6. Wholesalers’ sales help manufacturers reach many
small business customers at relatively low cost
Promote greater transparency and better price
formation through a clearer interplay of supply
&demand
Sell a large amount of any product to the end buyer
Supply information to suppliers & customers
regarding competitor’s activities ,new products price
developments & so on.
8. Wholesaling has been growing due to two key factors:
Many factories are located far from buyers
An increasing need to adapt product quantities,
features, or packages to meet buyer needs
Growth of wholesalers
10. Logistics planning should be integrated into the
firm’s strategic planning process.
Logistics departments must be guided by a clear
vision and must measure output regularly
logistics environment
Controllable elements
Uncontrollable elements
11. Political and legal systems of foreign markets
Economic conditions
Degree of competition in each market
Geographic structure of the foreign market
Social and cultural norms of various target markets
Controllable elements
Customer service
Inventory issues
Packaging issues
Transportation
Warehousing and storage
12. Customer service issues
Inventory issues
Packaging issues
Transportation issues
Warehousing and storage issues
Customer Service Issues
Requires different types of transport carriers,
Multiple transfers and handling
Time in transit vary from shipment to shipment
Inventory Issues
Includes unique factors such as currency exchange
rates, greater distances and custom duties
13. Infrastructure
Availability of modes
Storage facilities- bonded warehouse
Free ports- wider area at sea port and
free zones- near air ports
PACKAGING ISSUES
Handling of products
Freight rates
Customs duties
TRANSPORTATIONAL AND STRATEGIC ISSUES
14. A warehouse is a commercial building for storage
of goods.
Stored goods can include any raw materials,
packing materials, spare parts, components, or
finished goods associated with agriculture,
manufacturing and production.
15. Private Warehouses
Public Warehouses
Government Warehouses
Bonded Warehouses
Co-operative Warehouses
16. Should be located at a convenient place.
Mechanical appliances should be there to loading
and unloading the goods.
Adequate space should be available inside the
building .
Protect the goods from sunlight, rain, wind, dust,
moisture and pests.
The building should be fitted with latest fire-
fighting equipments
18. Protection and preservation of goods
Reduces risk of loss
Easy handling
Creation of employment
Convenient location
19. More complex to resolve problems caused by
incorrect processing.
Requires expert knowledge to configure for
maximum benefit
Space may not be available.
Lack of flexibility